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  • Fiddlefly | Kanguro Communications
    2016 Home 404 Page About Kanguro Blog Cart Checkout Copywriting That Just Works Custom header Free Ebook How To Write Killer Content That Sells Download 10 Secrets To Writing Marketing Content That Sells Ebook Download 10 Secrets To Writing Marketing Content That Sells Home Homepage Great layout options Slider featured item What do our customers have to say Showcase gallery Feature Left Feature Right Full width image sticky bottom Latest

    Original URL path: http://kanguro.fi/blog/tag/fiddlefly/ (2016-05-01)
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  • Microsoft Corporation | Kanguro Communications
    first glance you d be tempted to ask yourself where the designers Kanguro Communications 2016 Home 404 Page About Kanguro Blog Cart Checkout Copywriting That Just Works Custom header Free Ebook How To Write Killer Content That Sells Download 10 Secrets To Writing Marketing Content That Sells Ebook Download 10 Secrets To Writing Marketing Content That Sells Home Homepage Great layout options Slider featured item What do our customers have

    Original URL path: http://kanguro.fi/blog/tag/microsoft-corporation/ (2016-05-01)
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  • Smartphones | Kanguro Communications
    Turn Your Innovation Into a Disaster By Kostas Papageorgiou on May 1 2012 in Innovation Innovation by definition is a product or service that is delivered successfully Kanguro Communications 2016 Home 404 Page About Kanguro Blog Cart Checkout Copywriting That Just Works Custom header Free Ebook How To Write Killer Content That Sells Download 10 Secrets To Writing Marketing Content That Sells Ebook Download 10 Secrets To Writing Marketing Content

    Original URL path: http://kanguro.fi/blog/tag/smartphones/ (2016-05-01)
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  • Elevator Pitch | Kanguro Communications
    got your Kanguro Communications 2016 Home 404 Page About Kanguro Blog Cart Checkout Copywriting That Just Works Custom header Free Ebook How To Write Killer Content That Sells Download 10 Secrets To Writing Marketing Content That Sells Ebook Download 10 Secrets To Writing Marketing Content That Sells Home Homepage Great layout options Slider featured item What do our customers have to say Showcase gallery Feature Left Feature Right Full width

    Original URL path: http://kanguro.fi/blog/tag/elevator-pitch/ (2016-05-01)
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  • Launching Product | Kanguro Communications
    August 15 2011 in Technology Marketing Are you about to launch your high tech product Launching a new product Kanguro Communications 2016 Home 404 Page About Kanguro Blog Cart Checkout Copywriting That Just Works Custom header Free Ebook How To Write Killer Content That Sells Download 10 Secrets To Writing Marketing Content That Sells Ebook Download 10 Secrets To Writing Marketing Content That Sells Home Homepage Great layout options Slider

    Original URL path: http://kanguro.fi/blog/tag/launching-product/ (2016-05-01)
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  • Why Brainstorming Sessions Fail To Generate Creative Ideas? | Kanguro Communications
    inspired by Creative ideas come about through switching your line thought to something it s not accustomed In order take that leap everyone needs some sort of stimuli in the room to provoke the creative thinking process 3 The Discussion Group A major problem with discussion groups is when everyone is asked to discuss the topic at hand While sitting down there s no structure no direction and certainly nothing inspirational As a result each group is left trying to figure out how to approach the brainstorming if you can call it that anymore Which then typically leads to someone trying to dominate the whole discussion by pushing through their ideas This often results in everyone else backing off and letting that person take center stage For the most part a dominating character will take the lead in the group and make it their mission to show off their knowledge or authority by telling stories or asking if others have read this or that All of which is not constructive and in the end is just a waste of time 4 Over Prepared As soon as the announcement goes out everyone starts meticulously planning what he or she is going to say Ideas get polished in preparation for the brainstorming session and everyone is convinced their idea is the best Because everyone is well prepared nothing creative comes out of it and new ideas are shot down This is often a symptom of people being wrapped up in their own little idea bubble and in the process block out the suggestions of others 5 Tunnel Vision Brainstorming sessions are all about thinking differently and from perspectives However in order for this to happen there needs to be something to prompt everyone to seeing things from different angles Through a combination of uninspiring surroundings and people clinging to their ideas The brainstorming session becomes an event where generic ideas are tossed around not embraced by others and defended vigorously by their creators Which leaves the ideas with potential left to drift into obscurity 6 The Wrong Questions What can we do about Product X How should we market Product X These questions are idiotic because the first reaction everyone in the room is going to have is revert to the old and tested methods of doing things Let s send out a press release let s add new features and brand it Product X2 This does nothing to challenge the status quo and the whole purpose of a brainstorming session is exactly that Instead set up a theme that opens up the chance for creative ideas one example could be how to make software applications load faster or emergency power source for traveling heavy smartphone users 7 Focusing On The Negatives Instead of looking into what can be done There will be constant opposition about what can t be done and why you can t do this Doing so brings down morale and limits the possibilities of creative thought Now everyone

    Original URL path: http://kanguro.fi/blog/braistorming-sessions-fail/ (2016-05-01)
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  • How to tell if your company can innovate consistently? | Kanguro Communications
    you sitting on a pile of cash maybe you got very creative team on your hands Whether it s financial or human capital take a long look to evaluate what s possible within your pool of resources You might have amazing engineers that can move heaven and earth to build amazing products or you have a large network that can open doors for you The right skills Does your company have people with the right skills to take you to the next level For pharmaceutical companies looking to hire chemists this might include creativity being a team player and communication skills For others it could be excellent execution skills Nevertheless getting a team together that gel well and complement each other can be a great recipe for success Experience Do your employees have experience in the market Market knowledge is essential to foreseeing what direction the market is heading towards It also makes way for the development of products consumers don t necessarily know they want But be careful as this can lead your team to become oblivious and fail to see the trends emerging Nokia I m talking to you Energy Do you have individuals that can pump people up to perform You want people in your company to be passionate about what they re doing and in the process motivate others around them to execute projects The ability to motivate is key as innovative projects are venturing into the unknown have the risk of failing and their potential is realized when the project is nearing completion Collaborative culture Does everyone like to share You can t do it all by yourself and besides everyone s on the same team Make sure information gained from market research gets to the engineers and feedback from customers gets the attention of

    Original URL path: http://kanguro.fi/blog/innovate-consistently/ (2016-05-01)
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  • Why you need to release your product immediately ? | Kanguro Communications
    it immediately in order to take advantage of the following benefits Three Benefits To Releasing Your Product Immediately Feedback This can t stress this enough Whether your product is buggy or lacking in features you re better off releasing what you got and listening to the feedback coming in In the process you ll get valuable insights as to how your product is performing Cover costs raise capital The brutal truth is that you ll be tight on cash in the beginning Releasing a working prototype in the beginning will help you raise capital and raise awareness for your product If the idea is good and there s sufficient demand you could attract people who can lend you a helping hand Get beta testers to be your evangelists Product not ready yet and still needs some fixes Release it anyway but call it a beta version and invite your network to participate in the beta testing Not only will you able to use the feedback to iterate the product and fine tune it but you re beta users can help market your product A prime example to follow is that of Finnish startup Walkbase Before the launch of their Android app Checked Walkbase created a Facebook group of beta testers comprised of friends and colleagues Where they could communicate with each other and provide feedback They did the same now with their new app Tweagle This process allows Walkbase to identify problems and improve their app While at the same getting friends and colleagues involved helps spread the word through social media In the end people pay attention when you have something to show them If you re looking for venture capital don t approach investors with a 30 page business plan Your time is better spent getting a prototype

    Original URL path: http://kanguro.fi/blog/release-product-immediately/ (2016-05-01)
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