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  • The Beginner’s Guide To Creating A Unique Selling Proposition (USP) | Kanguro Communications
    but the difference between the two is that Day One is positioned as a journaling app and delivers features such as passcode protection and reminders which Evernote does not By positioning themselves as the go application for journal writing DayOne has proved very popular with folks who want a written record of events and has won several awards including App of the Year in 2012 Identifying something unique about your products and making a big deal about it you help folks see it from a different perspective What you re saying to consumers is When you buy our product you ll get this particular benefit For Day One the benefit is that you get a journaling app that lets you keep track of your life Ideally you want to find a strong benefit to set you apart However for markets where you might find yourself with a flood of competing products you might want to follow these useful tips Three Ways To Build A USP For Similar Products 1 Make A Big Deal About A Little Known Benefit Make a list of your product s features and benefits Study the competition s marketing content Spot anything they ve ignored Then highlight that feature and benefit they ve missed and present it in a unique way 2 Differentiate Packaging Delivery And Guarantees Make your packaging the stand out attraction Puma s Clever Little Bag is an excellent example Promise delivery times your competition isn t offering Out do the competition s guarantee Do they offer a 30 day money back guarantee Offer customers a lifetime guarantee instead 3 Build A Brand Personality Give your brand human characteristics Classic example include the Marlboro Man masculine Nike swoosh athletic Apple s bitten apple youthful Your logo content videos mascots and employees help personify

    Original URL path: http://kanguro.fi/blog/creating-a-unique-selling-proposition/ (2016-05-01)
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  • Copywriting | Kanguro Communications
    hear quite often How to get an apartment in Amsterdam in less than 10 days By Kostas Papageorgiou on June 1 2012 in Copywriting How would you like to live in the one of most vibrant The Barney Stinson Guide to Being Awesome at Copywriting By Kostas Papageorgiou on May 12 2012 in Copywriting This blog post is legen wait for it dary Is Kanguro Communications 2016 Home 404 Page

    Original URL path: http://kanguro.fi/blog/category/copywriting/ (2016-05-01)
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  • 4 vital questions you need to answer for determining if your product has a market | Kanguro Communications
    have the purchasing power to buy the product Here s where the financial side of things come into play If from the previous question you ve established that there is a need for your product The next step is to look into how much the product will cost what price you ll be able to flog it out for and whether your target customers will be able to afford it Pay close attention to the margins you ll be receiving as you ll want to be making a healthy return on each product sold Are there enough potential buyers for your product Obviously you wouldn t be satisfied if you re able to sell your product to only a handful of customers But then again you wouldn t be studying the market and reading this if you weren t serious about going big Look at the numbers of the customers you ll be aiming to sell to Don t go in with the attitude that you only need to sell 1 of the market and that s it It hardly ever works that way and why settle for 1 to begin with Will they buy the product Arguably this is the most important question you need to answer on the list If your product doesn t sell you don t have a business on your hands Test out your product as soon as you can and use the feedback to improve and tailor it to the needs of your target market You might also want to look out for the pitfall that come with asking for feedback by reading why you should think before asking customers for feedback Another approach you can try is to set up a pre order page and see how many people sign up You can

    Original URL path: http://kanguro.fi/blog/questions-determining-market/ (2016-05-01)
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  • Looking for a technical co-founder? 6 posts you’d be crazy to ignore | Kanguro Communications
    return for their skills Keep in mind your technical person wants to feel valued and respected Technical co founders are overrated Don t let the title fool you This post tells you why you ought to get into the groove of learning to code and start building your prototype If you want to earn a technical co founder you got to have something to show for it 5 creative ways to find a technical co founder A great set of tips from Micha to get you started on finding your other half I personally follow his set of advice here and recommend others to do so too Please please please stop asking how to find a technical co founder A very honest post about searching for your tech person Here Jason explains how you earn a technical co founder with 5 useful tips Nailing that elusive technical co founder Andy talks about the shortage of technical entrepreneurs in 2012 The post showcases the steps non tech founders need to take to catch their technical co founder Get a Free Guide on How to Write Killer Content that Sells coding entrepreneurship finding a technical cofounder learning to code startups Technology the

    Original URL path: http://kanguro.fi/blog/looking-for-a-technical-co-founder-5-posts-youd-be-crazy-to-ignore/ (2016-05-01)
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  • Why Today’s Marketer Needs To Be Both Artist and Scientist (Infographic) | Kanguro Communications
    reach 2 1 million passengers a month When we look back at print advertising you couldn t measure how effective your campaign was and the only way to grab people s attention was through pure creative genius Enter Technology and Data Driven Marketing What I m saying here is that technology s tendency to break out of its silos has given everyone the opportunity to become a publisher It has enabled marketers to set up and build their own platforms from which they can reach an audience that can potential dwarf KLM s 2 1 million passengers Today we re spoilt for choice Or should I say data It s no longer hit or miss and now you can make educated marketing decisions especially with the amount of data available For instance if you were selling running shoes online you d start with Google s Keyword Tool to help you identify keywords people are using in order to rank highly in search engines You d also set up Google Analytics to measure how your website is performing The point is that while print advertisement was deprived of actionable metrics its emphasis was on the creative side of marketing Now with the wealth of data available marketers need to combine the two and find that sweet spot to compete in a rapidly changing marketing environment This infographic highlights the need for marketers to be both artist and scientist in today s marketing world Have a look and please share your thoughts in the comments below This infographic by Matt Wesson a Marketing Content Specialist at Pardot originally appeared at http blogs salesforce com Image by Happy Batatinha Get a Free Guide on How to Write Killer Content that Sells data driven infographic marketing modern marketer Technology Next post Previous post Kanguro

    Original URL path: http://kanguro.fi/blog/why-todays-marketer-needs-to-be-both-artist-and-scientist/ (2016-05-01)
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  • Who Uses Tumblr? 17 Statistics Marketers Need To Know About Tumblr | Kanguro Communications
    Tumblr is good fit for their business Seventeen Statistics Marketers Need To Know About Tumblr Users There are currently 102 million Tumblr blogs Source 44 6 billion posts have been published on Tumblr Source Tumblr attracted 29 2 million unique visitors ComScore 6 6 billion page views in March 2013 comScore Tumblr s audience is among the youngest with 45 being under 35 years old Source 47 of US Tumblr users are male Source 35 of Tumblr users make less than 30k annually Source 65 of Tumblr s audience has a college education Source Only 33 of Tumblr users have children Source Hispanics and African Americans make up 29 of Tumblr s audience Source There are 2x more Hispanics than the internet average Source Tumblr has more page views from a computer browser than from a mobile device browser in the United States Source Tumblr is visited more by computers at home than computers at work in the United States Source Tumblr is more popular with 13 25 year olds than Facebook Source Average user spends 23 minutes on Tumblr per visit Source As of April 2013 the top 5 countries using tumblr are US Brazil UK Canada and Russia Source California uses Tumblr the most in US with 8 452 521 monthly unique visitors in April 2013 Source So what does this mean for marketers Well from the stats shown above it s obvious Tumblr is where the youth hangout If you re marketing products for young adults and college students then Tumblr is definitely where you need to be Alternatively it s not the best to be for luxury or expensive products with 35 making less than 30k a year What s your opinion on Tumblr s stats and figures Leave a comment and share your voice Photo

    Original URL path: http://kanguro.fi/blog/who-uses-tumblr-17-statistics-marketers-need-to-know-about-tumblr/ (2016-05-01)
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  • What is Tumblr? | Kanguro Communications
    are the way to go here Building an Audience on Tumblr Tumblr is a social network which means you can follow others and people can follow you back You also have the chance to Like and Reblog interesting content similar to Twitter s Retweet and Favorites In order to get those Reblogs you need to Tag your posts appropriately That s essentially how to build an audience on Tumblr because tags are what people use to discover new content on a certain topic How Can Startups Use Tumblr First of all there s nothing stopping you from posting a lengthy blog post and Tumblr can be used as your primary blogging platform Instagram does And so does Pinterest and Path But because your blog is hosted on Tumblr s servers there will always be a chance that they might go down Making your blog inaccessible at time Paul Stamatiou goes into more detail about why you should avoid Tumblr in this blog post Nevertheless you can still use Tumblr as something supplementary to your main blog if you like Say you re pushing out at least one lengthy blog post on your WordPress blog And one day you find a post you want to share and comment on but not go into too much detail and ask others what they think In that case you can use Tumblr to publish a link post and attach your thoughts to it Another example is how Twitter uses it for sharing company news see Twitter Generally whatever you publish on Google and Facebook can be used on Tumblr The advantage here is that you reach a different audience So is Tumblr right for my business I m afraid you can only answer that question But to get you started you can check out

    Original URL path: http://kanguro.fi/blog/what-is-tumblr/ (2016-05-01)
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  • BlogEasy Review: Blogging Made Hilariously Simple From Your Mac Desktop | Kanguro Communications
    support Allows you to insert custom excerpt Minimalistic design Easy to get started The Bad Can only choose one blog category to publish No way to view edit and add pages Cannot view previous posts and edit them Formatting options non existent You can only save drafts locally so it s not possible to send it to WordPress as a draft Overall I m curious to see what direction BlogEasy is going to take Obviously there some much needed features to be included if it plans to compete with MarsEdit Such sending posts as drafts to WordPress and including formatting options out of the box BlogEasy is currently priced at 8 99 over at Mac App Store In case you want to test drive the app before parting with your hard earned cash I highly recommend you download the trial version on their website For what it s worth I m sticking with MarsEdit Even though it s 35 99 it s reliable and gets the job done no problem When it comes to BlogEasy well as I said they got some way to go What tools do you use for blogging Get a Free Guide on How to Write Killer Content that Sells blogeasy blogging mac app store marsedit software jjude Thank you for trying out BlogEasy As you have rightly pointed out it is minimal bare minimal I don t think there is a roadmap anywhere on the BE page You have given me an idea to write one now Well BE will never be MarsEdit I didn t want it to be a cheap clone of ME BE will focus only on writing in Markdown rather than HTML But it will have a multiple categories b storing published articles so that it can be modified again but

    Original URL path: http://kanguro.fi/blog/blogeasy-review/ (2016-05-01)
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