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  • about the sustainability and attractiveness of print and paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot What happens when a German book critic reviews the IKEA catalogue Submitted by Ulbe Jelluma 11 09 2015 It might not be so easy to gain awareness for familiar products or brands Developing viral activities spectacular videos breathtaking photography in spreads in magazines IKEA is building up a track record for it s annual catalogue Some years ago it copied an Apple product introduction style video for its catalogue This year they hired the best known German literary critic Hellmuth Karasek It is a scandal that the most widely distributed book in the world with an astouding circulation of 220 million copies never has been properly reviewed This is the first sentence of this hilarious video Hellmuth Karasek 81 a serious man in his study talking slowly in a very articulated way is doing the first ever review of the IKEA catalogue He continuous with saying that most of the content could be considered junk or that the catalogue could be seen as a furnished novel His final judgement is hard the IKEA catalogue misses everything to make it a novel But should you read

    Original URL path: http://www.printpower.fi/UK/What-happens-when-a-German-book-critic-reviews-the-IKEA-catalogue (2016-05-02)
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  • sustainability and attractiveness of print and paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Printed newspaper makes you stumble across surprising articles Submitted by Tandy Wakeford 11 09 2015 Why reading newspapers the old way is missed Editor of the UK based Management Today Matthew Gwyther rarely has the opportunity to read physical newspapers any more However finding himself with back to back flights recently led him to indulgently treat himself at the news stand He amazed himself by how much content he misses when reading news online Equally email or searches link you directly to the headline missing out on

    Original URL path: http://www.printpower.fi/UK/Newspaper-Nostalgia (2016-05-02)
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  • your password Log In failed please check your details and try again Cancel Reset Email Sent Unohtuiko salasana Muista salasana Kirjaudu Subscribe to our Newsletter Please provide your details below to receive regular newsletters and emails about the sustainability and attractiveness of print and paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Innovative cascade advertisement by Metro Submitted by Tandy Wakeford 11 09 2015 Metro cleverly illustrate Tom Hardy s lead roles as both Reggie and Ronnie Kray for the film release of Legend Separate pages of the ad represent each brother Six pages of cut out consecutive ads increasing in

    Original URL path: http://www.printpower.fi/UK/Innovative-cascade-advertisement-by-Metro (2016-05-02)
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  • research agency has been commissioned to conduct both qualitative and quantitative research among 3 000 nationally representative consumers The objective of the research was to understand the characteristics of mail that consumers found valuable A key part of this exercise was to find out if and how the mail that consumers valued also drove value for the organisation that sent it in other words the notion of reciprocity or value exchange Six sectors where looked at where mail is a key part of the media mix financial services utilities and telecoms public sector charity travel and tourism and retail It has been discovered that mail items valued by consumers could come from any sector and be of any type from a statement or bill to a catalogue brochure or magazine When respondents were asked to describe up to three items of mail they saw as useful and or interesting they chose mail from 102 brands from the six sectors Retail tops the list perhaps because of catalogues coupons and special offers but the table also confirms what we found in our qualitative research Mail from any category or brand could be defined as useful and or interesting The most important factor determining the value is familarity When the mail is relevant for the consumer arrives at the right moment and with the right message the consumer will appreciate it When analysed what made a direct mail piece valuable for a consumer the study identified three characteristics 1 it contains substantive information keeps the consumer up to date provides new information or explains what to do 2 it makes the recipient consider or reconsider current perceptions of the product or brand for example inspiration for using or buying a certain product or brand 3 the mail piece creates real feelings like

    Original URL path: http://www.printpower.fi/UK/Royal-Mail-study-feelings-with-mail-drive-action (2016-05-02)
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  • Uutiset
    to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Reset all Select Your Language By selecting your language choices you can view content on all the Two Sides websites Channels Magazines Newspapers Direct mail Customer magazines Door drops Catalogues Magalogues Sales collateral Commercial Print Results Advertising effectiveness ROI Brand Image awareness Buying intention Consumer engagement Lead generation Part of a multi channel campaign Sales increase Sensory Stimulation Industry Automotive Charity Government Retail Clothing and accessories Durables Distribution Entertainment Financial FMCG Health care Industry Media Telecommunications Services News All News items are listed below but if you wish to refine your search please tick the boxes on the side panel more than one is possible First select your search criteria from the panel on the left and then tick your search option below Option 1 Select the search criteria you need and get news that contain any of your search criteria Option 2 Select the search criteria you need and get news that contain only the combination of search criteria selected Option 3 Enter your search words here and find relevant news Hae On your way to Sao Paulo with your personal in flight mag Adult Colouring Books The Digital Detox Juan Señor Print is Gateway To Getting People To Interact

    Original URL path: http://www.printpower.fi/Uutiset?page=7 (2016-05-02)
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  • Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Very created 4 795 new customers with stylish personalised direct mail Submitted by Gavin Berkerey 24 11 2015 Brand Name Very Tausta The mum and baby marketplace is hugely competitive with many big name players Online store Very co uk wanted to be part of this but had low recognition They wanted to open a new market for Very co uk through an integrated range of touch points Keissi They targeted the highly prized mum and baby credit customers bringing together style and motherhood via an online fashion show with a twist To appeal to the right audience they harnessed the power of data and creative to reach websites like Mumsnet Babycentre and Bounty First they teased with news about an imminent fashion show they wouldn t want to miss To get front row seats and exclusive backstage footage before the big day mums had to give their email addresses They cranked up the excitement and buzz as showtime crept closer The microsite featured a teaser movie the full fashion show at launch a competition and the chance to buy featured products hey gave the campaign a fun fashion attitude name Work It Baby The catwalk fashion show theme allowed Very co uk to feature backstage antics of the producer and stylist while showcasing a wealth of products for mums mumsto be babies and toddlers Direct Marketing was also integral to the

    Original URL path: http://www.printpower.fi/UK/Very-use-Direct-Mail (2016-05-02)
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  • in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Fostering Solutions raises web traffic by 250 thanks to Classic doordrop Submitted by Helen Hall 20 11 2015 Brand Name Fostering Solutions Tausta Independent foster care agency was using intelligent doordrop for the first time to raise awareness of its brand and the need for more foster carers especially those that could look after siblings Keissi We created a mosaic profile based on previous enquiries to the organisation which was then overlaid with households with 2 bedrooms located within a 20 mile radius of central Glasgow A trial volume of 100 000 items were distributed supplemented by an information day

    Original URL path: http://www.printpower.fi/UK/Fostering-Solutions-raises-web-traffic-by-250-thanks-to-Classic-doordrop (2016-05-02)
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  • about the sustainability and attractiveness of print and paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Royal British Legion intelligent doordrop speaks volumes with a moment s silence Submitted by Helen Hall 17 11 2015 Tausta Remembrance Day is mature as a campaign so the Royal British Legion have to work creatively to recruit new supporters particularly among younger age groups The 11 11 11 11 campaign was designed to reflect on past and modern day conflicts to resonate with a broad spectrum of consumers Keissi An intelligent doordrop model was developed that overlaid existing supporter data to pinpoint the best performing postcodes by penetration and donation level The stunning creative featuring arresting imagery and interviews with injured servicemen brought the campaign to life and included a card poppy on which recipients could write messages of support and add it to a giant 11 11 11 11 Field of Remembrance display at Royal Wootton Bassett Results This momentous and highly targeted campaign recruited more than 28 700 new supporters generating income totalling 2 5 million Post campaign analysis revealed that a high proportion of new supporters were in their 50s or younger answering one of the Royal British Legion s key

    Original URL path: http://www.printpower.fi/UK/Royal-British-Legion-intelligent-doordrop-speaks-volumes-with-a-moments-silence (2016-05-02)
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