archive-fi.com » FI » P » PRINTPOWER.FI

Total: 421

Choose link from "Titles, links and description words view":

Or switch to "Titles and links view".

  • want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Orange use specialised creative DM to target parents Submitted by Gavin Berkerey 15 11 2015 Brand Name Orange Tausta Research shows that by the age of 15 nearly all children 97 own a mobile phone and the vast majority 70 are bought by their parents Therefore influencing the buying decisions of these parents is key to gaining market share Ready Deal was launched as an effective way of targeting existing Orange customers and convincing them that Orange was the brand of choice when it came to getting a new phone for their kids Orange wanted to sell the benefits of pre packed phone deals to parents of young children who may now have phones of their own Keissi Orange targeted customers with young children during the back to school period offering a pre packaged phone deal The strategy was to identify and target parents of 8 to 16 year olds within the customer base and convince them to get an Orange PAYG plan for their kids In order to do this they had to directly address a problem they face controlling their child s mobile phone spending and present Ready Deal as the solution Using powerful data profiling techniques including CACI tools to identify parents within the audience They targeted them with very specialised Direct Marketing during the back to school period when parents are being pestered by their children for new mobile phones and top ups and pressure

    Original URL path: http://www.printpower.fi/UK/Orange-use--specialised-Direct-Marketing (2016-05-02)
    Open archived version from archive


  • and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot The IKEA Catalogue Helps Drive Footfall Submitted by Helen Hall 13 11 2015 Brand Name IKEA Tausta The IKEA catalogue is an integral part of the Swedish furniture and home furnishing retailer s marketing strategy As an inspiring showcase of the breadth of its offerings that consumers can refer to year round the catalogue helps drive footfall in the UK and Ireland In partnership with Whistl for over 20 years IKEA has used doordrop media to raise brand awareness and engagement Keissi Whistls planning team works with the client s customer data to pinpoint the most valuable households within each store s catchment both current high spending customers and areas

    Original URL path: http://www.printpower.fi/UK/The-IKEA-Catalogue-Helps-Drive-Footfall (2016-05-02)
    Open archived version from archive


  • Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Door Drops helping drive sales for Focus DIY Submitted by Gavin Berkerey 13 11 2015 Brand Name Focus DIY Tausta Easter is a key period for every DIY chain better weather and longer days start people thinking about getting their gardens ready for summer Focus DIY is a smaller more local option than chains like B Q or Homebase but with a good reputation for plants and flowers They wanted to promote the fact they were their local friendly choice and ind an innovative standout way to associate Focus with plants Keissi They used their existing customer data to create a postcode sector model to target the best prospective postcodes for a door drop The door drop creative theme was Keep Britain Beautiful and the execution was in its own way beautiful Focus DIY sourced wildflower seed paper that could actually be planted to grow seeds so the medium became the message Using a flowery font and muted colours to create a distinctive look and feel The copy created intrigue to draw the reader in by telling them to tear this leaflet up and that it wasn t worth the paper it was printed on A QR code was used that drove readers to a specially created microsite to get key offers and more information It also had time lapsed film on it showing that the seed paper really did work Finally they used the customers IP

    Original URL path: http://www.printpower.fi/UK/Door-Drops-helping-drive-sales-for-Focus-DIY (2016-05-02)
    Open archived version from archive


  • for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Early Learning Centre ELC using Direct Mail to drive sales Submitted by Gavin Berkerey 13 11 2015 Brand Name Early Learning Centre Tausta ELC realised that parents don t always come to them for all their present needs as they are seen as educational and maybe not as fun They needed to persuade parents to buy presents especially birthday presents from ELC and encourage both parent and child to engage with the brand for longer They also needed to make sure each piece demonstrated ELC s brand commitment to learning and creativity Keissi Research told ELC that only 10 of parents were buying their children s birthday presents from them So they created the Big Birthday Club a club to engage with parents and children around the child s birthday They mailed a pack just before a child s birthday with a theme which had to appeal to a wide age range Five years may not feel like a long time to an adult but the difference between one year olds and six year olds is colossal The DM was fully integrated with ELC s website so children could go and play an online game download masks and pictures to colour in and get party ideas More importantly they could buy toys and games The creative idea was to rewrite Jack and the Beanstalk making the story all about the birthday child They created mailings and online activities based on the classic Jack and the Beanstalk with a personalised twist The DM piece had a book which opened into a height chart so they could watch their child

    Original URL path: http://www.printpower.fi/UK/ELC-using-Direct-Mail-to-drive-sales (2016-05-02)
    Open archived version from archive


  • of print and paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Acxiom uses a sweet sampling doordrop Submitted by Helen Hall 12 11 2015 Tausta Marketing technology and services provider Acxiom was looking to deploy an online consumer survey with the objective of expanding its database and wanted to be sure of reaching its completion targets Keissi We created an audience profile based on a combination of in house data geo demographic tools and broadband penetration to ensure an optimum campaign distribution Our unique two stage in home sampling format incentivised consumers to participate with a bag of Thornton s chocolates

    Original URL path: http://www.printpower.fi/UK/Acxiom-uses-a-sweet-sampling-doordrop (2016-05-02)
    Open archived version from archive


  • paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot LOVEFiLM generates a stream of interest from consumers Submitted by Helen Hall 11 11 2015 Tausta Entertainment provider LOVEFiLM was looking to grow its subscriber base for both its DVD by mail and Instant Streaming services The campaign was required to reach 16 million homes 60 of the UK s households Keissi Whistl combined customer data with broadband data to identify a target audience with sufficient broadband speeds to benefit from instant streaming They also used TGI and Mosaic profiling overlaid with competitor analysis to increase precision Results The LOVEFiLM intelligent doordrop reached

    Original URL path: http://www.printpower.fi/UK/LOVEFiLM-generates-a-stream-of-interest-from-consumers (2016-05-02)
    Open archived version from archive


  • about the sustainability and attractiveness of print and paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Scottish Wildlife Trust use Door drop to drive membership and awareness Submitted by Helen Hall 06 11 2015 Tausta New to doordrop the Scottish Wildlife Trust was looking to expand its membership and drive donations by raising awareness of its efforts to protect the red squirrel population in Scotland Keissi The analysis of the client s data helped build Mosaic profiles of existing donors and identify potential new ones The innovative use of doordrop media combined with the incentive of a cute toy squirrel for

    Original URL path: http://www.printpower.fi/UK/Scottish-Wildlife-Trust-use-Door-drop (2016-05-02)
    Open archived version from archive


  • details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Pets at Home create successful loyalty scheme using direct mail boosting spend by 20 Submitted by Gavin Berkerey 27 10 2015 Brand Name Pets at Home Tausta Pets at Home wanted to connect to customers and their pets and have a way to drive repeat purchase and more frequent store visits to meet challenging incremental revenue targets Keissi They created a loyalty scheme that celebrated owners unique relationship with their pets The scheme reflected the fact that pets are as different and diverse as their owners so the communications plan was highly tailored and delivered relevant content to different pet owners The name of the club VIP Very Important Pets was chosen to spark instant recognition research showed that pet owners are highly likely to tell their pets they love them at least once a day The colour scheme of green and white was chosen to reflect and support the Pets at Home master brand Communications were personalised with pet names and tailored content and built on the concept of friendly expertise a core Pets at Home value Integrated content from the My VIP magazine delivered even more relevant material The key strands to the strategy were Firstly pet centric comms tailored content using pet based segmentation with a two part data capture strategy boosted at on boarding with a surprise and delight element to maximise data completion Secondly charity centric comms the fundraising element was communicated to the charities themselves VIP club members and Pets at Home staff Engaging them all was essential Finally spend and

    Original URL path: http://www.printpower.fi/UK/Pets-at-Home-created-a-pet-centric-loyalty-scheme (2016-05-02)
    Open archived version from archive