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  • 5 Unforgivable Sales Letter Blunders to Avoid | Kanguro Communications
    more original Cliches are a big no no whenever you re writing to sell Using something like Dear Friend or As a valued customer is a surefire way to get thrown in the bin 2 Long paragraphs Long paragraphs require more effort from the reader to go through your letter It also discourages them from reading it too Instead make your paragraphs short for easy reading As rule of thumb talk about one idea per paragraph 3 Not giving a reason to buy I started Kanguro last year and I would receive letters for various services products Out of the many letters I received One of them was from an accountant two pages long and it began with a history of the company Needless to say if you re trying to sell something do not start off explaining your company history Give your prospects a reason to buy from the first sentence Your prospects don t want a history lesson They want to know what s in it for me 4 Flashy graphics Brochures and fliers are the place for fancy graphics not sales letters Your sales letter needs to look like a letter And not an entry to your city s art fair Leave the design at home for now and focus on what you want to say 5 Fancy fonts Fancy fonts may look nice and you d think it ll make your sales letter stand out Yet if it s hard to read it will standout for frustrating your prospects Studies show a serif typeface are the most readable font for print If you enjoyed reading this you might also want to check out these posts How to write a sales letter Ten Timeless Persuasive Writing Techniques Get a Free Guide on How to Write Killer Content

    Original URL path: http://kanguro.fi/blog/5-unforgivable-sales-letter-blunders-to-avoid/ (2016-05-01)
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  • Introducing A New Product | Kanguro Communications
    Kanguro Communications 2016 Home 404 Page About Kanguro Blog Cart Checkout Copywriting That Just Works Custom header Free Ebook How To Write Killer Content That Sells Download 10 Secrets To Writing Marketing Content That Sells Ebook Download 10 Secrets To Writing Marketing Content That Sells Home Homepage Great layout options Slider featured item What do our customers have to say Showcase gallery Feature Left Feature Right Full width image sticky

    Original URL path: http://kanguro.fi/blog/tag/introducing-a-new-product/ (2016-05-01)
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  • Giving Presentations | Kanguro Communications
    Presentations can be a nerve racking experience However it can be an effective Kanguro Communications 2016 Home 404 Page About Kanguro Blog Cart Checkout Copywriting That Just Works Custom header Free Ebook How To Write Killer Content That Sells Download 10 Secrets To Writing Marketing Content That Sells Ebook Download 10 Secrets To Writing Marketing Content That Sells Home Homepage Great layout options Slider featured item What do our customers

    Original URL path: http://kanguro.fi/blog/tag/giving-presentations/ (2016-05-01)
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  • Powerpoint | Kanguro Communications
    Communications 2016 Home 404 Page About Kanguro Blog Cart Checkout Copywriting That Just Works Custom header Free Ebook How To Write Killer Content That Sells Download 10 Secrets To Writing Marketing Content That Sells Ebook Download 10 Secrets To Writing Marketing Content That Sells Home Homepage Great layout options Slider featured item What do our customers have to say Showcase gallery Feature Left Feature Right Full width image sticky bottom

    Original URL path: http://kanguro.fi/blog/tag/powerpoint/ (2016-05-01)
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  • Presentations | Kanguro Communications
    in Copywriting What are the six most annoying things about presentations Whether you re at Kanguro Communications 2016 Home 404 Page About Kanguro Blog Cart Checkout Copywriting That Just Works Custom header Free Ebook How To Write Killer Content That Sells Download 10 Secrets To Writing Marketing Content That Sells Ebook Download 10 Secrets To Writing Marketing Content That Sells Home Homepage Great layout options Slider featured item What do

    Original URL path: http://kanguro.fi/blog/tag/presentations/ (2016-05-01)
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  • Things To Avoid | Kanguro Communications
    things to avoid when writing promotional emails By Kostas Papageorgiou on November 17 2011 in Copywriting What is a promotional email Promotional emails are similar to sales letters Kanguro Communications 2016 Home 404 Page About Kanguro Blog Cart Checkout Copywriting That Just Works Custom header Free Ebook How To Write Killer Content That Sells Download 10 Secrets To Writing Marketing Content That Sells Ebook Download 10 Secrets To Writing Marketing

    Original URL path: http://kanguro.fi/blog/tag/things-to-avoid/ (2016-05-01)
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  • How to structure your promotional emails? | Kanguro Communications
    the mail app Here is where the headline comes into play as this could make or break email marketing It doesn t necessarily have to be a headline it could be your offer or a call to action instead What ever you decide to put in there make sure to appeals to the reader s interest to make them open the email For more on headlines click here Salutation Always try to find out the name of your recipients and when you do spell their names correctly Depending on the country you could use Dear Kostas or Dear Mr Papageorgiou If for some reason you can t find out their names avoid the Dear Friend salutation And come up with some creative alternatives like Dear Start up Advocates The 1st paragraph Get straight to the point here and no over extended fact filled introduction Present your strongest benefit to the reader immediately Your first paragraph can very well be one sentence long 2nd and following paragraphs In the following paragraphs elaborate on what you wrote in the first paragraph Explain the benefits in more detail and justify why your readers should do what you re asking them to Try to keep it brief but in case it s longer use various calls to action and include hyperlinks to make it easier for the reader to follow through Signing off At the end of your email you can sign off with Best regards Kostas Papageorgiou Copywriter Do not sign off with Best regards The Kanguro Team The second sign off makes the email impersonal because the reader doesn t the name of the person sending it Think of it as having a conversation with someone at a networking event but they won t tell you their name How would that make

    Original URL path: http://kanguro.fi/blog/how-to-structure-your-promotional-emails/ (2016-05-01)
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  • 6 ways to achieve external growth | Kanguro Communications
    you to increase your revenue stream by receiving royalties for the technology you ve created You allow others to use it while still holding the rights to the technology Licensees can grow your overall market by developing features to your technology and allows them to build compatible hardware 2 External research contracts In order to diversify your products and find new markets you might want to hire someone with an outsider s view You can contract work to companies specializing in industrial design for an innovative look Or look to laboratories and universities for research needs Doing so can help you build your patent portfolio 3 Hiring from industry You may have identified a trend for a big market that you d like to enter However you lack the necessary skills to do so In that case you can look to recruit people within the industry who have the competences to implement your strategy 4 Alliances Alliances allow collaboration with others to develop a technology for a common goal They enable you to expand your innovation capabilities and also decreases the risks of venturing out on your own 5 Joint ventures Here you can partner up with another company and form a separate entity for a project Joint ventures distribute the cost and risks of the project between the parties involved And be used to develop new technologies and enter new markets 6 Acquisitions Acquisitions can require a hefty investment from your company However you gain direct access into a new market by securing the market share and innovation capabilities of the company you re acquiring Microsoft has been doing it for years and most recently bought Skype to enter the VoIP market Get a Free Guide on How to Write Killer Content that Sells acquisitions alliances blog Consultant Consulting

    Original URL path: http://kanguro.fi/blog/6-ways-to-achieve-external-growth/ (2016-05-01)
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