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  • execution explains Andreas It s so powerful that you don t need any headlines or copy just the immediate simple idea of having these authors speaking directly to you When done well print ads provide a certain element of magic to the consumer one that captures your eye and forces you to come back to take a second look And it works in less than a week after the campaign s launch awareness of Penguin Audiobooks increased by 15 and sales increase by 7 Judges of the Cannes Lions were impressed too awarding it two Gold Lions at the 2013 awards The best executions in any media have that element of not overtly spelling out the message having a little problem to solve that dramatises the product Metro Trains Dumb Ways to Die McCann Melbourne The 2012 multiplatform campaign to prevent accidents on the railways in Australia was one of the most successful campaigns of the modern age The results were staggering a video that was viewed 60 million times on YouTube an app downloaded over 18 million times 60 million of earned media impressions a song that charted on iTunes in 28 countries selling over 100 000 copies and more importantly a reduction in rail related accidents by 20 year on year But while these figures are impressive it s easy to forget that a major part of the campaign was in print with the characters providing the inspiration for a series of refreshingly simple and literal executions This campaign is super integrated explains Andreas It s a public service message that doesn t use the usual scare tactics which you tend to look away from This is taking a piece of information and turning it into entertainment acknowledging that we re talking to an audience that doesn t necessarily want to be told what to do and using that to our advantage The printed pieces of this campaign have that beautiful poster effect to them They re part of a bigger campaign but also effective standalone pieces They re fun entertaining and beautiful and work really well as both posters and print ads AFAL National Alzheimer s Association 25 Years Ago McCann Madrid The National Alzheimer s Association wanted to mark their 25 year anniversary with a commemorative campaign that both raised awareness of the association and the work they currently do on behalf of those with Alzheimer s and pay tribute to those who had contributed to the cause over the past quarter of a century So earlier this year McCann Madrid produced a series of press ads that created three major historical events through the faded memory of an Alzheimer s patient The result are captivating pieces of art that draw in the viewer and invite them to investigate further What I really love about this execution is the craft says Andreas The craft is beautiful And there s nothing photoshopped here these are handmade collages from genuine newspapers of the time There s a real

    Original URL path: http://www.printpower.fi/UK/Spelling-Out-The-Message-With-McCanns-Top-Print-Campaigns (2016-05-02)
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  • Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Newspaper success for National Citizen Service Submitted by Taneha Doldan 25 06 2015 Tausta From keeping teenagers productive and occupied to affording family activities and summer holidays time outside of school can be a worry for parents who may be unsure of how their teenagers are spending their days The challenge was to create awareness and drive consideration of NCS amongst the parents of 15 17 year olds NCS National Citizen Service is a way for 15 to 17 year olds living in England and Northern Ireland to make extraordinary friendships learn the skills they don t teach you in class and create unforgettable memories Keissi NCS partnered with The Sun to create a campaign showing parents that they have the power thanks to NCS to change their teenagers lives for the better The Sun showcased a series of advertorials and display targeting parents as well as a bespoke interactive shutter site Results Over half of Sun readers recall seeing NCS advertising in newspapers higher than any other media 29 of Sun readers recall seeing the advertising 38 higher than the News UK benchmark 81 of exposed readers say the advertising tells them more about NCS The campaign has educated readers with key messages and positive brand statements coming through 74 of exposed Sun readers agree that NCS is a youth programme for 15 17 year olds that improves the lives of young people and communities The increase in knowledge further supported by 28 of exposed readers saying they know a

    Original URL path: http://www.printpower.fi/UK/Newspaper-success-for-National-Citizen-Service (2016-05-02)
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  • 300 000 Toyota customers in the UK and Germany and chimes its publication date with new models coming out with the latest issue coinciding with new Toyota Aygo and Yaris models It makes sense to do a magazine around this time to make sure we are promoting those cars Duval says Like This Way and the Audi Magazine Mazda s Zoom Zoom helps maintain the relationship between car vendor and buyer With 1 1m copies distributed across 30 countries in Europe Zoom Zoom provides a vital bridge between manufacturer and consumer keeping up the dialogue until it s time for a new model to be bought The actual time we get face to face with a customer is quite low explains James Crouch Senior Marketing Manager at Mazda We use our customer magazine to keep that conversation that we can t do face to face An invaluable car marketing tool According to Crouch Zoom Zoom is used as a tool to empower advocates or readers with the latest Mazda news which can then be shared with friends We don t have the marketing budget to be able to deliver the share of voice we would like he says and so advocates are central to the strategy doing the marketing work for us Zoom Zoom is a multiple winner of the CMA Content Marketing Association Best Automotive Content Marketing Solution of the Year an impressive feat although more important is its popularity with its readership More than eight of ten say it s an excellent way of keeping up to date with the brand while 33 say the magazine provokes conversations about Mazda they would otherwise not have According to Duval while print still resonates with car buyers of all ages it s a big hit with Toyota s core demographic of drivers between 55 and 60 A lot of the magazine is long form content he says and it s the kind of content that can be more easily read in a magazine which is easy to pick up and down and show friends Almost 60 years old the quarterly Audi Magazine boasts an average circulation of 350 000 and has also won a number of awards The title has multiple benefits not least instilling a sense of loyalty with its readers members of the Audi Club It goes beyond just a medium of brand communication says Cox It has a positive impact on improving brand loyalty consideration and advocacy The mix of content from product updates technology innovations and insight into how the brand continues to push itself forwards helps customers have a feelgood factor and self satisfaction with their choice of brand Marketing gear change For each of the marques the magazine provides a crucial marketing lever with content from the magazine transposed into email and other digital channels For some such as Toyota s This Way it s used as a cheaper replacement for direct mail Another advantage the Toyota magazine has compared with other marketing channels

    Original URL path: http://www.printpower.fi/UK/The-Cars-The-Star-In-Customer-Magazines (2016-05-02)
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  • automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot IKEA boosts the number of social media followers by engaging their audience with print Submitted by Print Power 14 07 2014 Tausta IKEA has already established its position as the go to ready to assemble furniture retailer strongly aided by their annual IKEA catalogue the main marketing tool for the brand with 70 of the annual budget dedicated to producing it To push social media activity using the catalogue release as a starter IKEA implemented a completely cost free solution to get their online followers buzzing Keissi In Norway every household receives an IKEA catalog so brand decided to integrate their existing marketing channel in a new way The idea was to get people talking about the new product range and spread the content online IKEA encouraged its social media followers on Facebook and Instagram to snap pictures of furniture items on the pages of the catalogue and post them under the hashtag ikeakatalogen along with the item s name As an added incentive every week IKEA would give away an item to one of the users who uploaded the image online Watch video of the campaign here https www youtube com watch v E0YHRVT1KMM Results Within just

    Original URL path: http://www.printpower.fi/UK/IKEA-boosts-the-number-of-social-media-followers-by-engaging-their-audience-with..print (2016-05-02)
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  • and attractiveness of print and paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Asos Customer Magazine Increases Sales and Brand Awareness Submitted by Print Power 30 05 2014 Tausta Products in all industries evolve Usually the requirement for change is driven by the need to be different or more effective Keissi With primary objectives of showcasing products drive website traffic and increase sales the magazine was supposed to be distributed with orders or purchased from the website Rapid success of the publication which led major cash increase from 1 3m previous year to a whooping 3 7m passed the 3 months trial and upgraded from planned 6 issues to 11 per year It quickly became the single biggest marketing investment The customers were not only given a trendy lookbook sending them back to ASOS com to make purchases the magazine content also started featuring interviews and articles with celebrities and fashion icons adding credibility and appealing to the crowd of the aspiring fashionstas It also tapped into the loyalty including special offers and pre views to active customers Results First three issues generated over 1 5m revenue Drove a significant increase of sales of respondents Active customers response rate was up

    Original URL path: http://www.printpower.fi/UK/The-Success-of-ASOS-Magazine (2016-05-02)
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  • your details below to receive regular newsletters and emails about the sustainability and attractiveness of print and paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Ambient print advertising boosting direct mail subscriptions Submitted by Print Power 30 05 2014 Tausta The task of the Volkswagen s campaign was to promote BlueMotion models positioning them as exceptionally economical and environmentally friendly in comparison to other cars To deliver the point straight home the advertising agency decided to make a clear relation to the cost of fuel and savings made when driving VW BlueMotion Keissi How to recognize the group of interested drivers and target them with personalized direct mailing without spending money on thorough and lengthy research first How to find a channel which costs nothing and still puts the message across perfectly delivering it straight to the hands of every single driver The answer was petrol receipt The checkout system automatically divided the amount of petrol purchased by the average consumption of a Polo BlueMotion The message was simple with the same tank of petrol a BlueMotion model from Volkswagen would take the driver considerably further than their own vehicle This way each driver could see the potential savings of the

    Original URL path: http://www.printpower.fi/UK/Ambient-print-advertising...boosting-direct-mail-subscriptions (2016-05-02)
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  • and emails about the sustainability and attractiveness of print and paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Door drop successfully launches new product Submitted by Print Power 30 05 2014 Tausta In order to launch a new product by a Swedish dairy brand Skånemejerier a 5 dl milk carton with screw cap the creative agency executed an unusual for this product marketing combination an unaddressed direct mail advertising and action marketing Keissi The agency chose unaddressed direct mail advertising in combination with action marketing rather than traditional advertising and in store marketing typical for dairy products The reasoning was twofold to excite and surprise the consumers as well as give them the feel of innovation the brand wanted to convey with the first milk carton with screw cap on the Swedish market The door drop a cut out milk bottle made out of cardboard was similar to the actual product On the back of it was an offer to bring the publication to the store and exchange it for the real thing a genuine milk bottle with screw cap Door drops were distributed to 50 000 households in a district with a high level of single households Results Sales doubled

    Original URL path: http://www.printpower.fi/UK/Examining-the-sustainability-of-the-Printing-sector-A-report-by-the-Print-City-Alliance. (2016-05-02)
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  • attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Creative magazine advert reveals the power of hydration Submitted by Print Power 30 05 2014 Tausta When Kaya Skin Clinics introduced in the UAE Aqua Radiance a revolutionary skin hydrating product in which pure water features prominently it wanted to make sure its message would penetrate its target audience s mind To do so it needed to emphasize the power of water in making your skin radiant and refreshed in the highly cluttered sector Keissi Kaya Aqua Radiance decided to rise above the noise and exaggerate the connection between water and beautiful radiant skin Aqua Radiance launched a print campaign using water reveal paper which reveals the printed image only when it makes contact with water The advertisements ran on the back covers of the highest circulating weekend magazine supplements These appeared at first to be plain white A simple message reading what nature s purest skin care ingredient can do invited readers to wipe the page with water to reveal a woman s beautiful face shine through In out of home operations shoppers were given branded mist sprays in malls while in cafes branded mist fans refreshed consumers enhancing the connection with Kaya and the bounty of water further Results Interviews with dermatologists and customer testimonials featured on the radio

    Original URL path: http://www.printpower.fi/UK/Creative-magazine-advert-reveals-the-power-of-hydration (2016-05-02)
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