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  • try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Brown Thomas All I want for Christmas Brown Thomas Beauty Magazine Submitted by Print Power 30 01 2014 Tausta The Brown Thomas Beauty magazine and All I Want for Christmas digital competition set out to position Brown Thomas as the ultimate destination for beauty in Ireland Keissi The Brown Thomas Beauty magazine was introduced as a means of communicating exclusive brands and the vast selection of beauty product and gifting ideas available in Brown Thomas during the Christmas period In addition with 2 500 worth of beauty products up for grabs the All I Want for Christmas digital competition aimed to engage with web visitors and the Brown Thomas social media base in a fun and exciting way The

    Original URL path: http://www.printpower.fi/UK/Brown-Thomas-All-I-want-for-Christmas-Brown-Thomas-Beauty-Magazine (2016-05-02)
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  • you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Jus Rol Local Newspaper Advertising Drives Brand Awareness Submitted by Print Power 30 01 2014 Tausta Recently rebranded and repackaged Jus Rol tested regional press as part of a mixed media campaign aimed at relaunching the product The test objectives were to support their relaunch of Jus Rol frozen pastry drive awareness of product location in store and ultimately drive usage Keissi The campaign ran across two Scottish weekly titles for a six week period using full page colour ads The ad featured social gatherings of friends where food was the centerpiece of attention Strong contrast of white and black background with full colour meals prepared with Jus Roll created an explicit message of easy and inspirational cooking The campaign ran across November and December 2005 in the Ayrshire Post Series Ayr and the Falkirk Herald Falkirk with Hamilton as the control site The campaign was closely monitored by an independent research company A total of 1 275 face to face interviews were conducted in all three areas amongst adults 15 All respondents were readers of local press and cooked food from scratch at least once a week Results Increased brand awareness The local advertising activity clearly drove brand awareness of Jus Rol as the number one brand in the category within the test areas post campaign This is compared with Jus Rol s number two position in the control area post campaign Positive product and brand perceptions Positive attitudes towards Jus Rol increased four fold in Ayr and five fold in Falkirk post campaign with a significant increase in those who thought it was the best

    Original URL path: http://www.printpower.fi/UK/Jus-Rol-Local-Newspaper-Advertising-Drives-Brand-Awareness (2016-05-02)
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  • the sustainability and attractiveness of print and paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot PrePay Power s Door Drop Delivered Exceptional ROI Submitted by Print Power 30 01 2014 Tausta PrePay Power is Ireland s new pay as you go electricity provider They launched in 2011 with a unique targeted campaign that tested door drops and consumer message to drive effective customer acquisition Keissi The campaign was conducted cost effectively to a specific area of households in Dublin as a controlled launch pilot designed to give learnings to ramp further and scale nationwide This campaign demonstrated how to cleverly use

    Original URL path: http://www.printpower.fi/UK/PrePay-PowerS-Door-Drop-Delivered-Exceptional-ROI (2016-05-02)
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    print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Reset all Select Your Language By selecting your language choices you can view content on all the Two Sides websites Channels Magazines Newspapers Direct mail Customer magazines Door drops Catalogues Magalogues Sales collateral Commercial Print Results Advertising effectiveness ROI Brand Image awareness Buying intention Consumer engagement Lead generation Part of a multi channel campaign Sales increase Sensory Stimulation Industry Automotive Charity Government Retail Clothing and accessories Durables Distribution Entertainment Financial FMCG Health care Industry Media Telecommunications Services Case Studies Research All Case Studies Research are listed below but if you wish to refine your search please tick the boxes on the side panel more than one is possible Submit a Case Study First select your search criteria from the panel on the left and then tick your search option below Option 1 Select the search criteria you need and get case studies that contain any of your search criteria Option 2 Select the search criteria you need and get case studies that contain only the combination of search criteria selected Option 3 Enter your search words here and find relevant case studies Hae Microsoft research newspapers play superior role for retailers Research institutes Dynamic Logic and Millward Brown prove magazines effectiveness Print Power Italy research confirms continued importance of print and paper in

    Original URL path: http://www.printpower.fi/Keissit?page=7 (2016-05-02)
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  • in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Rosenthal The Weddinglope Submitted by Shareena Patel 23 11 2015 It s customary at German weddings to wish the bride and groom luck by smashing pieces of porcelain The noise they say drives away evil spirits Rosenthal the worlds leading manufacturer of fine tableware was inspired by this tradition Rosenthal created an innovative gift voucher for tableware everyones first choice of a wedding gift The Weddinglope The first envelope made entirely from porcelain What makes it so special is that the wedding gift a voucher for tableware is hidden inside A specially developes multi stage firing proccess seals the envelope

    Original URL path: http://www.printpower.fi/Rosenthal-The-Weddinglope (2016-05-02)
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  • Kirjaudu Two Sides sivulle Reset your password Kirjaudu tässä omille jäsensivuillesi Enter email address below to reset your password Log In failed please check your details and try again Cancel Reset Email Sent Unohtuiko salasana Muista salasana Kirjaudu Subscribe to our Newsletter Please provide your details below to receive regular newsletters and emails about the sustainability and attractiveness of print and paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Twitter use print Submitted by Shareena Patel 18 11 2015 Ogilvy Mather Singapore visualised 3 incredible stories that broke on Twitter first and how they unfolded in real time Back to Inspiration

    Original URL path: http://www.printpower.fi/Twitter-use-print (2016-05-02)
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  • Kirjaudu Kirjaudu Two Sides sivulle Reset your password Kirjaudu tässä omille jäsensivuillesi Enter email address below to reset your password Log In failed please check your details and try again Cancel Reset Email Sent Unohtuiko salasana Muista salasana Kirjaudu Subscribe to our Newsletter Please provide your details below to receive regular newsletters and emails about the sustainability and attractiveness of print and paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Innocent iPomme Submitted by Shareena Patel 17 11 2015 Is it an Apple product or does it contain apples Une pub pas si innocente que ça Back to Inspiration Tilaa uutiskirje

    Original URL path: http://www.printpower.fi/Innocent-iPomme (2016-05-02)
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  • of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot McCann Penguin Audiobooks Author Headphones Submitted by Shareena Patel 17 11 2015 In 2013 McCann India were given the task of selling Penguin Audiobooks ironically moving people from print to audio using a press ad The execution was simple with William Shakespeare Mark Twain and Oscar Wilde rendered as headphones talking directly into the listener s ears This is a brilliant print execution explains Andreas It s so powerful that you don t need any headlines or copy just the immediate simple idea of having these authors speaking directly to you When done well print ads provide a certain element of magic to the consumer one that captures your eye and forces

    Original URL path: http://www.printpower.fi/McCann-Penguin-Audiobooks-Author-Headphones (2016-05-02)
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