archive-fi.com » FI » P » PRINTPOWER.FI

Total: 421

Choose link from "Titles, links and description words view":

Or switch to "Titles and links view".

  • Media Association Today engagement with newspapers is in print desktop mobile tablet newspaper app or even e paper The results of the RAM INMA Trust Value survey among 14 416 readers of newsbrands in eight European countries were presented at the INMA European News Media Conference in Budapest Below are some key outcomes 1 Consumers read newsbrand via different channels print 86 desktop 62 mobile 36 tablet 32 newspaper app 26 e paper 25 Facebook 12 Twitter 6 2 The survey also points at the fact that changes are slow Asking the readers of the above platforms the majority in each category says that they haven t changed their reading habits indicating that the time with each channels remains about the same 3 Slightly more than a third 36 of European consumers are willing to pay for online edition Regionally that breaks down to 42 in the Nordic countries 22 in the U K and Ireland and 18 in the rest of Europe 4 People see advertising as an integral part of the printed product and they don t feel that it s intrusive They consider ads as pieces of information in the print product The importance of advertising to drive purchase decisions was clear in the RAM INMA survey Some 27 of respondents said they acted on entertainment and event advertising 23 for groceries and 13 for travel It is also noticeable that print ads drive recall attention and action Attention 28 say the advertising in their newspaper often gets their attention List Item Replace Text Informative 29 say newspaper advertising gives them important information Action 23 say newspaper advertising helps them make purchase decisions 5 Readers perceive engaging with print newspapers as a quality way to spend time The medium is trusted gives people something to talk about

    Original URL path: http://www.printpower.fi/UK/76-percent-of-readers-trust-newspaper-content (2016-05-02)
    Open archived version from archive



  • Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Brits spend 1 hour and 20 min reading Sunday newspaper Submitted by Ulbe Jelluma 15 11 2015 The latest results from the IPA Touchpoints 6 survey show the importance of the Sunday newspaper in the UK Readers spend an hour and twenty minutes reading the Sunday edition The IPA survey shows more interesting and indeed eye opening facts about newspaper readership In the UK readers are devoting well over an hour reading their print newspaper with men spending even more time 74 minutes vs 70 minutes for women These results are yet another sign of the continuous popularity of newspapers Even in the country that is in Europe the most advanced when it comes to the use and the time spend on digital media Sunday newspapers hold the attention of readers for even longer even during the week People are reading the Sunday newspaper during the week and they will spend another 49 minutes Print newspapers have evolved to strong newsbrands not only the printed version engages readers for a more than an hour reading the titles on other devices also represents a considerable time For example the time spend on reading newspapers on a tablet has increased from 45 minutes to 51 minutes a day 49 minutes on desktop and 46 minutes on mobile all data for adults Young people 18 34 years have a different usage pattern as they spend 45 minutes reading the print version 52 on a desktop and 46 minutes on a mobile device To put these data into perspective we ve looked at the data from Germany also a country with a high popolarity of newspapers As the set

    Original URL path: http://www.printpower.fi/UK/Brits-spend-1-hour-and-20-min-reading-Sunday-newspaper (2016-05-02)
    Open archived version from archive


  • Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Printed Brand Is Legacy Tradition That Gives The Brand Strength Submitted by Shareena Patel 13 11 2015 Magazine publishers are finding new ways to engage with the audience through online mobile and video We are increasingly seeing legacy magazine companies selling media solutions incorporating print and digital and promoting native advertising But the printed brand is the legacy and tradition that gives the brand its strength You can read all the fashion blogs you want but when Vogue says something about fashion it really means something What the magazines have are brands and content that are trusted by the consumer which leads to high levels of engagement We have lots of evidence showing that readers who consume publication across several platforms are more engaged and react to more positively to ads So we are seeing more digital sites launching print titles The online fashion retailer Net a Porter has launched a glossy newsstand title Porter which rivals the likes of Vogue Porter has shop able content so if you scan any piece of clothing or ad in the magazine with your mobile phone you can either buy it directly from Net a Porter or the app will advise you on how you can buy it In the US women s publisher Meredith launched a print title

    Original URL path: http://www.printpower.fi/UK/The-Printed-Brand-Is-The-Legacy--Tradition-That-Gives-The-Brand-Strength (2016-05-02)
    Open archived version from archive


  • the world s top experts in content marketing reveal strategies and secrets of their phenomenally successful campaigns The Summit will see over 350 senior personnel from brands content agencies and media planning agencies gather to discuss strategies and secrets of their phenomenally successful campaigns providing delegates with a day of education and inspiration to drive the industry forward WHEN Thursday 3rd December 8 30 am 5pm WHY ATTEND The CMA International Content Marketing Summit is a unique event It draws together professionals in the marketing advertising digital and publishing industries to discuss vital developments in the content marketing industry With a wide range of speakers spanning a huge area of expertise you will be able to listen to some of the industry s leading thinkers and biggest success stories gaining knowledge and insight into how content marketing is currently shaping the thoughts and opinions of millions of consumers worldwide and how it will develop to influence millions to come Using results experience research and cold hard facts our speakers will explain how to make content marketing work for you using the very latest technology and ways of thinking to breathe new life into your brands and reach the customer you never thought you could reach Add in the networking opportunities chances to participate in the discussions plus a great lunch and you have one of the media industry s best events of the year WHO SHOULD ATTEND The International Content Summit Marketing attracts senior representatives of the world s leading brands as well as content marketing agencies ad agencies and suppliers all keen to learn about the power and potential of content marketing Brands that attended the 2014 Summit included WHAT WILL YOU GET OUT OF THE SUMMIT As the leading conference for the international content marketing industry this award

    Original URL path: http://www.printpower.fi/UK/The-CMA-International-Content-Marketing-Summit-2015 (2016-05-02)
    Open archived version from archive


  • block this advertisement A major newspaper and magazine group in The Netherlands and Belgium De Persgroep recently placed this ad in a trade magazine to promote its advertising space It is a great example of the opportunity that lies ahead of print media With reduced reach of online advertising brand owners and their media agencies will look into other media to compensate for exposure and effectiveness Printed newspapers and magazines offer an alternative Newspapers in most countries have a high reach among large groups of readers and magazines can be used to reach more selective audiences By Q2 2015 198 mio internet users 6 of the global internet population uses adblocking software The blocked advertisements represent an advertising value of 21 billion or 14 of global ad spend PageFair and Adobe study 2015 In Europe the use of adblocking software differs per country Germany and Sweden have the highest level of penetration with one out of four active internet users having installed adblocking software UK 20 Spain 16 The Netherlands 14 Italy 12 and France 10 follow in the list The use of adblocking software has different reasons internet users might feel the ads to be too intrusive as they are based upon personal data the sheer number of ads interfering with content and the lack of control are probably the most important One could also say the online ads lack engagement a critical factor in being convincing Print magazines have proven via various studies scoring high on engagement Magazines are not forcing readers to read the ads more even readers confirm that advertisements in magazines are part of the magazine content and often add value to the magazine The reading context is also very different Online often equals fast and superficial whereas print equals availability of time and depth

    Original URL path: http://www.printpower.fi/UK/Believe-in-print-and-adblocking (2016-05-02)
    Open archived version from archive


  • Knowledge about the functioning and effectiveness of print advertising keeps increasing Recently the US Association of Magazine Publishers MPA conducted a similar study as what Print Power in co operation with BrandScience did three years ago It commissioned Millward Brown to analyse 100 advertising effectiveness studies in the US all of them originally conducted by Millward Brown The first conclusion is that advertising works Regardless of the media channel any combination of channels results in increased effectiveness Which very much confirms the findings BrandScience made in its similar meta analysis three years ago This also implies that multi media campaigns or cross channel campaigns or integrated campaigns should be the intention of brand owners Millward Brown s meta analysis looks at the 4 phases in advertising effects brand awareness familarity message association brand favourability and purchase intent The 100 advertising effectiveness campaigns represent four different categories Automotive Consumer Packaged Goods CPG Entertainment and Financial Services and represents more than 250 000 respondents The results are defined by six key measures awareness aided and non aided comprehension recall correct association of baseline and brand and brand favourability and purchase intent The conclusions as mentioned by MPA are very convincing for the use of newspaper and magazine advertising in the media mix Print advertising led to the greatest increases in the metrics closest to purchasing behavior brand favorability and purchase intent Print ad exposures generated lifts that were 7 points higher than those for Online and 3 points higher than those for TV 1 When advertisers used Print in combination with other platforms they were most successful in raising outcome metrics In most cases a Print Online TV combination had more powerful effects than lesser combinations Among the two medium combinations the Print TV combination was especially effective across the six outcome

    Original URL path: http://www.printpower.fi/UK/Analysis-of-100-ad-studies-print-media-amplify-effectiveness (2016-05-02)
    Open archived version from archive


  • Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot The 70 20 10 model for innovation in the media mix Submitted by Ulbe Jelluma 19 10 2015 In today s fast changing media mix brand owners and agencies need to constantly innovate to achieve the most effective combination of channels A number of years ago the Coca Cola Company developed the 70 20 10 investment principle for creative content Google uses the same approach for allocating workforce In it s quest to double the size of its business by 2020 Coca Cola would allocate its budget on the following basis 70 would support low risk bread and butter content 20 would be used to innovate based upon what has worked in the past 10 would fund high risk content involving brand new ideas Now the research company Millward Brown suggest to apply the same principle to the allocation of media This implies that the 70 share will include media such as magazine and newspaper advertising TV outdoor customer magazines and radio And depending on the category it can also include sponsorship word of mouth door drops or catalogues The second part the 20 refers to those media were innovations can work Often it includes media that are well known and used already For example it might include adding Augmented Reality to existing catalogues very much what IKEA did a number of years ago It could also involve increasing the budget for magazine advertising when that has proven to be a highly effective medium in the mix Many of the creative examples e g Aldi customer magazine we show on our website fall into this category The last part the 10 share of the budget is the area of experimentation This is the category of completely

    Original URL path: http://www.printpower.fi/UK/The-70|20|10-model-for-innovation-in-the-media-mix (2016-05-02)
    Open archived version from archive


  • password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot French door drop research 8 out of 10 readers visit shop Submitted by Ulbe Jelluma 19 10 2015 Door drops are known for their direct effect on shopping behaviour We ve presented various results of its effectiveness in other new posts Especially from The Netherlands and Belgium More results are now available via a European wide survey from ELMA and from France The European Letterbox Marketing Association ELMA asked consumers in Europe about their preferred medium The Dutch who receive on average 36 door drop items per week do appreciate door drops most 80 Other countries such as France Austria and Germany have scores between 68 and 75 appreciation This appreciation can also been seen in the share of the total ad budget Brands in Norway spend 7 of their budget on door drops Whereas the two other Scandinavian countries follow with 5 1 Other countries such as Austria The Netherlands and Belgium spend from 3 5 4 8 of their budget on door drops The effectiveness of door drops is again demonstrated by the research done by Adrexo in France This is the second year this combination of focus groups and quantitive survey is commissioned Results prove the effectiveness of door drops whether directly from the printed door drop or via the web In total 81 of the readers of the door drops go visit a shop after they have read the door drop And 32 go to a shop which they do not frequently visit A third of the readers vist the site of the shop online after having read the door drop brochures The interest in visiting a shop stems from the reading behaviour and the appreciation of the door drops

    Original URL path: http://www.printpower.fi/UK/French-door-drop-research-8-out-of-10-readers-visit-shop (2016-05-02)
    Open archived version from archive