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  • to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Love Label partnering with Glamour Submitted by Print Power 24 04 2014 Tausta Shop Direct owner of an established online fashion retailer Very co uk wanted to develop brand awareness of their less well known brand Love Label to a discerning style conscious audience and build a firm position amongst existing rivals To do so they teamed up with fast fashion style influencer Glamour magazine making it the main platform for further digital engagement Keissi Focusing on four key trends Love Label executed four page promotions closely mimicking Glamour s editorial style Introduced as Glamour s best kept fashion secret Love Label and Glamour s fashion promotions team selected products they knew readers would need The creative used a combination of stylised PR images or celebrity pictures and demonstrated how the look could be easily recreated from the Love Label range The brand also created As seen in Glamour swing tags on featured clothing to reinforce the association of the retailer being a strong fashion brand Glamour supported the Love Label brand in editorial elevating the fashion status of the brand Simultaneously with home page promotion a Love Label advertorial at glamour com mirrored the print title s creative Results Recall

    Original URL path: http://www.printpower.fi/UK/Love-Label-partnering-with-Glamour (2016-05-02)
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  • to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Moleskine and Adobe Direct Mail Submitted by Print Power 10 03 2014 Tausta Adobe and Moleskine joined their forces in a bid to reach the same audience of global professional and studying creatives Using a targeted direct mail to showcase global student creativity this partnership produced an impactful campaign demonstrating the link between online and offline MRY agency paired launch of Moleskine s Photo Book on demand book printing with awareness campaign for Adobe Keissi The idea was to create cobranded limited edition Photo Books featuring the work of talented student creatives from around the world as well as links to their complete online portfolios The students used Adobe s creative suite to produce all the featured work Mailed in time for New Year 2014 the books bound in classic hardback Moleskine black leather were sent directly to 125 creative directors at top agencies and brands across the globe f e Google the Museum of Modern Art in New York The Wall Street Journal and Cartoon Network A simple inscription was printed on the front page of each notebook We re introducing the best up and coming talent to the creative leaders they aspire to be After all a big part of making it is getting your work in front of the right people Results The notebooks served a dual purpose generating awareness of Moleskine as a digitally savvy brand and helping student creatives down the path to professional success The latter goal fits into Adobe s existing integrated Make it with Creative Cloud campaign which features a variety of touchpoints including digital display on campus outreach out of home social video content and targeted email The campaign is about getting

    Original URL path: http://www.printpower.fi/UK/Moleskine-and-Adobe-Direct-Mail (2016-05-02)
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  • newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Sport Magazine and Nike Increased Sales Brand Awareness Through Impactful Magazine Campaign Submitted by Print Power 05 03 2014 Tausta Keen to capitalize on 2012 s sporting events Nike launched a year long Make it count campaign that revolved around engagement and interaction with the sporting community to ensure its association with sport was maintained amid the noise of rival brands Leveraging Nike supported athletes and events it aimed to inspire people to get involved and shout about what they do Keissi Launching at the start of the year with visually impactful coverage in Sport magazine and Metro newspaper high profile athletes including Mark Cavendish and Mo Farah shared personalised pledges for the coming year which were simultaneously broadcast on Twitter This ignited a wave of personal pledges from the public followed by Nike s Makeitcount campaign message Augmented reality was used creatively to bring static print ads alive and Sport magazine s iPad app was wrapped by the campaign too As 2012 was a leap year Nike extended the Makeitcount campaign further with a second raft of print creative urging people to use the extra day in the calendar towards their own goals and this was supported by Nike Training Club events and

    Original URL path: http://www.printpower.fi/UK/Sport-Magazine-and-Nike-Increased-Sales--Brand-Awareness-Through-Impactful-Magazine-Campaign (2016-05-02)
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  • our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Shortlist Spiderman Cover Engages Excites Consumers Submitted by Print Power 05 03 2014 Tausta Amid a crowded release season and with a relatively recent series of Spiderman films Sony Pictures wanted to achieve blockbuster standout with The Amazing Spiderman to appeal to a broad box office audience alongside dedicated superhero fans An innovative touch sensitive coverwrap which had the real feel of Spiderman s suit created instant and memorable standout to a media savvy audience Keissi With display print television outdoor and digital advertising Sony Pictures wanted to generate excitement around the release and turned to Shortlist for its strong film credentials The magazine s young male urban audience perfectly matched the film s target audience and with editorial around the movie already planned including an interview with the film s lead actors Andrew Garfield and Emma Stone the fit was perfect Shortlist and media agency Manning Gottlieb OMD created a latticed leather effect glossy cover wrap that allowed readers to touch the superhero s costume Along with a homepage takeover for the week of release the combined creative set off a viral buzz among fans and created engagement Results Independent reader research generated a 95 per cent recall for the coverwrap

    Original URL path: http://www.printpower.fi/UK/Shortlist-Spiderman-Cover-Engages--Excites-Consumers (2016-05-02)
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  • to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Building trust with Barclays newspaper advertising Submitted by Print Power 14 02 2014 Tausta Aiming to re build trustworthy brand image and reach out to the customers who became disengaged after mass of communication Barclays bank launched a newspaper based advertising which addressed parents financially supporting their children The objective of the newspaper activity was to Listen by engaging in genuine consumer conversations and ultimately increase brand consideration Keissi Saturday Telegraph was used as the platform targeting the bank s oldest and most profitable customers Barclays identified Saturdays as the time their key audience spends on reading and discussing newspapers articles The Saturday Telegraph also featured contributors who were known and liked amongst its target audience Series of advertorials featuring set up financial dilemma interesting real life story related to the topic from a member of the reader panel a comment from an unbiased finance expert and a line from an appropriate senior person at Barclays Each advertorial was published on Saturday in front of the News and Comments section reflecting how consumers engage with their favoured newsbrand Results From a survey carried alongside the Daily Telegraph Barclays substantiated that it fueled real conversations with 25 of those who read the

    Original URL path: http://www.printpower.fi/UK/Building-trust-with-Barclays-newspaper-advertising (2016-05-02)
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  • printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Bertolli partnered with the Observer Food Monthly to Create a Unique Magazine to Increase Brand Awareness Submitted by Print Power 12 02 2014 Tausta Bertolli Italian pasta producer wanted to raise awareness of the brand as an authentic Italian food producer To do so Bertolli partnered with the Observer Food Monthly to create a unique one off issue dedicated entirely to everything Italian Keissi The objective of the campaign was whilst promote Italian cuisine to increase awareness of the genuine Italian food Bertolli delivered to British consumers The 52 page OFM Italian Special included Italian recipes coverage of top chefs cooking Italian food the best Italian delis ice cream parclours and restaurants in Britain as well as key food regions in Italy Two Bertollini s brand ambassadors Genaro Contaldo and Luciano Pavarotti were featured Bertolli were given front cover branding plus a statement of association The ad space was dedicated to showcasing of the brands wide range of products In addition the brand featured pre and post promotional ads across Guardian and the Observer Results The Italian supplement was very well received by the readers 73 of respondents read or looked at the Italian publication of the Observer Food Monthly 89 of respondents stated that they found the supplement interesting 89 perceived the quality of the content to be good 30 of readers kept their copy of the supplement 78 of respondents said that Bertolli s sponsorship of OFM was a good fit for Bertolli It led to an

    Original URL path: http://www.printpower.fi/UK/Bertolli-partnered-with-the-Observer-Food-Monthly-to-Create-a-Unique-Magazine-to-Increase-Brand-Awareness (2016-05-02)
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  • Keissit
    Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Reset all Select Your Language By selecting your language choices you can view content on all the Two Sides websites Channels Magazines Newspapers Direct mail Customer magazines Door drops Catalogues Magalogues Sales collateral Commercial Print Results Advertising effectiveness ROI Brand Image awareness Buying intention Consumer engagement Lead generation Part of a multi channel campaign Sales increase Sensory Stimulation Industry Automotive Charity Government Retail Clothing and accessories Durables Distribution Entertainment Financial FMCG Health care Industry Media Telecommunications Services Case Studies Research All Case Studies Research are listed below but if you wish to refine your search please tick the boxes on the side panel more than one is possible Submit a Case Study First select your search criteria from the panel on the left and then tick your search option below Option 1 Select the search criteria you need and get case studies that contain any of your search criteria Option 2 Select the search criteria you need and get case studies that contain only the combination of search criteria selected Option 3 Enter your search words here and find relevant case studies Hae Rolls Royce Increase Sales with Luxurious Direct Mail Piece Lloyds TSB Local Newspaper Advertising Generates ROI Fire Kills Local Newspaper Advertising Increases Awareness Skoda Yeti Emgages Customera With Clever Yet Simpile Direct Mail

    Original URL path: http://www.printpower.fi/Keissit?page=6 (2016-05-02)
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  • sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Lexus IS F Launch a Direct Mail Invitation Submitted by Print Power 06 02 2014 Tausta With the launch of the Lexus IS F Lexus was attempting to enter the lucrative luxury sports saloon market which was dominated by the likes of BMW Mercedes and Audi In order to meet their objectives Lexus required a launch event that could speak equally well to its new target audience without in any way alienating the existing Lexus customer base Keissi In a first for the brand Lexus ran a Direct Marketing campaign for a car launch that was executed exclusively below the line The campaign was designed to allow the target audience to experience the car for themselves and recognize the inherent appeal of a vehicle that could switch from a superbly engineered everyday road car to a thrilling high performance track bred vehicle The direct mail piece served as an invitation with a branded leather box that teased with the line You may be needing these The reveal was a little tongue in cheek adding some humor by revealing 2 balls of steel The idea being that while the car may look like a typical Lexus it performs like a thoroughbred race car Drive it if you dare The launch

    Original URL path: http://www.printpower.fi/UK/Lexus-IS-F-Launch-a-Direct-Mail-Invitation (2016-05-02)
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