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  • Kanguro Communications - Content Marketing, Copywriting & Creativity
    frequent questions I get asked is Kostas how 5 Ways Content Marketing Can Help Young Entrepreneurs Grow Their Startups On May 29 2013 by Kostas Papageorgiou For the past years Europe s economy has been in a constant state Kanguro Communications 2016 Home 404 Page About Kanguro Blog Cart Checkout Copywriting That Just Works Custom header Free Ebook How To Write Killer Content That Sells Download 10 Secrets To Writing

    Original URL path: http://kanguro.fi/ (2016-05-01)
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  • Blog | Kanguro Communications
    how to use social media for lead generation and closing more sales Here are my top 3 favorite statistics you might want to check out first 55 of B2B survey respondents search for information on social media 67 more leads per month for companies who have an active blog LinkedIn generates more leads than Facebook Twitter or blogging for B2B Discover the 22 other statistics gathered by Inside View by scrolling down and checking out their neat infographic Read more 5 Ways Content Marketing Can Help Young Entrepreneurs Grow Their Startups By Kostas Papageorgiou on May 29 2013 in Content Marketing For the past years Europe s economy has been in a constant state of misery On the bright side recessions are a time of opportunity and as a result many amazing startups have been founded However for youngsters who become entrepreneurs after or during university there s a credibility issue that needs overcoming It s an obstacle that can prevent you from getting meetings with potential partners and worse limit your ability to raise funding This is usually down to a lack of relevant working experience and quality references As a young entrepreneur you ve probably got a 6 month internship under your belt and a long winded thesis to boast about But I m here to tell you that through a combination of content marketing and just getting out there to meet people Just about anyone can make it in the startup world regardless of age and experience Indeed the emergence of social media and blogs has made everyone a publisher Enabling anyone to reach a large audience by delivering quality content What is Content Marketing According to the Content Marketing Institute CMI Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract acquire and engage a clearly defined and understood target audience with the objective of driving profitable customer action So if you re a business student you could be writing your own blog guest posting recording podcasts and filming videos on how to make life easier for marketing executives If you re a developer you could be doing tutorials on how to build awesome apps Whatever you decide to do it speaks volumes about who you are It shows you re a capable person who can create and delivers results It also positions you as an authority on the subject And it s way more impressive than a University degree My point is that with a little flair you create your own opportunities So how does it work to your advantage and what other benefits can you expect deliver Read more Happy 10th Birthday WordPress Infographic By Kostas Papageorgiou on May 27 2013 in Content Marketing It s been 10 year since WordPress first hit the internet and as you ll see from the infographic below it has become the most popular content management system CMS In fact it s an unwritten rule that if you want to set up

    Original URL path: http://kanguro.fi/blog/ (2016-05-01)
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  • 6 Tools To Keep You Updated On Industry News | Kanguro Communications
    audience Usually in the form of a blog podcast or ebook or all three That is after all what content marketing is all about delivering content that s valuable So how do you start gathering all the information you need to stay updated on everything Here s short list of ways to get you started 6 Easy Ways To Follow Industry News 1 RSS Reader Google Reader was the default choice now that it s retiring Feedly is worthy substitute Follow relevant blogs in your industry and keep those feeds organised with an RSS reader If you re into startups and technology you might want to check out My Top 29 Favorite Tech and Startup Blogs 2 Google Alerts Receive news updates delivered straight to your inbox Get started my setting alerts for the following Company name Website Product Names of executives Competitors Industry terms 3 Twitter Search Sometimes breaking news hits Twitter first before its published on major online publications Make sure to save searches for anything related to your industry and relevant hashtags 4 LinkedIn Groups This is where business professionals tend to hang out Meaning that while you ll be learning more about your industry you can also expect to connect with other industry experts 5 Relevant Blogs Use Technorati to find the most authoritative blogs in your industry A Google search with Keyword Blog s does the trick too 6 Use Zite or Flipboard These two apps are available on Android and iOS I mainly use Zite for content discovery and it s a great way of keeping up with what s happening in the world Simply search for interests related to your industry and save them to your Quicklists So there you have it six effective ways to begin collecting data for your content creation

    Original URL path: http://kanguro.fi/blog/industry-news-updates/ (2016-05-01)
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  • Kostas Papageorgiou – Kanguro Communications
    s economy has been in a constant state Happy 10th Birthday WordPress Infographic By Kostas Papageorgiou on May 27 2013 in Content Marketing It s been 10 year since WordPress first hit the internet and as 6 Practical Link Building Strategies By Kostas Papageorgiou on May 21 2013 in Content Marketing It s early in the morning you ve brushed your teeth made your coffee Kanguro Communications 2016 Home 404

    Original URL path: http://kanguro.fi/blog/author/kostas/ (2016-05-01)
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  • 25 Things B2B Startups Need To Know About Social Media Marketing (Infographic) | Kanguro Communications
    interact with each other personally it s also redefined how businesses need to approach marketing in the information era The main appeal of social media is it s potential to get your startup in front of a large audience through viral content B2C startups have benefited quite nicely from an active social media presence since they re able to reach and sell directly to buyers But what about B2B Can B2B startups really gain something from social media My answer is Yes Social media helps you reach potential buyers and build relationships with them Yes I know most buying decisions are made via committee and the buying cycle is longer But getting in touch with buyers can be easier through Twitter or LinkedIn than cold calling and emailing Below you ll find an infographic created by Inside View It highlights some interesting statistics and ideas for B2B startups on how to use social media for lead generation and closing more sales Here are my top 3 favorite statistics you might want to check out first 55 of B2B survey respondents search for information on social media 67 more leads per month for companies who have an active blog LinkedIn generates more leads than Facebook Twitter or blogging for B2B Discover the 22 other statistics gathered by Inside View by scrolling down and checking out their neat infographic Selling Through Social Media to Close More Leads InsideView What about you How have you been using social media and what sort of results have you experienced Let us know by leaving a comment below Image by Nan Palmero Get a Free Guide on How to Write Killer Content that Sells b2b startups b2c startups content marketing customer engagement entrepreneurship infographic social media marketing Pingback 25 Things B2B Startups Need To Know About

    Original URL path: http://kanguro.fi/blog/b2b-startups-social-media/ (2016-05-01)
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  • 5 Ways Content Marketing Can Help Young Entrepreneurs Grow Their Startups | Kanguro Communications
    as a way to establish credibility for yourself It s hard being the new kid on block especially when you re young and don t have tons of experience When I started copywriting my blog was one of the main reasons startups hired me I got to spend 6 months working in Amsterdam meeting with several CEOs networking with startups in the area and interviewing several CEOs It s also how I got started blogging for Finnish startup Cuutio The blog basically helped me establish an initial trust with people I had not met before If they wanted to find out more about me they simply had to visit my website Make setting up a blog and being active on social media your top priority in establishing that trust It could make the difference in getting a meeting someone important 2 Building an Audience You re probably all familiar with the minimum viable product but have you heard of the minimum viable audience Brian Clarke from Copyblogger coined that term Which means building an audience first before starting a business Think about this for a moment By building an audience first with valuable content you ll get a better idea of what people are willing to buy In addition you ll get instant feedback on new ideas and might even attract some talent onto your team Perfect for when you re starting a new venture Bear in mind that building an audience takes time and you re best bet is to creating content immediately before you need people s input 3 Perfecting Your Communication Skills The old saying goes Practice makes perfect Yes we ve heard it a million time and it s a cliche but it s still true Getting serious about creating content may feel daunting at first it was for me especially with my ebook But trust me when I tell you that you will become a more proficient communicator Om Malik founder of GigaOm a leading blog covering tech and startups refected back on his 10 years of blogging and had this to say When I was working for Forbes com during the early days of the dot com bubble I learned a vital lesson you had to write every day to be any good and to have a complete handle on the beat With content marketing you ll pick up a knack for getting your message across more clearly It will do wonders for those email pitches you re sending out 4 Having Something to Show for Yourself These days it s not so much about what you ve written on your CV or LinkedIn profile but more about what you have done to show for yourself It s easy to toot your own horn online and what sets the posers and the doers apart are the things they have accomplished In the end it boils down to the references you have Imagine going into a meeting or a networking event and being able to

    Original URL path: http://kanguro.fi/blog/5-ways-content-marketing-can-help-young-entrepreneurs-grow-their-startups/ (2016-05-01)
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  • 404 Page | Kanguro Communications
    Works Custom header Free Ebook How To Write Killer Content That Sells Download 10 Secrets To Writing Marketing Content That Sells Ebook Download 10 Secrets To Writing Marketing Content That Sells Home Homepage Great layout options Slider featured item What do our customers have to say Showcase gallery Feature Left Feature Right Full width image sticky bottom Latest news My Account Portfolio Clients Portfolio Privacy Policy Shop Vertical Slider Effect

    Original URL path: http://kanguro.fi/404-page/ (2016-05-01)
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  • About Kanguro - Content Marketing, Copywriting & Innovation | Kanguro Communications
    presence Attracting more users Growing revenue and profits About Kanguro Founder Kostas Papageorgiou Kanguro was founded in July 2011 by Kostas Papageorgiou Kostas is a copywriter young entrepreneur and technology enthusiast Kostas started his career test marketing products in Germany and later spent two years in the public sector working on sustainable development projects before starting Kanguro a company that provides the tools for technology companies to transform their businesses through engagement and online marketing Known for his creative thinking and his ability to communicate in an engaging way that gets results Kostas has written for startups in Finland the Netherlands and US He also maintains the blog here at Kanguro Communications where he talks about marketing technology copy writing and innovation Words from Kostas Hello and welcome to kanguro fi a site helping technology companies create engaging content My name is Kostas and I m a copywriter with a passion for technology and exciting new products I help technology companies grow their online presence with content marketing Feel free to browse around and to check out the blog for tips on writing killer content If you have any questions and need content that gets results get in touch by

    Original URL path: http://kanguro.fi/about/ (2016-05-01)
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