archive-fi.com » FI » P » PRINTPOWER.FI

Total: 421

Choose link from "Titles, links and description words view":

Or switch to "Titles and links view".

  • our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot TalkTalk use door drops to acquire new customers and raise awareness Submitted by Gavin Berkerey 27 10 2015 Brand Name TalkTalk Tausta TalkTalk were looking to lower CPA in all their media channels so decided to test door drops as part of their media mix TalkTalk used audience insight and rigorous research to inform their door drop acquisition activity Keissi Door drop was identified as being the most cost effective channel due to low CPA and its ability to deliver robust targeting and format copy testing Research helped to define the ideal target market savvy value seekers with high expectations for quality and price unafraid to try something new if it meant getting both A postcode sector targeting and ranking model was developed which looked at three attributes proximity to live TalkTalk exchanges competitor presence and geo demographics developed by profiling the customer database Graffiti style creative was developed based on the audience insight that bright ideas can improve their world Results Door drops achieved the lowest cost per acquisition of any channel Investment increased from 1 5 million to around 6 0 million packs every month TalkTalk head of direct marketing Michele Lockwood says that for companies with a broad appeal

    Original URL path: http://www.printpower.fi/UK/TalkTalk-Use-Door-Drops (2016-05-02)
    Open archived version from archive


  • Keissit
    Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Reset all Select Your Language By selecting your language choices you can view content on all the Two Sides websites Channels Magazines Newspapers Direct mail Customer magazines Door drops Catalogues Magalogues Sales collateral Commercial Print Results Advertising effectiveness ROI Brand Image awareness Buying intention Consumer engagement Lead generation Part of a multi channel campaign Sales increase Sensory Stimulation Industry Automotive Charity Government Retail Clothing and accessories Durables Distribution Entertainment Financial FMCG Health care Industry Media Telecommunications Services Case Studies Research All Case Studies Research are listed below but if you wish to refine your search please tick the boxes on the side panel more than one is possible Submit a Case Study First select your search criteria from the panel on the left and then tick your search option below Option 1 Select the search criteria you need and get case studies that contain any of your search criteria Option 2 Select the search criteria you need and get case studies that contain only the combination of search criteria selected Option 3 Enter your search words here and find relevant case studies Hae Harrisons Fund use online and print advertising to raise money The Royal British Legion door drop achieves ROI of 0 72 140 better than the industry no Well Pharmacy uses door drop to

    Original URL path: http://www.printpower.fi/Keissit?page=1 (2016-05-02)
    Open archived version from archive


  • print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Times Audible create a successful partnership through print digital Submitted by Taneha Doldan 08 10 2015 Tausta Audible has the largest selection of digital audiobooks The partnership helped to raise awareness and consideration of audiobooks as an alternative to regular books and in turn increase awareness and consideration of Audible Keissi Audible partnered with The Times and The Sunday Times to run a series of editorial book reviews and audio recordings alongside advertorials on the value of the audio experience a Times partnership and an exclusive competition All content was featured in print on a dedicated online hub and across tablets Results The multiplatform element of the campaign worked really well and helped to drive recall positive perceptions and consideration 56 of Times print and online readers recalled the partnership 81 higher than the News UK benchmark 62 of Times print and online readers recall the articles double the News UK benchmark The campaign helped to raise awareness of Audible by 17 from the pre stage to those who recall There were significant positive increases across all key brand statements Has good customer service increased by 71 from 28 at the pre stage to 48 among those who recall the partnership Both consideration and recommendation of Audible more than doubled from the pre

    Original URL path: http://www.printpower.fi/UK/Times--Audible-Successful-Print (2016-05-02)
    Open archived version from archive


  • newsletters and emails about the sustainability and attractiveness of print and paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Vimto gives families a healthier choice with 2 Stage in home sampling Submitted by Helen Hall 06 10 2015 Tausta Vimto launched a No Added Sugar variant to the market Core to the campaign was driving taste reappraisal through an in home sampling doordrop Keissi An intelligent targeting approach identified households with children within specific Tesco catchments A 2 stage in home sampling campaign featuring a full size bottle of No Added Sugar Vimto Results The campaign achieved an average with opt

    Original URL path: http://www.printpower.fi/UK/Vimto-gives-families-a-healthier-choice-with-2-Stage-in-home-sampling (2016-05-02)
    Open archived version from archive


  • subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot BSkyB uses bespoke doordrop to promote new channel from across the pond Submitted by Helen Hall 25 09 2015 Tausta Following the launch of Sky Atlantic BSkyB was looking to engage with existing customers to promote awareness of the channel and attract new subscribers Keissi They worked with the client to develop a model to pinpoint households with high propensity to purchase or upgrade Sky services Used to complement a TV campaign the bespoke doordrop creative used a QR code to allow the audience to view a showreel and fully engage with the brand Results

    Original URL path: http://www.printpower.fi/UK/BSkyB-uses-bespoke-doordrop-to-promote-new-channel-from-across-the-pond (2016-05-02)
    Open archived version from archive


  • this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Homebase Use Motivational Direct Mail To Inspire Customers and Increase Sales Submitted by Shareena Patel 27 08 2015 Brand Name Homebase Tausta DIY chain Homebase rely on Spring for up to 50 of their total annual revenue so it s an important time for them to contact customers and encourage them to start work on their gardens Keissi A short window of opportunity lead Homebase to target 500 000 customers with a piece of Direct Mail that focused on three elements Ease Relevance Enjoyment The pack opened with motivational ideas hints tips and tools demonstrating what could be done with any amount of time from five minutes to a day To keep the mailer useful and retainable offers were valid throughout the

    Original URL path: http://www.printpower.fi/UK/Homebase-Use-Motivational-Direct-Mail-To-Inspire-Customers-and-Increase-Sales (2016-05-02)
    Open archived version from archive


  • regular newsletters and emails about the sustainability and attractiveness of print and paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot The Oreo Eclipse newspaper advert increases in brand awareness by 96 Submitted by Shareena Patel 03 08 2015 Tausta Oreo had partnered up with The Sun to celebrate the solar eclipse on the 20th March 2015 Keissi The main aim of the campaign was to imitate the solar eclipse with an Oreo biscuit Printed copies of The Sun were produced and distributed through to over 50 thousand retailers across the England Wales and Scotland This was the biggest translucent print run

    Original URL path: http://www.printpower.fi/UK/The-Oreo-Eclipse (2016-05-02)
    Open archived version from archive


  • to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Bespoke doordrop helps Sky promote new F1 channel Submitted by Helen Hall 09 07 2015 Tausta Broadcaster BSkyB was looking to publicise the launch of its brand new Sky Sports F1 channel dedicated to airing all Formula One races and providing coverage of practice sessions and qualifiers The channel would be exclusive to Sky Sports subscribers Keissi A Bespoke doordrop with creative based on a racing driver s helmet was designed to achieve standout and bring the viewing experience to life validated by outperforming a traditional A4 format in sample testing The campaign was targeted to reach sports enthusiasts across the

    Original URL path: http://www.printpower.fi/UK/Bespoke-doordrop-helps-Sky-promote-new-F1-channel (2016-05-02)
    Open archived version from archive