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  • will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot SABMiller magazine ad can only be read with smartphone Submitted by Ulbe Jelluma 16 10 2015 A recent advertisement of SABMiller in Peru shows the integration of print and an iPhone With the high penetration of smartphones in many countries this combination can be effective and offers lots of creative opportunities We ve seen similar examples of the combination of a smartphone and a magazine ad Lexus used Near Field Communication NFC in combination with a smartphone to show the functionality of a their new display In a different advertisement they used exactly the same idea as SABMiller holding an iPad underneath the advertisement that brings the ad to life The SABMiller ad featured in a magazine is almost entirely black with some gold coloured print However there is a second layer to the ad that becomes visible once the torch of a smartphone lights the ad from underneath With the light of the torch the black page turns into a beautiful ad with a gold coloured bottle and copy This ad ticks a couple of boxes First of all it demonstrates the creativity of print advertising Secondly it shows that the integration of print and a

    Original URL path: http://www.printpower.fi/UK/SABMiller-magazine-ad-can-only-be-read-with-smartphone (2016-05-02)
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  • Uutiset
    newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Reset all Select Your Language By selecting your language choices you can view content on all the Two Sides websites Channels Magazines Newspapers Direct mail Customer magazines Door drops Catalogues Magalogues Sales collateral Commercial Print Results Advertising effectiveness ROI Brand Image awareness Buying intention Consumer engagement Lead generation Part of a multi channel campaign Sales increase Sensory Stimulation Industry Automotive Charity Government Retail Clothing and accessories Durables Distribution Entertainment Financial FMCG Health care Industry Media Telecommunications Services News All News items are listed below but if you wish to refine your search please tick the boxes on the side panel more than one is possible First select your search criteria from the panel on the left and then tick your search option below Option 1 Select the search criteria you need and get news that contain any of your search criteria Option 2 Select the search criteria you need and get news that contain only the combination of search criteria selected Option 3 Enter your search words here and find relevant news Hae Mag advertising effect guaranteed Impact up to 18 59 ROI Grillaus vaatii kunnon lehteä Neutrogena uses sensory marketing on cover of a magazine Almost everything about effectiveness of print media The

    Original URL path: http://www.printpower.fi/Uutiset?page=6 (2016-05-02)
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  • with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Is it a book or a train ticket or both Submitted by Ulbe Jelluma 12 10 2015 Reading and travelling are closely associated When using the Underground in London everybody notices the number of people hiding behind the tabloids although today they can t really hide behind their smartphones Metro the free newspaper has based it s business on the 20 minutes an average commuter spends on travelling to his work In Germany and The Netherlands the national railways Deutsche Bahn and NS are very involved with the promotion of reading books They sponsor book awards and travellers can obtain certain discounts related to books In Brazil the idea of reading while travelling has been taken one step further The largest

    Original URL path: http://www.printpower.fi/UK/Is-it-a-book-or-a-trade-ticket-or-both (2016-05-02)
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  • again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Print to help finding disappeared people Submitted by Ulbe Jelluma 02 10 2015 In Brazil 200 000 people disappear each year leaving parents and families unknown about their fate Posters are still one of the most effective ways to find the missing people The Brazilian NGO Mães da Sé has partnered with HP to start a project called Print to Help Imprima para Ajudar This programme is based upon the combination of the network of people and the network of special equipped printers People that are willing to help to find disappeared children and adolescents and have this HP printer form a network These networks can be selected by areas which allows selective use of the network of people and

    Original URL path: http://www.printpower.fi/UK/Print-to-help-finding-disappeared-people (2016-05-02)
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  • the impact of the current VW Group problems on their advertising spend The impact of this crisis might be felt on short term but maybe compensated by increased expenditures from competitors The recent figures from ZenithOptimedia show an increase of total expenditures in Western Europe of 3 per cent in 2015 for 2016 and 2017 these figures are respectively 2 7 and 1 3 per cent However total expenditures are far from the highest point in the year 2000 and 2007 Recovery goes with small steps Internet spend continues to increase with double digits this year and all other media except for newspapers and magazines show growth in expenditures The decrease in expenditures in newspapers and magazines continues albeit slower than prior years with about 5 per cent It will be interesting to see what the effect will be of the use of adblocking software What will be the impact on internet spend will advertisers re allocate budgets to other channels that offer full visibility of their advertisements The strength of newspapers and magazines has always been and still is the integration in content Readers believe advertising is a normal and interesting part of the content of magazines and newspapers They appreciate the advertising Which is completely contrary to their evaluation of internet advertising PWC Global Entertainment and Media outlook is also positive about media and advertising in the next 5 years They state that consumers see no significant divide between digital and traditional media such as newspapers and magazines They want more flexibility freedom and convenience in when and how they consume preferred content PWC stated that the total worldwide growth of entertainment and media industry will rise to a compound growth rate of 5 1 per cent over the next five years to a total of 2 23tm

    Original URL path: http://www.printpower.fi/UK/Various-sources-advertising-outlook-positive (2016-05-02)
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  • to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Newspaper ad with content of 175 page book Submitted by Ulbe Jelluma 01 10 2015 Paul Coelho s famous novel The Alchemist was made available in Metro newspaper a couple of days ago Probably you were unable to read it in your commuting time and certainly without a magnifying glass The novel is one of the most popular novels from Paul Coelho On his initiative the novel was published in the newspaper and also on billboards The reason for this free distribution was the fact that the novel had appeared for seven consecutive years in the New York Times bestseller list

    Original URL path: http://www.printpower.fi/UK/Newspaper-ad-with-content-of-175-page-book (2016-05-02)
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  • of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot First in car magazine introduced by Uber Submitted by Ulbe Jelluma 12 09 2015 We are all familiar with the in flight magazines Beautifully produced magazines with information about destinations interesting interviews and plenty of products on offer Instead of checking your phone or gazing outside you can now also benefit from probably the first in car magazine created by Uber Arriving now is the title of the new Uber magazine It is launched during the Fashion Week in New York city and features one of the most influential fashionsitas Olivia Palmero on the cover This is an interesting move of Uber Earlier this year they announced the publication of their driver

    Original URL path: http://www.printpower.fi/UK/First-in-car-magazine-introduced-by-Uber (2016-05-02)
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  • attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot How a magazine can fight Alzheimer Submitted by Ulbe Jelluma 11 09 2015 Magazines are an effective medium to convey information The fact that readers can take in the articles and pictures at their pace makes it also an excellent channel for people that don t read very fast An ideal medium for people suffering from Alzheimer A number of different organisations in Barcelona developed the idea that a magazine about football from the last 70 years might help people with Alzheimer As football has most men s interest it is a subject that will easily lead to conversations For this group the content of the magazine consisted of describing the

    Original URL path: http://www.printpower.fi/UK/How-a-magazine-can-fight-Alzheimer (2016-05-02)
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