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  • focused on how Nokia and Microsoft actually changed the world and then got artists around the world to reinterpret those milestones in playful ways We reimagined the two companies values and achievements to bring them out in new ways As for measurable goals Sorian says she was most pleased not simply from the positive reaction of Nokia staff but to see people put the book in a place of honor on their desks and not in the trash bin http conversations nokia com 2014 05 16 microsofts one big red book Companion 24hours Hotels Published three times a year in an A3 newspaper format Companion is produced by German publishers Freunde von Freunden for 25hours Hotels and features insights on the arts business fashion architecture music food and nightlife in Hamburg Vienna Frankfurt Vienna and Zürich the five cities 25hours Hotels are represented in The aim is to provide hotel guests with an entry point into the city explains Editor Kati Krause That entry point is the people the great creative enterprises they undertake and the recommendations they make Offering value beyond the standard service has always been part of 25hours Hotels approach and the magazine is an extension and example of that Like many of the partnerships 25hours Hotels set up in each city says Krause Companion connects them with creative scenes which in turn generates more partnership opportunities While the client might use ads to raise attention Krause points out that they don t engage the reader Companion creates value for brand s customers with an inventive format and original editorial thus binding them in a way that an ad never could Whether it s more cost effective depends on the publication s set up and on your business goals she says A brand publication doesn t usually replace say digital marketing But if your aim is to strengthen your company s brand and customer loyalty by giving people something they seek and cherish a custom publication is a very effective way of going about that http companion magazine com Farrow Ball Find It Paint It Love It Available as a clothbound hardback book or in magazine format Farrow Ball s Find It Paint It Love It offers customers interior styling tips in the shape of an editorialised upmarket guide a practical and ingenious extension to their extensive colour chart products Produced by an in house team it recognises an obvious client need that reaches beyond their remit as a brand As a premium paint and wallpaper producer we need to ensure that all of our marketing materials match the high quality of our products and what is at the heart of our company our customers says Sarah Cole Farrow Ball Marketing Director This book is an extension of our products adding to our customers luxury experience of Farrow Ball Although the book is subject to measurable objectives that can be tracked throughout the campaign Cole is also keen to emphasise the value of first hand feedback from

    Original URL path: http://www.printpower.fi/UK/Brand-Plus-Magazines--Brandzines (2016-05-02)
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  • reformed and flourishes again be it on a different scale as before Several initiatives are taken to adjust print media to the new reality of media consumption Below are some striking examples We all have the same experience with manuals we only start reading them when there s a problem Whether it s an electric appliance or a car people hardly read the often poorly designed instructions Dacia wanted to change this by asking 30 writers and artist to make their version of the car manual At the 10th year of sponsoring the book fair in Romania Dacia presented the results of the group of artists The driver manual has been completely transformed in a piece that includes science fiction romance and appropriate illustrations This alternative manual might be available in all show rooms This example proofs the point of how print can change it s presentation in order to get more attention for the content The same happened with the recent publication of the New Testament in a glossy magazine format Where many of us have read the Bible on lightweight paper presented in two columns and lacking titles and subtitles the Dutch have changed the format completely This version of the New Testament is illustrated with several pictures and features clear titles and paragraph headings The magazine also contains QR codes that in combination with an app show video or music The lay out is much easier to the eyes than the original version And above all a magazine is read in a very different way than a book All of this will have a positive impact on the readership of this special issue of this part of the Bible The Columbia Journalism Review featured an article titled Print is the new new media It refers to a

    Original URL path: http://www.printpower.fi/UK/Gain-interest-in-car-manual-and-Bible-with-reconceived-print (2016-05-02)
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  • the effectiveness of media mostly focusses on hard data soft metrics are hardly applied The marketing agency for magazines Magnetic in the UK recently commissioned the study Moments that matter This study is based upon a definition of happiness experiences of pleasure and purpose over time Most media deliver on pleasure or purpose For example TV radio and cinema are associated with pleasure whereas newspapers internet search and social media are purpose driven Magazines offer both pleasure and purpose as 68 per cent of all moments with magazine are defined as reward pleasure or information purpose Getting away from the screen is part of the experience of pleasure over 90 per cent of the print moments are identified as escape treat or highly valued weekly or monthly moment Magazines therefore offer advertisers an environment in which readers feel well and comfortable A setting that positively influences the receptiveness of advertising Read the entire study about how magazines influences our well being here Luxury advertising fits high end magazines Further proof for the unique position of magazines comes from a study done by Conde Nast in the USA This publisher wanted to understand the value of premium and luxury advertising campaigns in their high end titles As generally accepted magazines create inspiration but they also push readers to action In order to measure the quality impact of advertising campaigns in high end magazines the Q factor was developed This factor not only refers to the quality of the magazine for the reader the inspiration a magazine delivers to a reader but also to the prescription role of a magazine does it have authority and the intention to buy are there any actions linked to having seen an ad On the basis of this Q factor magazines score highest in terms of

    Original URL path: http://www.printpower.fi/UK/Magazines-demonstrate-prescription-role (2016-05-02)
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  • scent companies out there that provide a range of ready made smells that marketers can employ These range from the bizarre penguin poo anyone through the more conventional coffee and chocolate scents all the way to the downright rancid scents of rotting flesh and vomit Interestingly vile smells can be just as impactful as a marketing tool as the use of pleasant aromas according to Tim Schwier sales manager at German print company Follmann which specialises in scent printing Smells are directly connected to our limbic system explains Schwier The limbic system is the centre of our emotions and feelings so as soon as a smell reaches our nose the limbic system connects this specific smell with an event in our life As a result it s not just good smells that increase engagement awful smells can also have an impact on our buying decisions Schwier adds that pretty much any smell can be printed although the bulk of the company s scented work entails printing customised smells for FMCG groups such as P G Kempster undertakes similar jobs for FMCG clients in the UK although he occasionally gets to work on campaigns that are a little outside the ordinary His quirkiest project to date was a rub and smell insert in culture magazine Garage that he produced in conjunction with scent expert Odette Toilette a purveyor of olfactory adventures The insert which was called The Fifth Scent and won the Visual Impact award at the fragrance industry s Jasmine Awards last year featured scents that including the smell of a woman drowning and the smell of one million dollars The Fifth Scent is a great example of engaging readers by combining two different mediums visual and scent to get them to interact with the publication in a completely different way explains Toilette And of course it s the sort of project you can t do digitally With the Garage project you re paying more attention to the artwork and layout because everyone s got to lean in close to sample the scent Winning By A Nose Equally as quirky was the rub and smell cannabis campaign that the Crimestoppers Trust ran in the UK last year To coincide with Cannabis Cultivation Awareness Week the charity wanted to come up with a unique way of engaging and enlisting members of the public to help them identify illegal cannabis farms in the UK The problem was that many people don t know what cannabis smells like so Crimestoppers commissioned a Dutch design agency to create rub and smell cards infused with the scent of cannabis that were distributed to members of the public The idea for the card came from the Netherlands which is where the cards were designed and printed says Lucy Reid campaigns manager at Crimestoppers The Dutch government and police ran a campaign the year before to generate intelligence on the location of cannabis farms over there since while the production of cannabis is illegal smoking it is

    Original URL path: http://www.printpower.fi/UK/Scent-Marketing-can-increase-perception-of-a-brands-advertising-by-19 (2016-05-02)
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  • to our Newsletter Please provide your details below to receive regular newsletters and emails about the sustainability and attractiveness of print and paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Range Rover celebrates 45 years with paper Submitted by Ulbe Jelluma 07 12 2015 Celebrating the 45 years of Range Rover was illustrated by the spectacular crossing of a Range Rover over a paper bridge In China a Roman type arch bridge was made replacing the stones by sheets of paper The construction was made with a steep ramp to demonstrate the qualities of the Range Rover The middle section the

    Original URL path: http://www.printpower.fi/UK/Range-Rover-relates-45-years-with-paper (2016-05-02)
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  • 2015 Print is inevitable and has amazing chances even on today s digital media market Print and Paper are showing their power especially when it comes to innovations the impact for the readers and regarding sustainability That s the conclusion of this year s Future Summit Print taking place at 26th of November in Munich The event organized by Print Power Germany and Cluster Druck und Printmedien Bayern in cooperation with the marketing magazine Werben Verkaufen W V convinced with strong speakers Print has great chances in a digital future trend researcher Nils Müller founder and CEO of Trendone showed five mega trends in print in his opening keynote He mentioned printed electronics as well as paper used as a touch interactive medium How to fill a gap with print and satisfy sustainability was shown by Dominik Ochs and Lennart Arendt founder and publisher of the Übermorgen Magazin Both are excited about the opportunities that print offers to them Online goes more often print Jan Bockholt editor in chief Falkemedia presented the magazine Sweet Paul developed out of a blog addressing bloggers itself Oliver Andrès Marketing Director Kneipp Werke Würzburg and Volker Neumann Jäschke Operational Media JOM also showed the advantages of print media They used it on purpose to position Kneipp as an exclusive brand Britta Poetzsch Chairwoman ADC explained that there is no better way for storytelling than print because the images remain vividly in the mind of the readers Werner T Fuchs brain researcher Swiss medcine and author caught the auditorium with his speech about the impact on print during storytelling To him reading media on printed paper is still a vital part of daily life Sustainability and lifestyle meet each other in paper That was the topic of Stefanie Eichiner s speech Manager Environment Market Support

    Original URL path: http://www.printpower.fi/UK/Print-is-alive-and-has-a-bright-future (2016-05-02)
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  • Industry Federation Google HP Sky News UK and more the word most frequently mentioned was value People place value in things they can own As Richard Hale of Google remarked There is a growing desire to own creative beautiful things again Vinyl books independent magazine sales are all on the rise The industry itself is in a fairly robust place too No one can deny that volume print is struggling said Charles Jarrold CEO of BPIF But we still have 122 000 UK employees across 8 600 companies with a turnover of 13 5 billion We are the world s fifth largest producer of printed products only behind USA China Japan and Germany This doesn t look like a dying industry Print needs to get smarter more integrated and adapt to the changing media landscape And it seems to be doing that rather well with a plethora of innovation on display From Coca Cola using HP technology to produce over 1 000 different names on their bottles prompting consumers to dig around in shop fridges for a bottle with their name on then posting the obligatory Instagram picture admit it you did didn t you to Nivea s recent beach campaign in Brazil where magazines were released with a removable wristband containing an RFID chip that sets off an alarm on your phone if your child wanders outside a safe zone Pretty smart stuff Pernod Ricard also used HP technology this time to pull on the heartstrings For Father s Day they released special edition whiskey bottles Customers could buy the bottle go online and upload a personalised message to their Dads They then received free of charge a new label including the message to stick on the bottle Pernod Ricard also took a similar approach when working with Progressive and our client YPI Yachting Partners International on the launch issue of luxury super yacht and lifestyle magazine 360 As lead sponsor of the magazine they were able to use it to take advantage of a whole host of experiential packages during the Monaco Yacht Show where the magazine was launched Brands who get print and use it smartly really see the benefits Mark Davies managing director of Whistl formerly TNT Post pointed out that we need to utilise data to be truly effective But there s a problem He likened Big Data the buzzphrase of the moment to teenage sex Everyone is talking about it everyone thinks everyone else is doing it so everyone says they are but actually not many people are doing it Those that do leverage data effectively however can yield some stunning results Direct mail DM is the second biggest media channel driver to purchase 31 second only to TV and highly targeted demographic mailings are hugely successful The charity sector in particular is coming back to DM Spend is up 50m in 2014 compared to 2005 figures Davies referred to the zero moment of truth where a consumer recognises a need that first drives

    Original URL path: http://www.printpower.fi/UK/Power-of-Print-Seminar-2015 (2016-05-02)
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  • He is also the President and CEO of Magazine Consulting Research a company that specialise in new magazine launches repositioning of established magazines and packaging publications for better sales and presentations Leading Into The Light Increasingly he s finding that the mood of seemingly terminal pessimism that engulfed much of print publishing five years ago has lifted and is in fact turning into a cautious optimism It s the same in Europe as in the US he says In 2008 publishers were terrified The economy had boomed and busted and new technology was bursting onto the scene so we froze the only light we saw at the end of the tunnel was the train coming Dr Husni points to the trend for publishers to invest heavily in tablet formats hoping that the iPad would be their salvation Yet he points out that digital is still counts for less than 10 of the magazine business and makes specific reference to the recent trend for digital companies who need to invest in something they know is profitable to actually go back to print with brands such as Net a Porter Air BnB Sneaker News and Allrecipes com launching print magazines Now the prophets of doom and gloom have all replaced the word dead with declining he says And I give it five more years for them to apologise and admit that the power of print is still strong Dr Husni argues that digital media is simply doing what other media has done adding to other platforms rather than replacing them And if the industry can understand that they can also see the way forward When TV came out they said radio would die And when the VCR came out people said everyone would stop going to the cinema But they re completely different experiences And that s the key a magazine is much more than content it s about the i experience i And that s what our industry needs to focus on The X Factor For Dr Husni another central quality of great magazines is the same factor that kept him coming back as a childhood comic enthusiast The number one asset is the addictive factor he says He argues that the best editors and publishers understand the importance of experience making and that experience has to become addictive to the point where you seek out the next issue He also points to collectability as a key strength of any magazine arguing that humans are creatures of habit For Husni these are just some of the ways advertisers can be attracted to magazines will continue to buy into it benefit from it and in actual fact positively enhance it Have you ever heard anybody say The minute I get my favourite magazine I tear off all the ad pages he asks Yet if I watch television I watch it on delay so I can fast forward through the ads That s not the case with magazines advertising is part of the

    Original URL path: http://www.printpower.fi/UK/A-magazine-is-much-more-than-content--its-about-the-experience (2016-05-02)
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