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  • Personal Branding | Kanguro Communications
    constant state Kanguro Communications 2016 Home 404 Page About Kanguro Blog Cart Checkout Copywriting That Just Works Custom header Free Ebook How To Write Killer Content That Sells Download 10 Secrets To Writing Marketing Content That Sells Ebook Download 10 Secrets To Writing Marketing Content That Sells Home Homepage Great layout options Slider featured item What do our customers have to say Showcase gallery Feature Left Feature Right Full width

    Original URL path: http://kanguro.fi/blog/tag/personal-branding/ (2016-05-01)
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  • What is copywriting? | Kanguro Communications
    Copywriter in Turku Finland Writing is just one part of a copywriters skill set Besides writing copywriters are also aware of psychological and advertising techniques to use for persuasion Our main objective is first to get the reader interested in what we have to say and we do this with attractive headlines Typically a benefit is presented in the headline to get readers excited Later on the body of the copy is composed of benefits the product delivers for the reader The underlying assumption I work with is why would anybody read what I have to say unless it has something of value to offer them In the end copywriters finish off with a call to action We don t leave the reader guessing what they should do next Copy can be a powerful weapon for marketing and advertising as it does the selling for you when your sales force isn t around Words can have a huge influential impact on who ever is reading your marketing materials You get to decide how you want the reader to feel with the copy and what emotions you want to stimulate What are the copywriter s responsibilities Today a copywriter has to be a combination of big picture thinker and a writer As creatives copywriters need to think up ideas that make their clients differentiate from their competitors The copy needs to be in written in converstational tone And explain the product or service in a simple and clarified way to the reader This means the focus is on you the reader and not on yourself In addition to that academic writing has no place in brochures emails or in any other medium where you need to promote and sell The copy has to be personal indicates required field Name Email Subject

    Original URL path: http://kanguro.fi/blog/what-is-copywriting/ (2016-05-01)
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  • What Does A Copywriter Do? | Kanguro Communications
    proper way Jack Of All Trades Although writing is a passion for copywriters the technology around us has changed our job description to include more than just writing What you should expect from a quality copywriter is not only an ability to write but also be familiar with WordPress some basic html coding and how to use Photoshop Even though our responsibility is still writing we still immerse ourselves in keeping up with the latest technologies Creating Engagement Although copywriters are selling with their writing the emergence of social media has enabled brands and businesses to talk to each other One of our responsibilities today is be interactive and keep the conversation going And as more customers migrate online they re now consuming content more than ever with blogs status updates or tweets The copywriter plays a pivotal role here in creating content that keeps the customer entertained Triggering Emotions People buy things based on emotion Fear leads us to buying home insurance and bicycle locks Stress makes us want to book that relaxing spa weekend Copywriters find out what emotions trigger the customer part with their hard earned cash With every project we put ourselves into the buyer s shoes to figure out what makes them tick Combining Ideas Into Original Content Consumers have become sharper in spotting hidden advertising messages and have come to find the hard sell distasteful This has shifted the advertising landscape for consumers to no longer tolerate the outbound marketing we have come to dislike The focus for the copywriter today is not in crafting clever headlines consumers have become smarter than that But to deliver content that s relevant to the life of the consumers Copywriters develop content that s relevant and original for the consumer to stay entertained You ve probably noticed

    Original URL path: http://kanguro.fi/blog/what-does-a-copywriter-do/ (2016-05-01)
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  • Five Books To Get You Started With Inbound Marketing | Kanguro Communications
    old fashioned book or Kindle So what books should you be reading to get started with inbound marketing Find out more over at Cuutio to check out my blog post 5 Must Read Books To Rocket Launch Your Inbound Marketing Photo tableatny via Flickr Get a Free Guide on How to Write Killer Content that Sells blogging cuutio inbound marketing seo Social media Next post Previous post Kanguro Communications 2016

    Original URL path: http://kanguro.fi/blog/five-books-to-get-you-started-with-inbound-marketing/ (2016-05-01)
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  • Most Popular Blogs To Turn You Into An Inbound Marketing Guru | Kanguro Communications
    marketing For the full post check out 8 Blogs To Turn You Into An Inbound Marketing Guru Photo credit Denim Dave via Flickr Get a Free Guide on How to Write Killer Content that Sells blogging cuutio Google inbound marketing most popular blogs seo Social media Next post Previous post Kanguro Communications 2016 Home 404 Page About Kanguro Blog Cart Checkout Copywriting That Just Works Custom header Free Ebook How

    Original URL path: http://kanguro.fi/blog/most-popular-blogs-to-turn-you-into-an-inbound-marketing-guru/ (2016-05-01)
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  • Protecting Your Blog From Becoming A Lame Duck | Kanguro Communications
    as some would believe Before entering the blogosphere ask yourself do you have the resources to keep it going long term and prevent it from becoming a lame duck It happens all the time A blog will be set up and a couple of posts will be published until it drifts into obscurity when updating it becomes a bit of a challenge For the full article check out how to protect your blog from becoming a lame duck photo by Phil Parker Get a Free Guide on How to Write Killer Content that Sells blogging inbound market lame duck online presence Social media http ibuspro com andreibuspro Right A blog requires so much time and effort and attention too Willingness and sustainability plays both important role in the blogosphere Your post surely will keep others thinking if blog is for them or not Next post Previous post Kanguro Communications 2016 Home 404 Page About Kanguro Blog Cart Checkout Copywriting That Just Works Custom header Free Ebook How To Write Killer Content That Sells Download 10 Secrets To Writing Marketing Content That Sells Ebook Download 10 Secrets To Writing Marketing Content That Sells Home Homepage Great layout options Slider featured item

    Original URL path: http://kanguro.fi/blog/lame-duck-blo/ (2016-05-01)
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  • Kostas Papageorgiou – Kanguro Communications
    Facebook s Nokia s Uphill Struggle By Kostas Papageorgiou on July 2 2012 in Entrepreneurship It s been a hectic time for Nokia recently Last month the company How to create an elevator pitch that gets people drooling over your idea By Kostas Papageorgiou on June 27 2012 in Innovation How many times have you heard a pitch that really got your Kanguro Communications 2016 Home 404 Page About Kanguro

    Original URL path: http://kanguro.fi/blog/author/kanguroinc/ (2016-05-01)
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  • Getting Started With Inbound Marketing In 20 Minutes | Kanguro Communications
    twitterverse Nevertheless you can accomplish a whole lot in just 20 minutes Read the full article photo credit sleepyjea nie via Flickr Get a Free Guide on How to Write Killer Content that Sells cuutio guest post how to inbound marketing online presence Social media Next post Previous post Kanguro Communications 2016 Home 404 Page About Kanguro Blog Cart Checkout Copywriting That Just Works Custom header Free Ebook How To

    Original URL path: http://kanguro.fi/blog/inbound-marketing-fast/ (2016-05-01)
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