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  • How your technology grows up? The 4 stages of the technology life cycle | Kanguro Communications
    Revenue levels are low as this is a time when radical innovations are introduced into the market Typically your customers can struggle to wrap their heads around your technology because of its young age Yet they still embrace it and give it a go because in the beginning you ll be attracting the interest of tech specialists opinion leaders and technology blogs 2 Growth This is a time when you amass a pool of knowledge and new competencies leading to notable revenue levels Despite the success experienced during the growth stage the adoption rate of the market is still lagging behind This is also the point where hype is at its highest and unrealistic expectations are made Resulting in discontent among customers when the technology arrives on the market Yet as your technology continues to evolve expectations are met with the true value of the technology presenting itself to customers However there will be a period where further improvements will be hard to come by as better designs are discovered Causing incremental variations to be made leading to the next stage of your technology 3 Maturity The maturity stage is where small improvements are made and new versions are released in order to maintain sales volume When the technology becomes familiar to the market customers and producers start agreeing on general specifications This can change the focus from product innovation to developing better manufacturing techniques making mass production faster and cheaper 4 Decline The technology has reached its physical limits and sales don t increase with further R D Usually a new replacement technology is readily available and your technology has become obsolete on the market Get a Free Guide on How to Write Killer Content that Sells blog customers growth High technology Hype cycle Innovation life cycle manufacturing techniques

    Original URL path: http://kanguro.fi/blog/how-your-technology-grows-up-the-4-stages-of-the-technology-life-cycle/ (2016-05-01)
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  • Video Editing App | Kanguro Communications
    app Kanguro Communications 2016 Home 404 Page About Kanguro Blog Cart Checkout Copywriting That Just Works Custom header Free Ebook How To Write Killer Content That Sells Download 10 Secrets To Writing Marketing Content That Sells Ebook Download 10 Secrets To Writing Marketing Content That Sells Home Homepage Great layout options Slider featured item What do our customers have to say Showcase gallery Feature Left Feature Right Full width image

    Original URL path: http://kanguro.fi/blog/tag/video-editing-app/ (2016-05-01)
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  • How to innovate? 5 Step Guide to Innovation | Kanguro Communications
    go to the market place to look listen and ask questions Talk with customers to find out their expectations values and habits 3 Keep it simple You don t want to scare off customers because your product is too complicated As Peter Drucker says The greatest praise an innovation can receive is for people to say This is obvious Why didn t I think of it 4 Start small In order for innovations to be simple they need to start small and serve one particular function Starting small and needing little money to manufacture ensures that necessary modifications are made easily with no hassle 5 Aim for leadership When you set out to innovate you re not doing it to copy somebody else That s why you need to aim for a leadership position in your market Otherwise you ll be attracting competititors into your field Innovation is a broad topic to cover and understand There is no undisputed method of how to innovate In some cases innovations happen as a result of accidents or luck You never know when you ll stumble upon an innovative idea until you look for inspiration Get a Free Guide on How to Write

    Original URL path: http://kanguro.fi/blog/how-to-innovate-5-step-guide-to-innovation/ (2016-05-01)
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  • Want To Learn How The Pros Write Killer Content That Sells? I'll Tell You How | Kanguro Communications
    use instantly You won t see me going deep into any theories here It s just quick and dirty tips professional copywriters use everyday to create content that sells I ll tell you the foundations for communicating your vision effectively to convert prospects into customers The basis for persuasive web copy How to create engaging blog posts And the secret to writing snappy press releases and social media updates My vision for this ebook is to give everyone who reads it the essentials for creating compelling content that builds awareness grows your online presence attracts more web traffic and closes more deals I ll be posting more information about the eBook as I write so if you re interested there are two things you can do Join my mailing list to receive a free copy when it s available and Subscribe to the blog for news on all the latest developments Also feel free to reach out to me for any suggestions or comments you have on Twitter k papageo Get a Free Guide on How to Write Killer Content that Sells blog posts copywriting how to social media marketing writing marketing content Pingback The Five Worst Copywriting Mistakes on

    Original URL path: http://kanguro.fi/blog/writing-compelling-content-ebook/ (2016-05-01)
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  • Finding An Apartment In Amsterdam | Kanguro Communications
    most vibrant Kanguro Communications 2016 Home 404 Page About Kanguro Blog Cart Checkout Copywriting That Just Works Custom header Free Ebook How To Write Killer Content That Sells Download 10 Secrets To Writing Marketing Content That Sells Ebook Download 10 Secrets To Writing Marketing Content That Sells Home Homepage Great layout options Slider featured item What do our customers have to say Showcase gallery Feature Left Feature Right Full width

    Original URL path: http://kanguro.fi/blog/tag/finding-an-apartment-in-amsterdam/ (2016-05-01)
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  • Product Release | Kanguro Communications
    The Fastest Ways to Turn Your Innovation Into a Disaster By Kostas Papageorgiou on May 1 2012 in Innovation Innovation by definition is a product or service that is delivered successfully Kanguro Communications 2016 Home 404 Page About Kanguro Blog Cart Checkout Copywriting That Just Works Custom header Free Ebook How To Write Killer Content That Sells Download 10 Secrets To Writing Marketing Content That Sells Ebook Download 10 Secrets

    Original URL path: http://kanguro.fi/blog/tag/product-release/ (2016-05-01)
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  • 5 Methods to Prepare your High-Tech Product for Market Entry | Kanguro Communications
    being used and incorporated into other everyday products consumers are more likely to adopt when a standard has been established 2 Original Equipment Manufacturers Increased awareness more sales and expansion into new markets is what you can expect from sharing your technology with original equipment manufacturers OEMs Through licensing you keep full ownership and allow OEMs to use your technology Which in turn can expand your market potential 3 Pre Launch Information This can be a key decision for your company tell too much and your competition could copy you Yet you need to release enough information to arouse curiosity Your suppliers distribution network and the media are the ones you need to tell first before you launch Reach out to influential bloggers and opinion leaders with information on your technology Releasing an article or press release would be the traditional thing to do But in my opinion leaking rumors to the press and creating mystery around your product can be just as effective 4 Educate Your Market Want to do more than just send out press releases Stage seminars training workshops or an education program telling your customers about the potential of your technology and how revolutionary it is It s not the most common method to use because it requires more management and is focused more on the long term Typically small firms can find this to be more of a burden especially when funding needs securing and products need to get ready Nevertheless you increase awareness 5 Distribution Agreements Lastly establish distribution channels Your technology can be released into existing markets along with new ones While alliances with competitors can open up more channels for your technology and allow you to further develop it Get a Free Guide on How to Write Killer Content that Sells Distribution

    Original URL path: http://kanguro.fi/blog/5-ways-to-prepare-your-high-tech-product-for-market-entry/ (2016-05-01)
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  • Can Your Product Compete Like Manchester United? | Kanguro Communications
    of Beckham the Neville brothers Giggs and Scholes Manchester United offers their fans a chance to be part of an amazing experience in a fantastic stadium nicknamed the Theatre of Dreams and witness the greatest British manager take charge in the dugout 2 Are Your Advantages Sustainable Identify advantages others cannot easily replicable with your product For example it could be design the competence of your team branding engineering etc Then to establish whether your advantages are sustainable estimate how long it would take for others to catch up with you Knowledge and informational products such as books and research papers are hard to copy because the contents and value those products deliver are based on the knowledge and thoughts of the auhtor Along with patents they re protected to an extent from being copied by others With Manchester United the club has a philosophy of a never say die attitude Something that is not easy to copy for other football clubs This philosophy is much like a product being protected by a patent The advantage is the togetherness and skills of the team which are strengthened by the culture of the football club and the man management skills of Sir Alex Ferguson 3 Can It Defend Against Counter Attacks In response to the intoduction of your new product and its success Your competitors will respond with a counter attack They might cut prices or increase ad expenditure for their products Regardless of what your competitors do your product needs to withstand the offensives from others to remain competitive Man Utd has overcome many threats from rival teams Most notably the increased spending power of teams like Chelsea and neighbors Man City which has led to astronomical wages and transfer fees Despite this shift in purchasing power Manchester United still

    Original URL path: http://kanguro.fi/blog/product-compete-like-man-utd/ (2016-05-01)
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