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  • The Jack Bauer Guide to Marketing High Technology | Kanguro Communications
    you and your team knows what needs to be done and what the objective is Not doing so leads to mistakes that will make you look like an amateur with poor implementation You can receive a lot positive media attention for an excellently organized event I m not saying you need to meticulously plan and come up a 50 page plan On the contrary a detailed to do list would be enough depending on your situation 3 Have a plan B just in case Jack Bauer knows he ll hit a hurdle or two on his journey to stop the bad guys The same is true for your marketing things happen you may not have envisioned Your plan doesn t have to be set in stone In fact you need to adapt when circumstances demand it The one better adapted to its environment will survive 4 Look for weaknesses Related to number 1 Jack Bauer gets results from the weaknesses he has identified based on the intelligence collected From the tips I provided in my previous post make a list of what you do better than your competitors and also be on the lookout for companies you can partner up Even Jack looks for allies to help him out and so should you Think about it Your technology could offer a complementary service to another company that expands your overall market 5 Be resourceful On 24 Jack Bauer can get into some troubling and dangerous situations where he doesn t always have the necessary gear on him But he makes do with what he s got You may not have a budget of a Fortune 500 company but that shouldn t stop you from coming up with cheap and creative ways to promote yourself and your tech Why not leverage social media for feedback from your customers 6 Develop your negotiation skills For anybody who has watched 24 as extensively as I have Will know that in every season Jack Bauer ends up in a negotiation standoff with his adversaries At least one of his friends or relatives gets kidnapped If you re strapped for cash and in need of investment You d be well served by developing your negotiation skills in order to get what you need or close to it On the other hand you might be looking to buy parts for your product In which case you ll want to get the cheapest price you can bargain for 7 Offer them something they can t refuse Okay so you obviously can t offer your clients immunity like Jack Bauer does when he s interrogating suspects But what you can do is develop an irresistible value proposition for your target market Offer them a solution to an ongoing problem they re experiencing Just don t be a solution looking for a problem 8 Find out their values beliefs customs Jack Bauer understands the values beliefs and customs of the people he comes across throughout his adventures on 24

    Original URL path: http://kanguro.fi/blog/the-jack-bauer-guide-to-marketing-high-technology/ (2016-05-01)
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  • The Barney Stinson Guide to Being Awesome (at Copywriting) | Kanguro Communications
    thing you can do is craft your copy in a way that turns the product into something legendary Go hyperbole here and see what you come up with Let yourself loose and you just might surprise yourself Suit up Barney always need to be wearing a suit Even when he goes to bed he has a pyjama suit Nevertheless your copy also needs to suit up Team up with an awesome graphics designer to give your copy a breathtaking suit to wear Because you ll have more readers gazing at the content with a quality suit surrounding it Storytelling Barney is great at telling stories In every episode he tells stories in an elaborate manner Even though copywriting is essentially writing to sell It s all about captivating your audience by creating a story around the product Learn the art of storytelling and you ll have mastered the skill of selling through the written word Be a master of human behavior Throughout the course of the show we see Barney dictating situations with his friends and creating brilliant schemes It s all made possible because Barney is a master of human behavior making him an expert in the art of persuasion Barney knows what drives people s motivations And when it comes to copywriting it s a valuable skill to have Because it can drive increases in sales and leads that grow your business Have a Bro Code The Bro Code is somewhat of a religion to Barney It s a set of rules and standards he lives by during the show Essentially your Bro Code is a set of best practices and guidelines for when you re writing copy That allows you to remain consistent throughout the process of writing copy For example your Bro Code could include things

    Original URL path: http://kanguro.fi/blog/barney-stinson-guide-copywriting/ (2016-05-01)
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  • Copy Writer | Kanguro Communications
    Kanguro Communications 2016 Home 404 Page About Kanguro Blog Cart Checkout Copywriting That Just Works Custom header Free Ebook How To Write Killer Content That Sells Download 10 Secrets To Writing Marketing Content That Sells Ebook Download 10 Secrets To Writing Marketing Content That Sells Home Homepage Great layout options Slider featured item What do our customers have to say Showcase gallery Feature Left Feature Right Full width image sticky

    Original URL path: http://kanguro.fi/blog/tag/copy-writer/ (2016-05-01)
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  • What Do Copywriters Do | Kanguro Communications
    Kanguro Communications 2016 Home 404 Page About Kanguro Blog Cart Checkout Copywriting That Just Works Custom header Free Ebook How To Write Killer Content That Sells Download 10 Secrets To Writing Marketing Content That Sells Ebook Download 10 Secrets To Writing Marketing Content That Sells Home Homepage Great layout options Slider featured item What do our customers have to say Showcase gallery Feature Left Feature Right Full width image sticky

    Original URL path: http://kanguro.fi/blog/tag/what-do-copywriters-do/ (2016-05-01)
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  • What Does A Copywriter Do | Kanguro Communications
    Kanguro Communications 2016 Home 404 Page About Kanguro Blog Cart Checkout Copywriting That Just Works Custom header Free Ebook How To Write Killer Content That Sells Download 10 Secrets To Writing Marketing Content That Sells Ebook Download 10 Secrets To Writing Marketing Content That Sells Home Homepage Great layout options Slider featured item What do our customers have to say Showcase gallery Feature Left Feature Right Full width image sticky

    Original URL path: http://kanguro.fi/blog/tag/what-does-a-copywriter-do/ (2016-05-01)
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  • What Is Copywriting | Kanguro Communications
    Kanguro Communications 2016 Home 404 Page About Kanguro Blog Cart Checkout Copywriting That Just Works Custom header Free Ebook How To Write Killer Content That Sells Download 10 Secrets To Writing Marketing Content That Sells Ebook Download 10 Secrets To Writing Marketing Content That Sells Home Homepage Great layout options Slider featured item What do our customers have to say Showcase gallery Feature Left Feature Right Full width image sticky

    Original URL path: http://kanguro.fi/blog/tag/what-is-copywriting/ (2016-05-01)
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  • What Is Design Thinking | Kanguro Communications
    Kanguro Communications 2016 Home 404 Page About Kanguro Blog Cart Checkout Copywriting That Just Works Custom header Free Ebook How To Write Killer Content That Sells Download 10 Secrets To Writing Marketing Content That Sells Ebook Download 10 Secrets To Writing Marketing Content That Sells Home Homepage Great layout options Slider featured item What do our customers have to say Showcase gallery Feature Left Feature Right Full width image sticky

    Original URL path: http://kanguro.fi/blog/tag/what-is-design-thinking/ (2016-05-01)
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  • Cuutio | Kanguro Communications
    you in Most Popular Blogs To Turn You Into An Inbound Marketing Guru By Kostas Papageorgiou on July 25 2012 in Content Marketing In my latest blog post for Cuutio I talk about which blogs Getting Started With Inbound Marketing In 20 Minutes By Kostas Papageorgiou on July 5 2012 in Technology Marketing In my first guest post for Cuutio I talk about how you Kanguro Communications 2016 Home 404

    Original URL path: http://kanguro.fi/blog/tag/cuutio/ (2016-05-01)
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