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  • The Four Stages Of The Technology Life Cycle: How Technology Eventually Dies | Kanguro Communications
    ve moved from beta to launching the product And where your initial has been recovered Here you ll want to take advantage of the newness of the technology and start creating some hype Ideally you want to get covered by all the major blogs to grow your user base and expand your distribution to more people What to do Start engaging journalists on social media and send them news tip about your amazing technology For a list of the top technology and startup blogs check out My Top 29 Favorite Tech and Startup Blogs The Maturity Stage Good news This is a stage your technology is being accepted by the public The bad news The market has reached a saturation point where competitors have caught up And revenue slows down as your technology becomes a commodity What to do Maintain public interest in your technology Start working on incremental improvements Such as giving it a software update bumping up the specifications and redesigning it At the same time start thinking where the market is heading and work on new projects to make the next stage less bumpy Take smartphones for example every year Apple Samsung and HTC refresh their flagship devices to attract more sales and maintain revenue levels The Inevitable Decline Stage This is what everybody dreads The inevitable decline Or more appropriately the death stage This is a stage where you ll see a decrease in sales or the emergence of a replacement technology Here you ll reach a point of no return where further development is not profitable For example Nokia s mobile operating system Symbian was the cream of the crop for many years that is until Google and Apple entered the market with Android and iOS respectively What to do Phase out the current technology

    Original URL path: http://kanguro.fi/blog/technology-life-cycle/ (2016-05-01)
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  • The #1 Reason I’ll Unfollow, Block Or Uncircle Someone On Social Media | Kanguro Communications
    discussion about something A common theme with those three is that they encourage engagement Combine them together and you ve got a killer social media strategy that gets you more followers and more opportunities That s why everyone wants more followers So the basic thinking goes like this post regularly to stay top of mind and you ll get more followers Sadly a lot of people have confused sharing valuable content with jamming up my freaking newsfeed with their posts Of which even if I wanted to don t even have time to go through because they just posted something new What they ve forgotten is that their content needs to have some substance to it But if they re just firing out links I just can t take it seriously So then it becomes a credibility issue Credibility Just Went Down The Drain Seriously On what planet do people think that this sort of practice will get them any followers I m sure there are some suckers out there who have followed people like that and put up with it me included up until now But after seeing their profile picture for the 18th time or more in a row 2 seconds apart I start to wonder whether they re a credible source for curated content I mean they have to be pretty fast readers to go through an 800 word article in 2 seconds right So that s when you ve lost me And I make my way to the dreaded Unfollow button to click And that my friends is the 1 reason I will unfollow uncircle or block someone Along with those irritating auto DMs it s just spammy So what do you think does posting excessively do more harm to your follower count than good Image

    Original URL path: http://kanguro.fi/blog/why-youre-losing-followers-on-social-media/ (2016-05-01)
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  • Why You Should Never Auto DM On Twitter | Kanguro Communications
    are three reasons that it doesn t work I don t know about you but I hate receiving messages with no substance to them Here are my reasons why you should never auto DM on Twitter Top 3 Reasons Why Auto DMs Suck It s Not Genuine First of all if you re going to thank me for the follow do it publicly That just shows you re genuine And benefits us both because I ll also respond with a tweet of my own which all my followers will see We Just Met Secondly we just met Yeah that s right I ve only just met you and you re sending me an auto DM to check out your website or like you on Facebook Seriously that s like inviting someone over to your house after you ve just met them at the bus stop It s Lazy and Impersonal Thirdly and most importantly It s the most impersonal thing you can do on Twitter You ve really made no effort in getting to know me Otherwise you would have mentioned something about what I do or my blog in the DM It just shows that you were really looking for just a follow back with a sleazy attempt to get me to visit your site The problem here is that there s no engagement whatsoever Which completely negates the whole purpose of Twitter and social media in general It s not a numbers game as some people think it is It s all about being tuned in with your followers Oh and from now on if you send me an auto DM similar to the one referenced above I am hitting unfollow on you Simple as that really And if you are sending DMs make them personal and show

    Original URL path: http://kanguro.fi/blog/why-you-should-never-auto-dm-on-twitter/ (2016-05-01)
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  • 14 Ways A Business Can Use Vine For Marketing | Kanguro Communications
    worrying about the editing process afterwards Now you might be asking How is this different from YouTube For one YouTube doesn t combine video editing and creation into one simple process like Vine does Second Vine is more mobile friendly meaning that if an idea suddenly strikes you all you have to do is just whip out your iPhone and start recording The barrier to recording for Vine is much lower than for YouTube So how can your business use Vine for marketing Here some ideas to get you started 14 Ways A Business Can Use Vine For Marketing Product demonstrations User guides six seconds long Capture office atmosphere Very short interviews with staff and customers Show off new features on product One word testimonials from happy customers Show everybody how you made your product in 6 seconds A day in the life of a CEO programer sales person accountant etc Ask a question to your audience Cover trade shows speeches or just about any event you attend Spread some love to local businesses e g restaurants gyms cafes etc And for any products you love using Record headshots of all your employees into one video Make a video of your product in different colors and let buyers tap the video to stop it and decide which color to buy Another thing I forgot to mention is that discovering new videos and people to follow on Vine is incredibly easy Its Explore feature categorizes different types of videos based on their tags Above all else getting creative with your videos is at the heart of getting noticed by more people The ideas I mentioned are just a few examples of how you can market your business with Vine And I hope you come up with many more Let us know

    Original URL path: http://kanguro.fi/blog/vine-business-marketing/ (2016-05-01)
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  • How To Publish Content Daily For Your Startup | Kanguro Communications
    gaining exposure for your startup For ideas on publishing content daily check out How To Publish Content Daily To Get The Most Out Of Inbound Marketing Photo by Vince Alongi Get a Free Guide on How to Write Killer Content that Sells content marketing facebook marketing inbound marketing online presence Twitter what is content Next post Previous post Kanguro Communications 2016 Home 404 Page About Kanguro Blog Cart Checkout Copywriting

    Original URL path: http://kanguro.fi/blog/how-to-publish-content-daily-for-your-startup/ (2016-05-01)
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  • 3 Pillars Of Social Media Marketing | Kanguro Communications
    take for successful social media marketing Check out the full post by clicking the link The Three Pillars Of Successful Social Media Marketing Get a Free Guide on How to Write Killer Content that Sells content marketing engaging consumers facebook marketing Google pinterest social media marketing tumblr Twitter Next post Previous post Kanguro Communications 2016 Home 404 Page About Kanguro Blog Cart Checkout Copywriting That Just Works Custom header Free

    Original URL path: http://kanguro.fi/blog/successful-social-media-marketing/ (2016-05-01)
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  • 6 Practical Ways Startups Can Use A Blog | Kanguro Communications
    you Here are just six ways you can use a blog for promotion and get the world buzzing about your startup What Can Startups Do With A Blog 1 Announcements What better way to announce the release of a new product or technology than from your very own blog It will be the first place people visit to get the latest on what s happening And because they re on your blog you have a better chance of signing them up as users 2 Record Your Startup Events If you re being interviewed or giving a talk at an event record it video or audio and upload it to your blog You can even make a little mini documentary about what happens at the office Giving your visitors a glimpse into the life of a startup 3 Express Opinions A blog is a platform for your entire startup It s a place where you can comment on industry news and just about anything related to your startup The blogosphere is where opinionated posts get rewarded handsomely with loads of traffic 4 Drive More People To Your Website Quality content drives more people to your site It s also a fantastic opportunity to bring new users on board And gives them a reason to come back when you publish regularly 5 Getting Valuable Feedback Enable comments and expect a flood of feedback on new announcements and product releases Social media can work just as well here But with a blog the conversation stays on your website 6 Build Relationships Reach out to bloggers and let them know about your startup A blog comes in handy here because you can also ask if they want to contribute In return they get a link back to their site and the added exposure of

    Original URL path: http://kanguro.fi/blog/ways-startups-can-use-a-blog/ (2016-05-01)
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  • 9 Inspiring Posts On Finding A Co-Founder | Kanguro Communications
    Founder How to find a technical co founder Find out what equity stake to offer your technical co founder and other things you can offer them in return for their skills Remember that your technical person wants to feel valued and respected Technical co founders are overrated Don t let this title fool you This post explains why you should get into the groove of coding and start building your prototype immediately To earn a technical co founder you need something to show for it 5 creative ways to find a technical co founder A great set of tips from Micha to get you started on finding your other half I follow his advice personally and recommend others to do too Please please please stop asking how to find a technical co founder A very honest post about searching for your tech person Here Jason explains how you earn a technical co founder with these five useful tips Nailing that elusive technical co founder Andy talks about the shortage of technical entrepreneurs in 2012 The post showcases the steps non tech founders need to take to catch their technical co founder 3 Biggest Mistakes When Choosing a Cofounder This one is from Dharmesh Shah blogger at OnStartups com He talks about from experience about the themes that have emerged around partnering with cofounders 5 Things to Look for in a Co Founder Mashable delivers an in depth post on what to look out for in co founders Definitely worth taking a look at 3 Key Tips For Attracting A Technical Co Founder It s hard to find a startup that is not doing anything tech related which is why technical co founders are in high demand Michael Hughes gives you 3 tips to finding a technical co founder over at

    Original URL path: http://kanguro.fi/blog/9-inspiring-posts-on-finding-a-co-founder/ (2016-05-01)
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