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  • 6 tips for crafting the perfect headline | Kanguro Communications
    what the content in your advertisement is You don t want to be misleading Remember though to keep it short and make it fit on one line with your aim being to arouse interest 2 Product focused Your selling a product or service and not your company Therefore make the product the focus of your headline Also include the name of your product whenever you can 3 Sell the product This probably goes without saying but still worth mentioning Your headline is the first thing prospects see and is best used to explain how the product helps your customers Leading us to tip number 4 4 Include the product s core benefit Keeping in line with being product focused Make sure to include the core benefit because your prospects will be on the look out for the advantages your product brings them Think about what makes your product special Why would people buy it 5 Keep it simple Whatever you do don t try and be clever with your headline Because at the end of the day you ll probably be the only one who understands it Instead make it easy for your prospects to understand what benefits you deliver to them You don t want to lose a potential customers because they didn t understand your clever play on words 6 Keep it positive Avoid negativity at all costs Your prospects will interpret your message as something negative and gives them the wrong impression The headline should make people feel good and positive whenever they encounter your company and products As Dale Carnigie says If you want to gather honey don t kick over the beehive Headlines are used everywhere email subject lines blog titles articles and in presentations And for the most part you re gunning for the

    Original URL path: http://kanguro.fi/blog/6-tips-for-crafting-the-perfect-headline/ (2016-05-01)
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  • Writing Headlines That Get People Clicking Like Crazy | Kanguro Communications
    know what they say Practice makes perfect For the full list of tips check out the post on Cuutio How To Write Headlines That Make People Click Like Crazy Photo lastquest via Flickr Get a Free Guide on How to Write Killer Content that Sells compelling content copywriting inbound marketing writing headlines Next post Previous post Kanguro Communications 2016 Home 404 Page About Kanguro Blog Cart Checkout Copywriting That Just

    Original URL path: http://kanguro.fi/blog/writing-headlines-that-get-people-clicking-like-crazy/ (2016-05-01)
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  • Three Marketing Lessons From Heineken For Technology Startups | Kanguro Communications
    where its manufactured Your product is no different Make sure it works the same everywhere and manufactured with the same high quality standards around the world There s nothing worse than dividing opinion over your product because the quality of your product varies in quality 2 Branding Before the green bottle became the legendary symbol of Heineken The Dutch brewer had many different bottle designs of shapes and sizes It wasn t until Alfred Freddy Heineken decided to unify all of them into one memorable design that Heineken became a global brand Keep your logo and communications consistent don t change anything Changing logos and brand messaging will just confuse people Instead keep it simple in the beginning when you re starting out Afterwards when you re ready to go international adapt your marketing according to the culture of the country you re entering 3 Story telling Heineken has a story to tell From the purchase of its first brewery to its transformation into one of the most iconic brands of the 20th century Regardless of how young your startup is you still have a story to tell For instance you can Talk about how the idea was conceived What was the inspiration behind the product Your journey as a company so far What makes your product special Triumphs you ve had What you re aiming to achieve your vision Remember though to keep it positive And not to over complicate things with your branding What the Heineken Experience does is take you through the journey Heineken has gone on to reach its position as a leading beer brand You can do the same with your startup Get a Free Guide on How to Write Killer Content that Sells amsterdam applications of biotechnology beer manufacturer biotech branding brewing beer Communication

    Original URL path: http://kanguro.fi/blog/marketing-lessons-heineken/ (2016-05-01)
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  • The Fastest Ways to Turn Your Innovation Into a Disaster | Kanguro Communications
    goes for when the product is already on the market Adapt the offering to match what the market is telling you If your product is not selling find out why and adapt Being stubborn Let s consider Nokia here for a moment Back in 2007 when Apple was going to release the iPhone Nokia was still one of the big players among mobile manufacturers Yet it decided to dismiss the iPhone as a threat to its business and the industry Nokia figured it would just be a passing phase that only select few would buy into and that it had nothing to worry about This is a classic example of big companies being stubborn and dismissing new players entering the fold Nokia became too comfortable and in turn decided to watch a grand opportunity fly past it to land straight into Apple s lap Simply put don t assume your present and past successes to keep you on top of your game Don t rule out anything in the market And be ready to develop things further and for the better Waiting too long to release it Get your product on the market as fast as you can This is where you ll get the most valuable form of feedback observation This can often lead to new revelations of who is buying the product and how it s being used For example you may come to discover that you re selling to completely different set consumers than you had originally planned Or the product is being used in a completely different way than you had designed it for And consumers are finding new applications for it that you hadn t thought of before By waiting too long to release your product You won t be able to capitalize on the

    Original URL path: http://kanguro.fi/blog/fastest-ways-to-innovation-disaster/ (2016-05-01)
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  • 22 Useful Ways Twitter Can Benefit Your Technology Company | Kanguro Communications
    update it on a consistent basis to reap the rewards from it Nevertheless the list you ll find below will give you a basic idea of how you can utilise Twitter for your high tech company 22 ways you can use Twitter for your technology business Company announcements Strike up a conversation Ask for feedback on new designs ideas products Retweet useful stuff others are posting Organize events via Twitter and promote your events Follow industry news Listen to opinions Customer support Answer questions related to your sector Increase brand awareness Ask questions on specific topics Stay on top of the competition Follow the influencers of your industry and connect with them Build a network and following Promote your blog posts Tweet about a conference seminar or trade show you re attending Maintain and improve public relations Build your email marketing list Follow the trends in your industry Promote other networks you re a member of e g Google LinkedIn Biznik etc Did you spot something missing from the list How do you use Twitter for business and what results have you seen from your efforts Let us know in the comments Get a Free Guide on How to Write

    Original URL path: http://kanguro.fi/blog/twitter-technology-marketing/ (2016-05-01)
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  • 21 Reasons to Hire a Copywriter | Kanguro Communications
    Even your prospects and customers That s why copywriters write in a warm friendly and engaging tone to make them feel appreciated like you would be talking to them personally 6 Copywriters know what writing style to use Whether its writing for print websites reports or case studies copywriters know what writng style to use for clearly communicating the benefits of your products 7 Copywriters save you time When a copywriter finishes the content for you it s yours to keep you own the copyright depending on the terms of service That means you don t have to start from scratch in the future when you need to write something new Because you own the copyright you can re purpose the work any way you like 8 Copywriters save you money You can try writing copy yourself but you ll be running behind on your tasks Investing in a copywriter will save you money over time as you don t have to abandon your core responsibilities 9 Copywriters are cheaper than ad agencies Ad agencies can give you the full package for your marketing efforts But because of their size and overheads you ll be paying more for an ad agency than you would for a copywriter 10 Copywriters make your business grow When words are carefully chosen to sell you have a much better chance of attracting higher sales figures and impressing prospects 11 Copywriters create an identity for your business Copywriting is an integral part of creating your corporate identity It s ultimately the words on your materials that tells people what your company does Do you want to be the boring professor at university or the professor everybody likes and pays attention to Trust me you ll attract more buyers and investors if you chose the latter option and hire a copywriter 12 Copywriters keep it simple We don t want to bore people with long unnecessary text But keep them interested in the most appealing and relevant way possible 13 Copywriters understand customers Part of marketing is understanding the psychology behind influencing people That s why copywriters also spend their time learning how consumers behave 14 Copywriters improve your image How many times have you been impressed with grammar mistakes A copywriter spots mistakes and improves your marketing material for more persuasion 15 Copywriters deliver effective marketing content Copywriters not only know how to write but are experts in marketing You can rely on them to deliver effective copy and new ideas for your marketing campaigns 16 Copywriters can differentiate your business Do you think long and hard about which brand of sugar you re going to buy Chances are that you don t That s because it blends in with all the other products on display it s generic and doesn t jump out for your attention Hiring a copywriter ensures your company stands out from the competition with beautiful writing 17 Copywriters study your competition Copywriters will hunt for weaknesses your competitors have to

    Original URL path: http://kanguro.fi/blog/21-reasons-to-hire-a-copywriter/ (2016-05-01)
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  • Copywriting That Just Works To Drive More Revenue | Kanguro Communications
    quad core processors are great to know At least for those of us who are tech savvy and early adopters However you are most likely aiming for the mass market where most consumers might not know what those features can do for them When you hire Kanguro you not only receive content that sells your products when you re not around But you will also experience the following benefits Increasing revenue and profits Converting more visitors into paying customers Building credibility Improving usability Delivering persuasive content that gets results Sometimes changing the content on your website can make all difference All it takes is just one email from you to get started Email us today and tell us what you need We love hearing from you button url http kanguro fi contact label Email Kanguro Today Get a Free Guide on How to Write Killer Content that Sells adveritising for biotech Business Communication design Copywriter copywriter in amsterdam copywriter in finland copywriting High technology high tech marketing international marketing kanguro Kanguro Solutions marketing pharma marketing profit revenue Sales Selling Technology Internet turku Next post Previous post Kanguro Communications 2016 Home 404 Page About Kanguro Blog Cart Checkout Copywriting That Just

    Original URL path: http://kanguro.fi/blog/copywriting-to-drive-more-revenue/ (2016-05-01)
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  • Why "Idea Generating" Meetings Don't Work? | Kanguro Communications
    to provoke creative thinking Just telling your attendees to be creative never works They need something to be inspired by 3 Discussion groups Normally you re placed into groups of 5 and asked to discuss the topic The problem with discussion groups is that there is no direction how the discussion should go nor is there any structure And is eventually left up to the members of the group to decide how to approach it For the most part a dominating character will take the lead in the group and make it their mission to show off their knowledge or authority by telling stories or asking if others have read this or that All of which is not constructive and in the end is just a waste of time 4 Clinging to their ideas When you first hear of the meeting receive the invite You immediately have some ideas that you re passionate about convinced that they re the best approach The problem here is that you are so wrapped up into your own ideas that you block out or criticize others Your goal now is to force your idea through just to prove that you re right 5 Not thinking differently As I mentioned before creativity is about thinking differently and also from different perspectives Without anything provoking people your meeting will produce some generic ideas In most cases you re defending your own idea without embracing other people s suggestions and building upon them 6 Wrong questions There s a chance that the wrong questions are being asked One issue with it is that you manipulate a question in order to get a specific response In any case you might be better off with having a general theme for people to work with 7 Focusing on what can

    Original URL path: http://kanguro.fi/blog/why-idea-generating-meetings-dont-work/ (2016-05-01)
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