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  • Technology Marketing | Kanguro Communications
    time consuming task when you Six Reasons Why Startups Need To Blog Immediately By Kostas Papageorgiou on January 14 2013 in Technology Marketing Unlike large corporations who can pump thousands of dollars into marketing and Four Things To Remember Before Introducing A New Product By Kostas Papageorgiou on December 5 2012 in Technology Marketing Are you on the path to introducing a new product to Kanguro Communications 2016 Home 404

    Original URL path: http://kanguro.fi/blog/category/tech-marketing/ (2016-05-01)
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  • LinkedIn for high-tech companies | Kanguro Communications
    groups and connections 4 Ask for feedback in groups 5 Start a discussion on a relevant topic in your industry 6 Prospect for potential partnerships 7 Use the search feature on LinkedIn to reach out to potential customers 8 Search for your next employee by filtering results by location job title company 9 Research prospects before meeting them and find something in common you can discuss 10 Upgrade membership and use InMail to contact prospects outside your network 11 Use your connections and ask for introductions to others you want to connect with 12 See who in your network would benefit from know each other and introduce them 13 Use polls and surveys to conduct market research 14 Show your expertise by answering questions in Questions and Answers 15 Upload a presentation of your company using the SlideShare widget 16 Use the status update to showcase your products and examples of your work 17 Start a group around your business product or industry 18 Reach out to happy customers and ask for recommendations 19 Find experts in your industry and ask them to guest post for your blog 20 Integrate your blog feed into your profile 21 Set up a Company Page for our business 22 Post job vacancies to let people know you re looking for talented individuals 23 Keep in touch with your connections and congratulate them on promotions or title changes 24 Set up LinkedIn messages to be delivered to your email so you can reply immediately Just like with blogging and social media marketing you need to keep the effort going consistently in order to get results Logging into LinkedIn once a month won t do the trick Instead of stretching yourself thin and being on every network available maintain a presence on the networks that

    Original URL path: http://kanguro.fi/blog/linkedin-for-high-tech-companies/ (2016-05-01)
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  • Inbound Marketing | Kanguro Communications
    Uses Tumblr 17 Statistics Marketers Need To Know About Tumblr By Kostas Papageorgiou on April 22 2013 in Content Marketing Every month there s always new social media statistic to blog about Oh 7 Traits Of Highly Successful Content Managers By Kostas Papageorgiou on April 9 2013 in Content Marketing Today more than ever original content plays an important role for businesses Kanguro Communications 2016 Home 404 Page About Kanguro

    Original URL path: http://kanguro.fi/blog/tag/inbound-marketing/ (2016-05-01)
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  • Online Publishing | Kanguro Communications
    Communications 2016 Home 404 Page About Kanguro Blog Cart Checkout Copywriting That Just Works Custom header Free Ebook How To Write Killer Content That Sells Download 10 Secrets To Writing Marketing Content That Sells Ebook Download 10 Secrets To Writing Marketing Content That Sells Home Homepage Great layout options Slider featured item What do our customers have to say Showcase gallery Feature Left Feature Right Full width image sticky bottom

    Original URL path: http://kanguro.fi/blog/tag/online-publishing/ (2016-05-01)
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  • Wordpress | Kanguro Communications
    Recently I ve been playing around with Tumblr a social blogging platform Kanguro Communications 2016 Home 404 Page About Kanguro Blog Cart Checkout Copywriting That Just Works Custom header Free Ebook How To Write Killer Content That Sells Download 10 Secrets To Writing Marketing Content That Sells Ebook Download 10 Secrets To Writing Marketing Content That Sells Home Homepage Great layout options Slider featured item What do our customers have

    Original URL path: http://kanguro.fi/blog/tag/wordpress/ (2016-05-01)
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  • How To Write Great Marketing Content By Understanding Your Audience Better | Kanguro Communications
    customers In other words empathy is the characteristic I m referring to here Which by definition is understanding and sharing the feelings of others By understanding who your audience is you re in a prime position to deliver content that meets their needs And that means more shares subscribers and most importantly sales Understanding Your Target Audience The first step of course is to gain a basic understanding of your audience Start off by finding the answers to these questions Who s involved in the buying decision e g CEOs Marketing manager business owner etc What does their day look like How are they measured for success How can your content help them How do your product fit into their needs What does your audience want What does your audience want to avoid at all costs Next up Listen and observe what your audience values most Here are a few ways you can stay tuned in Visit forums where they spend time online LinkedIn Groups Google Communities Set up Twitter searches relevant to your audience Attend trade shows and networking events Subscribe to relevant blogs and monitor the comments The secret is to put yourself in their shoes Your audience s reasons for buying might be different from yours which is why it s essential to become familiar with their needs Imagine how much time you d spend crafting content only to realize it s ineffectiveness when no sales materialize Or when that blog post doesn t go viral That s the price you pay when you fail to understand who your audience is Find out and focus on what keeps your audience up at night Question How do you get to know your audience better Photo by Y Duarte Get a Free Guide on How to Write Killer Content

    Original URL path: http://kanguro.fi/blog/great-content-target-audience/ (2016-05-01)
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  • Link Building Strategies | Kanguro Communications
    Kanguro Communications 2016 Home 404 Page About Kanguro Blog Cart Checkout Copywriting That Just Works Custom header Free Ebook How To Write Killer Content That Sells Download 10 Secrets To Writing Marketing Content That Sells Ebook Download 10 Secrets To Writing Marketing Content That Sells Home Homepage Great layout options Slider featured item What do our customers have to say Showcase gallery Feature Left Feature Right Full width image sticky

    Original URL path: http://kanguro.fi/blog/tag/link-building-strategies/ (2016-05-01)
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  • Search Engine Marketing | Kanguro Communications
    Kanguro Communications 2016 Home 404 Page About Kanguro Blog Cart Checkout Copywriting That Just Works Custom header Free Ebook How To Write Killer Content That Sells Download 10 Secrets To Writing Marketing Content That Sells Ebook Download 10 Secrets To Writing Marketing Content That Sells Home Homepage Great layout options Slider featured item What do our customers have to say Showcase gallery Feature Left Feature Right Full width image sticky

    Original URL path: http://kanguro.fi/blog/tag/search-engine-marketing/ (2016-05-01)
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