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  • Customers | Kanguro Communications
    worries 7 Reasons Nobody Cares About Your Technology Part 1 By Kostas Papageorgiou on December 22 2011 in Entrepreneurship Ever wondered why people aren t as passionate about your technology as you 7 Essential Ingredients for Copywriting Success By Kostas Papageorgiou on December 18 2011 in Copywriting Imagine you had the necessary ingredients to ensure your copy was doing Kanguro Communications 2016 Home 404 Page About Kanguro Blog Cart Checkout

    Original URL path: http://kanguro.fi/blog/tag/customers/ (2016-05-01)
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  • Jack Bauer | Kanguro Communications
    2011 in Technology Marketing Just like Jack Bauer wouldn t go in the field without all the Kanguro Communications 2016 Home 404 Page About Kanguro Blog Cart Checkout Copywriting That Just Works Custom header Free Ebook How To Write Killer Content That Sells Download 10 Secrets To Writing Marketing Content That Sells Ebook Download 10 Secrets To Writing Marketing Content That Sells Home Homepage Great layout options Slider featured item

    Original URL path: http://kanguro.fi/blog/tag/jack-bauer/ (2016-05-01)
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  • Kanguro | Kanguro Communications
    1 No worries 7 Reasons Nobody Cares About Your Technology Part 1 By Kostas Papageorgiou on December 22 2011 in Entrepreneurship Ever wondered why people aren t as passionate about your technology as you How to structure your promotional emails By Kostas Papageorgiou on November 23 2011 in Copywriting Do you want to know how to craft the perfect promotional email Kanguro Communications 2016 Home 404 Page About Kanguro Blog

    Original URL path: http://kanguro.fi/blog/tag/kanguro/ (2016-05-01)
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  • Kanguro Blog | Kanguro Communications
    7 Reasons Nobody Cares About Your Technology Part 1 By Kostas Papageorgiou on December 22 2011 in Entrepreneurship Ever wondered why people aren t as passionate about your technology as you 6 tips for crafting the perfect headline By Kostas Papageorgiou on December 3 2011 in Copywriting In my past blog posts I ve talked about the importance of headlines Kanguro Communications 2016 Home 404 Page About Kanguro Blog Cart

    Original URL path: http://kanguro.fi/blog/tag/kanguro-blog/ (2016-05-01)
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  • Pr | Kanguro Communications
    For anybody who knows me personally knows I m a self confessed 24 addict Kanguro Enters Finnish Biotech Sector with Its Magnetic Solution By Kostas Papageorgiou on January 2 2012 in Press Releases FOR IMMEDIATE RELEASE Kanguro s magnetic solution is aimed towards helping companies promote Kanguro Communications 2016 Home 404 Page About Kanguro Blog Cart Checkout Copywriting That Just Works Custom header Free Ebook How To Write Killer Content

    Original URL path: http://kanguro.fi/blog/tag/pr/ (2016-05-01)
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  • Targeting | Kanguro Communications
    all the 5 Target Groups for Your High Tech Product By Kostas Papageorgiou on September 7 2011 in Technology Marketing So you have your high tech product ready for the market now what Kanguro Communications 2016 Home 404 Page About Kanguro Blog Cart Checkout Copywriting That Just Works Custom header Free Ebook How To Write Killer Content That Sells Download 10 Secrets To Writing Marketing Content That Sells Ebook Download

    Original URL path: http://kanguro.fi/blog/tag/targeting/ (2016-05-01)
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  • Technology Marketing Blog | Kanguro Communications
    about your technology as you 6 ways to achieve external growth By Kostas Papageorgiou on October 26 2011 in Technology Marketing You may only have resources for one project at the moment but How to write press releases By Kostas Papageorgiou on October 19 2011 in Copywriting What is a press release Distributing press releases is an affordable way Kanguro Communications 2016 Home 404 Page About Kanguro Blog Cart Checkout

    Original URL path: http://kanguro.fi/blog/tag/tech-marketing/ (2016-05-01)
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  • 5 Miserable Ways Your Copy Fails to Deliver | Kanguro Communications
    from the self centered we and I 2 It s all Greek to me Please don t make me look up words I don t understand in your copy Especially when I m busy and pressed for time Using words your target audience don t understand alienates whoever is reading your content Plus it makes them feel stupid Fancy words jargon and buzz words are best avoided and better suited for writing academic paper You don t get extra credit here for using big words So just keep it simple and concise 3 Long product descriptions Okay I get it your product has loads of excellent features But I don t want to hear all of them just the ones that are relevant to my needs Restrain yourself from including everything you know about the product Instead include enough information for your prospects to take the next step 4 Talking about your company history Yes I m sure your company has a fantastic story to tell with lots of triumphs and losses Going back to reason number 1 keep it relevant to the context of your goals You need to keep the reader in mind And ask yourself whether you d want to read the entire history of the company Unless it helps you with your sales message you should probably limit the length of your company history Just include a short description of what your company does 5 Where are the benefits If I have to ask myself how does this help me Then your copy has failed Translate your features into benefits For example what does a Solid State Drive SSD do for me Don t worry You can always develop your skills in copywriting There are many resources available online for you to learn from My favorites

    Original URL path: http://kanguro.fi/blog/5-miserable-ways-your-copy-fails-to-deliver/ (2016-05-01)
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