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  • How to write press releases? | Kanguro Communications
    as soon as possible Alternatively if you don t want your press release to distract from an upcoming event or product launch you can use Embargo until 00 01 July 11th 2011 This means that it cannot be published before July 11th Afterwards you start writing what you want to say in your press release Headline Your headline just like any advertisement or article you write is the most important part of your press release Make sure it s interesting and appealing to attract your audience to read the full piece First paragraph Here is where you express the news Remember though to get straight to the point and tell the facts quickly This isn t a advertisement so avoid any sales talk and hype about your company Second paragraph Use this paragraph to back up your story with some supporting evidence For example you could include results from a recent study that s relevant to your story Your press release becomes more credible when you include details into your story Third paragraph Adding to the details above you can include a quote that s relevant to your press release The quote can come from anybody as long as you ve gotten permission to publish it This makes your press release more lively for your readers Final paragraph The final part of your press release should link your business to the news you ve written in the previous paragraphs Use three s centered on the page to indicate the end of your press release And follow it up with a Notes to the editor section that includes contact details a short profile of your company and photo opportunities Things to avoid Sales talk Remember your press release is about informing your target audience You shouldn t try to be selling

    Original URL path: http://kanguro.fi/blog/how-to-write-press-releases/ (2016-05-01)
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  • How to write a sales letter? | Kanguro Communications
    Now here is the part where you elaborate and demonstrate the points you made in the first paragraph Use statistics and studies to back up your claims Testimonials Include testimonials from your customers to present their experiences with the product and how they ve been using it This enlivens your letter and shows your prospects that others have taken the leap of faith and tried it out Call to action Your call to action depends on what you want to achieve with your sales letter Do you want people to place orders or make enquiries Then you have to tell your prospects what is the next step they need to take It could be to give you a call or to order by a specific date it s entirely up to you The Postscript PS There s a possibility your sales letter will only be glanced at and not read in full by your prospects Therefore it s vital you include a PS in your letter to repeat your offer or call to action Things you should avoid as a valued customer Using clichés such as the one above and we are delighted to inform you is how you end up in the junk mail category They re called clichés for a reason so try to come up with something more imaginative Long paragraphs Long paragraphs will put people off when they glance at your letter You want to make your sales letter easy to read so instead use short paragraphs Not giving a reason to buy When I started Kanguro in the summer I would get letters from various service providers One sales letter I received was from an accountant two pages long and it began with a history of the company Now if you re trying to sell

    Original URL path: http://kanguro.fi/blog/how-to-write-a-sales-letter/ (2016-05-01)
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  • Writing | Kanguro Communications
    things to avoid when writing promotional emails By Kostas Papageorgiou on November 17 2011 in Copywriting What is a promotional email Promotional emails are similar to sales letters How to write a brochure By Kostas Papageorgiou on November 1 2011 in Copywriting What is a brochure Brochures give potential customers and investors an overall Kanguro Communications 2016 Home 404 Page About Kanguro Blog Cart Checkout Copywriting That Just Works Custom

    Original URL path: http://kanguro.fi/blog/tag/writing/ (2016-05-01)
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  • Writing Copy | Kanguro Communications
    Communications 2016 Home 404 Page About Kanguro Blog Cart Checkout Copywriting That Just Works Custom header Free Ebook How To Write Killer Content That Sells Download 10 Secrets To Writing Marketing Content That Sells Ebook Download 10 Secrets To Writing Marketing Content That Sells Home Homepage Great layout options Slider featured item What do our customers have to say Showcase gallery Feature Left Feature Right Full width image sticky bottom

    Original URL path: http://kanguro.fi/blog/tag/writing-copy/ (2016-05-01)
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  • Headlines | Kanguro Communications
    Kanguro Solutions Undecided as to whether you have to hire a copywriter Maybe you Kanguro Communications 2016 Home 404 Page About Kanguro Blog Cart Checkout Copywriting That Just Works Custom header Free Ebook How To Write Killer Content That Sells Download 10 Secrets To Writing Marketing Content That Sells Ebook Download 10 Secrets To Writing Marketing Content That Sells Home Homepage Great layout options Slider featured item What do our

    Original URL path: http://kanguro.fi/blog/tag/headlines/ (2016-05-01)
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  • Business | Kanguro Communications
    in Copywriting Kanguro Solutions Undecided as to whether you have to hire a copywriter Maybe you Copywriting That Just Works To Drive More Revenue By Kostas Papageorgiou on September 8 2011 in Kanguro Solutions Have you got a great a product on your hands but Kanguro Communications 2016 Home 404 Page About Kanguro Blog Cart Checkout Copywriting That Just Works Custom header Free Ebook How To Write Killer Content That

    Original URL path: http://kanguro.fi/blog/tag/business/ (2016-05-01)
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  • Communication | Kanguro Communications
    for crafting the perfect headline By Kostas Papageorgiou on December 3 2011 in Copywriting In my past blog posts I ve talked about the importance of headlines 21 Reasons to Hire a Copywriter By Kostas Papageorgiou on October 5 2011 in Copywriting Kanguro Solutions Undecided as to whether you have to hire a copywriter Maybe you Kanguro Communications 2016 Home 404 Page About Kanguro Blog Cart Checkout Copywriting That Just

    Original URL path: http://kanguro.fi/blog/tag/communication/ (2016-05-01)
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  • How To Write A | Kanguro Communications
    Copywriting In my past blog posts I ve talked about the importance of headlines Kanguro Communications 2016 Home 404 Page About Kanguro Blog Cart Checkout Copywriting That Just Works Custom header Free Ebook How To Write Killer Content That Sells Download 10 Secrets To Writing Marketing Content That Sells Ebook Download 10 Secrets To Writing Marketing Content That Sells Home Homepage Great layout options Slider featured item What do our

    Original URL path: http://kanguro.fi/blog/tag/how-to-write-a/ (2016-05-01)
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