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  • Knowledge | Kanguro Communications
    information on your competition By Kostas Papageorgiou on October 12 2011 in Technology Marketing Just like Jack Bauer wouldn t go in the field without all the How to establish your technology as a standard By Kostas Papageorgiou on September 28 2011 in Technology Marketing Establishing a standard is a sure fire way to appeal to the masses Kanguro Communications 2016 Home 404 Page About Kanguro Blog Cart Checkout Copywriting

    Original URL path: http://kanguro.fi/blog/tag/knowledge/ (2016-05-01)
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  • Product | Kanguro Communications
    7 Reasons Nobody Cares About Your Technology Part 2 By Kostas Papageorgiou on December 23 2011 in Entrepreneurship Did you forget to write something down in part 1 No worries 7 Reasons Nobody Cares About Your Technology Part 1 By Kostas Papageorgiou on December 22 2011 in Entrepreneurship Ever wondered why people aren t as passionate about your technology as you Kanguro Communications 2016 Home 404 Page About Kanguro Blog

    Original URL path: http://kanguro.fi/blog/tag/product/ (2016-05-01)
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  • R&D | Kanguro Communications
    Technology Marketing Establishing a standard is a sure fire way to appeal to the masses What is a High Tech Product By Kostas Papageorgiou on July 26 2011 in Technology Marketing Do you want to know more about high tech products The complexity surrounding Kanguro Communications 2016 Home 404 Page About Kanguro Blog Cart Checkout Copywriting That Just Works Custom header Free Ebook How To Write Killer Content That Sells

    Original URL path: http://kanguro.fi/blog/tag/rd/ (2016-05-01)
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  • Thinking Differently | Kanguro Communications
    2011 in Innovation Having trouble coming up with new ideas for product designs marketing ideas Why Idea Generating Meetings Don t Work By Kostas Papageorgiou on September 10 2011 in Innovation We ve all been there Your organization is looking for new ideas on Kanguro Communications 2016 Home 404 Page About Kanguro Blog Cart Checkout Copywriting That Just Works Custom header Free Ebook How To Write Killer Content That Sells

    Original URL path: http://kanguro.fi/blog/tag/thinking-differently/ (2016-05-01)
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  • How to get the latest information on your competition? | Kanguro Communications
    However according to the US Patent and Trademark Office USPTO patents will be made public 18 months after the patent application has been filed Unless the patent holder decides to publish the patent earlier 7 Trade shows Trade shows are the perfect opportunity to take close up look at your competitors products and ask questions from their representatives 8 Conferences This is a chance to socialize with your competitors and learn more about them It s also a great way to build strong relationships with others that can open up the possibility of collaboration later down the road 9 Partnerships Partnering up with others on specific projects can make information travel faster and easier between companies In some cases this can can the sole reason for collaborating together 10 Consulting firms Companies like McKinsey and Gartner publish information about specific industries on their websites You can get information on sales figures financial data and details of the latest technology news 11 Government institutions Getting in touch with a regulator body can provide you with an overview of the industry These institutions also publish reports presenting information on specific markets 12 Blogs Magazines Newspapers Journals Reading publications is an efficient way to learn about trends in your own industry and also of your competition s You can usually find out technical marketing financial and industrial data on your rivals While employment ads can provide a hint to your competitor s strategy 13 Internet tracking Google Alerts Google Alerts allows you to receive email notifications when new information about your competition appears on the web such as Press releases New product launches Trademark patent application Website registrations Employment advertisements Press coverage 14 Distributors Distributors tend to have more practical information on your competition However they may not be allowed to talk due

    Original URL path: http://kanguro.fi/blog/how-to-get-the-latest-information-on-your-competition/ (2016-05-01)
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  • How to get your innovation adopted by customers? | Kanguro Communications
    t be great This is where the value of your product is determined Ask yourself and your target market What problem does the product solve What are the benefits of using it Will your product be the economical option the luxury item the convenient choice or the fashion statement 2 Make it compatible For customers to switch and buy your product you need to make it easy for them to change Otherwise the cost of changing outweighs the benefits your innovation would deliver It not only has to be technologically compatible but also keep in line with the beliefs and lifestyle of your target group 3 Easy to learn Keeping with the theme of making it easy to change It also has to be easy to learn and use the product Having a complicated system to learn will only frustrate your customers and erodes the product s benefits You ll have a higher rate of adoption if the product s learning curve is short 4 Lower the risk of adoption Have you ever wondered why you can play around with an iPad whenever you visit a store Well it s because Apple wants you to get to know the device better and lower the risk for you to buy it They give you a little taster of what it would be like to own one With your product you can give out samples and stage demonstrations Samples lets your customers try your product for free while demonstrations can show how easy it is use the product 5 Let the benefits show One of the best ways to achieve a greater adoption rate is to have the product speak for itself Make the benefits of the product as visible as possible so that when your customers are using it their friends

    Original URL path: http://kanguro.fi/blog/how-to-get-your-innovation-adopted-by-customers/ (2016-05-01)
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  • 24 | Kanguro Communications
    addict Kanguro Communications 2016 Home 404 Page About Kanguro Blog Cart Checkout Copywriting That Just Works Custom header Free Ebook How To Write Killer Content That Sells Download 10 Secrets To Writing Marketing Content That Sells Ebook Download 10 Secrets To Writing Marketing Content That Sells Home Homepage Great layout options Slider featured item What do our customers have to say Showcase gallery Feature Left Feature Right Full width image

    Original URL path: http://kanguro.fi/blog/tag/24/ (2016-05-01)
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  • Blog | Kanguro Communications
    addict 6 ways to achieve external growth By Kostas Papageorgiou on October 26 2011 in Technology Marketing You may only have resources for one project at the moment but 8 reasons why your ideas are rejected By Kostas Papageorgiou on October 16 2011 in Innovation Everybody is talking about innovation and coming up with brilliant new ideas Kanguro Communications 2016 Home 404 Page About Kanguro Blog Cart Checkout Copywriting That

    Original URL path: http://kanguro.fi/blog/tag/blog-2/ (2016-05-01)
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