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  • Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Debenhams Engages Readers with a Fresh Excitng Magazine Submitted by Print Power 04 02 2014 Tausta Every year Debenhams invest vast amount of it marketing resources into the autumn women s fashion range This year facing strong competition of M S new high budget creative campaign Debenhams pushed print and tablet advertising to engage readers in a fresh and exciting solution and display Debenhams in a modern quality environment It was also to be tied with new high end fashion designers line Keissi With limited budget and a lot to convey Debenhams had to make sure their first hit delivered the point home This was done in the form of a stunning front cover gatefold which ran in the illustrious You magazine supplement on the 1st September a first for Debenhams and a creative success for the brand and You magazine themselves You was the ideal environment to deliver the four most important brands of the autumn season To make the most of the paper activity Blippar created augmented reality app incorporating the printed piece and enhancing it in a tasteful and friendly way when using a tablet or a smartphone the page would burst to life offering a click through shopping channel and the opportunity to see the newly released TV ad Results Overall this

    Original URL path: http://www.printpower.fi/UK/Debenhams-Engages-Readers-with-a-Fresh--Excitng-Magazine (2016-05-02)
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  • to receive regular newsletters and emails about the sustainability and attractiveness of print and paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Cadbury s Crème Egg Twisted Bar Engages Thousands of Fans to Cabury s Facebook Site Submitted by Print Power 03 02 2014 Tausta Cadbury wanted to launch the new Crème Egg Twisted bar to a marketplace already passionate about its famous sister product Crème Eggs The brand launched a smart brand ambassador activation strategy initiated by a creative direct mail Keissi To assure the chocolate bars receive the well deserved enthusiastic response the brand sent 500 DM pieces to the biggest Creme Eggs fanatics identified via online channel The mailers were designed to look like security strongboxes each containing three Crème Egg Twisted bars Actually only two bars and an empty wrapper because as a note inside informed them of the bars had made its escape through a hole in the bottom of the box To help track down the escapees potential agents were directed to the Cadbury s intelligence agency website to join the chase Using Google Maps mash up and clues via a Twitter feed to the website to locate up to 16 targets the users competed

    Original URL path: http://www.printpower.fi/UK/Cadburys-Crme-Egg-Twisted-Bar-Engages-Thousands-of-Fans-to-Caburys-Facebook-Site (2016-05-02)
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  • and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot The Relaunch of the Brown Thomas Loyalty Programme Engages Customers Submitted by Print Power 03 02 2014 Tausta In 2012 Brown Thomas re launched the Brown Thomas Loyalty programme introducing anytime redemption and enhanced benefits for customers making it the most desirable and exclusive loyalty club in Ireland The news of BT s new scheme was delivered by bespoke Delights direct mail campaign Keissi What makes a good rewarding scheme The ability to redeem rewards at any time and not be tied to time periods or wait for vouchers to arrive Brown Thomas worked hand in hand with their international brands to create a bespoke menu of Delights that are exclusive to Brown Thomas Loyalty customers Using loyalty rewards Delights meant you could now avail of a unique service or product that was not available to non loyalty customers Brown Thomas launched 3 phases of Delights in 2012 with only 6 brands and 13 Delights in phase one 13 brands and 18 Delights in phase two and finally a phenomenal 22 brands on board and 26 Delights for phase three The whole campaign was centered upon personalized direct mail pieces exclusive packs sent only to the customers Results 28 of customers were lapsed these customers were considered lost to the

    Original URL path: http://www.printpower.fi/UK/The-Relaunch-of-the-Brown-Thomas-Loyalty-Programme-Engages-Customers (2016-05-02)
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  • and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Tekpak Delivers Superior Results Through Unique B2B Direct Mail Submitted by Print Power 03 02 2014 Tausta Tekpak is a Wexford based innovation led manufacturer of robotic packaging lines for manufacturers of high volume retail packed goods infant nutrition and life science pharmaceutical products With limited marketing budget the company faced competition from large German concerns A cost effective marketing solution was needed to introduce the brand identify opportunities and increase B2B sales Keissi Direct Mail was deemed to be the most cost effective medium to achieve these aims The targeted companies varied in size from large scale multi nationals to traditional family owned businesses Key decision makers and influencers were identified and profiled Through customer research the agency identified the Tekpak USP namely delivering superior results through its unique design approach A memorable creative concept that would show the professionalism and expertise of Tekpak was required to communicate the message To achieve this the agency developed the Made to Measure campaign Presented in a replica Saville Row style shirt box each piece contained a personalised direct mail letter case studies and a pair of USB cufflinks integrated within the design of the shirt Results The initial phase of the campaign was aimed at 43 priority companies Five measurable campaign

    Original URL path: http://www.printpower.fi/UK/Tekpak-Delivers-Superior-Results-Through-Unique-B2B-Direct-Mail (2016-05-02)
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  • try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Data Irelands Direct Mail Engages B2B Target Audience Submitted by Print Power 03 02 2014 Tausta This was a highly targeted direct mail campaign to the insurance industry designed to promote both Data Ireland in general and a specific new product recently added to Data Ireland s offering The product was a database of highly targeted consumer prospects with their much sought after insurance renewal dates Keissi A selected group of key marketing decision makers in each of the top insurance companies was chosen to receive the mailing The challenge was that these people did not have a relationship with Data Ireland are heavily targeted by lots of other companies and are extremely busy To immediately grab the recipient s attention and open the door for a meeting a very modern and highly personalized Are you ready to strike gold direct mail campaign was created The centre piece of it was a gold robot styled USB key This key contained a short presentation personalised to each individual recipient telling them about this new product at the same time promoting other services that Data Ireland could provide to their organisation The USB key was held in a personalized box and added personal note Results The objectives of the campaign were two fold Firstly to provide a mechanism to engage with

    Original URL path: http://www.printpower.fi/UK/Data-Irelands-Direct-Mail-Engages-B2B-Target-Audience (2016-05-02)
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  • emails about the sustainability and attractiveness of print and paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Karmann Volkswagen Service Reminder DM Submitted by Print Power 03 02 2014 Tausta Karmann Volkswagen in Dublin discovered that its customer management services and weekly letter were not only ineffective but achieved low conversion rate and minimum recall New DM strategy required a more impactful communication that would not only embed in consumers minds but also spur them to action Keissi It was decided that to improve the conversion rate the direct mail piece needed to be visually pleasing with a simple message that could instantly be understood It was decided to move to an attractive postcard style reminder featuring the message Book Now it s time to get your car serviced The message was now much simpler direct and could be understood in seconds The introduction of the postcard meant there was no longer the additional cost of an envelope and gift of a keyring a saving of 1 50 per piece The aim of the campaign was to increase Karmann s conversion rate from 16 9 to over 20 improve the brand image and awareness while also reducing the cost of contact

    Original URL path: http://www.printpower.fi/UK/Karmann-Volkswagen-Service-Reminder-DM (2016-05-02)
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  • opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Globetrotting Gnome Propels 5 000 ROI Submitted by Print Power 03 02 2014 Tausta Kern Sohn makes extremely sensitive measurement instruments including scales that detect minute differences in weight To demonstrate its scales precision the company sent Kern the Gnome on a series of missions which he then documented in white papers Keissi As part of the experiment Kern who s made of metal was packed in a case with one of the scales and dispatched from mountaintops to the bowels of the earth To document it Kern Sohn s agency OgilvyOne London ran three ads in selected science supply journals celebrating amazing scientific stories that aren t common knowledge The ads written as scientific white papers by Kern the Gnome himself detailed each of Kern s visits including his trips to the Amundsen Scott Research Station at the South Pole and the Sanford Underground Research Facility aside from fun and serious facts about Kern itself Most important the papers explained how the scale demonstrated that the gnome s weight varied slightly at different points on the globe proving that gravity varies around the Earth Results After running in just three German magazines the white paper ads designed as

    Original URL path: http://www.printpower.fi/UK/Globetrotting-Gnome-Propels-5000-ROI (2016-05-02)
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  • failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot The Queen s Direct Mail Pantone Colour Guide Becomes An Internet Sensation Submitted by Print Power 03 02 2014 Tausta To celebrate 2012 Diamond Jubilee Leo Burnett UK developed a colour guide book detailing some of those famous single colour outfits of The Queen with their matching Pantone reference and the date she wore them Keissi As a unique way to celebrate Queen s Jubilee Leo Burnett created a unique colour guide documenting 60 of the Queen s famous monochrome outfits painstakingly matching the exact date and location she wore them through the 60 years of her reign Acquiring Buckingham Palace s approval the Pantone was placed as official Diamond Jubilee memorabilia becoming one of the exclusive

    Original URL path: http://www.printpower.fi/UK/The-Queens-Direct-Mail-Pantone-Colour-Guide-Becomes-An-Internet-Sensation (2016-05-02)
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