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  • printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Almost everything about effectiveness of print media Submitted by Ulbe Jelluma 20 08 2015 The next couple of months various conferences and congresses will learn you a lot more about the current status of print media in the media mix First there is the WAN IFRA Publishing Expo and Conference in Hamburg then the first International Door Drop Media Congress in Amsterdam the INMA News Media Conference in Budapest and of course the Power of Print Seminar in London The first international Door Drop Media Congress is organised on September 24 in Amsterdam with speakers from various countries Delegates one month prior to the event represent countries ranging from the USA to Turkey On the agenda of the Congress is the topic of sometimes an underestimated channel of door drops Research has shown door drops to be very effective for a number of product categories And increasingly door drops can benefit from personalisation and by consequence the recruitment of data Personalised door drops are becoming an intelligent channel for advertisers Speakers at the Congress include Morton Hovmand Buch Coop Denmark who will talk about this link between door drops and big data for the retail sector Mark Davies Whistl and president of ELMA will show what digital consumers thing about door drops Other speakers include Martyn Eustace Print Power Jan Lohse MEDIAcentral Ben van der Laan Optivo NL and Caroline Villecroize Adrexo Full details of the conference on their website The Power of Print Seminar in London features a

    Original URL path: http://www.printpower.fi/UK/Almost-everything-you-want-to-know-about-effectiveness-of-print (2016-05-02)
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  • specialist publishers These vary from budget airline and package tour titles such as EasyJet Traveller and Thomas Cook s Travel magazine to the more premium and business class titles such as United Airlines Hemispheres and BA s Business Life Flick through an inflight magazine today and invariably your eyes will feast on a vibrant mix of travel food fashion and entertainment content This is interspersed with adverts a menu card pointers to the duty free on offer and other products such as loyalty schemes and other routes The ROI In The Sky There s little doubt that the quality of inflight titles has improved massively in recent times This quality is down to airlines seeing the value and ROI in their titles and investing heavily which has led to premium content boosted by celebrity writers such as Michael Palin and John Simpson and photographer Rankin Flick through the average inflight magazine and you re faced with content that wouldn t be out of place in the average newsstand lifestyle title Actors authors and film stars enthuse about their favourite holiday destinations while leading travel journalists advise on the best hotels and attractions in the world s most exciting cities And it works American Airline s recent relaunch of its American Way title which featured the Foo Fighters on the cover amassed nearly 10 000 likes on Facebook with one passenger commenting I suddenly have the urge to travel somewhere anywhere on American Airlines Also British Airways was recently forced to re stock 10 000 copies of an edition of BA High Life onto its planes as fans of the issue s cover star Benedict Cumberbatch left the aircraft carrying the magazine As air travel has become more popular content has also become tailored to the different demographics whether it be high flying businessmen or families on holiday A Captive Audience For airline marketers the magazines are manna from heaven as not only do they benefit from minimal marketing and distribution costs but crucially allow them to sell new products and shore up affinity with the brand It s one of our only channels where we can talk to a captive audience of customers with long dwell time says EasyJet s Natalie Solebo So it s a key tool for us Similarly Stefan Hedelius vice president brand and marketing for Scandinavian flag carrier SAS points out that its recently launched inflight magazine Scandinavian Traveller helps SAS establish a community feel with its customers It s a strong engagement and sales tool for us so we can really build a community around travel he says pointing to how the magazine can be downloaded in multiple formats and its content linked to its YouTube channel For Hedelius one key virtue of the 65 000 circulation magazine is that its content for example a feature on a freestyle skier can be repurposed into other marketing channels BA follows a similar edict rewiring its magazine content across different channels For Hedelius one key virtue of

    Original URL path: http://www.printpower.fi/UK/The-Power-Of-Inflight-Magazines (2016-05-02)
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  • receive regular newsletters and emails about the sustainability and attractiveness of print and paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Direct Mail is becoming more intelligent Submitted by Tandy Wakeford 14 08 2015 It s the grandfather of digital marketing Given the choices facing marketers today direct mail may seem old school however new trials evidence that it still has a place in the omni channel world What s more it is increasingly being seen as the key customer attention grabbing tool Of course given the vast digital noise we are all exposed to it makes sense that physical mail

    Original URL path: http://www.printpower.fi/UK/Direct-Mail-is-becoming-more-intelligent (2016-05-02)
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  • provide your details below to receive regular newsletters and emails about the sustainability and attractiveness of print and paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Direct Mail Produces 7 Times More Responses Submitted by Tandy Wakeford 13 08 2015 International surveys conducted in 2015 for the Direct Marketing Association reveal that direct mail provokes 7 times more responses than all other channels put together and produces the best ROI in line with social media The study also found that 44 of respondents utilise 3 or more marketing channels per campaign and 82 say their direct mail usage is likely to

    Original URL path: http://www.printpower.fi/UK/Direct-Mail-Produces-7-Times-More-Responses (2016-05-02)
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  • our Newsletter Please provide your details below to receive regular newsletters and emails about the sustainability and attractiveness of print and paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Humourous Canon Print Ads Convince People Why They Should Print Submitted by Shareena Patel 10 08 2015 Canon has recently released a very funny advertising campaign for its new PIXMA line of printers The lighthearted campaign called Never Again is a series of 30 second advertisments which highlight the awkward moments in life that can occour if you do not print out a photo or document Sharing that game changing photo shouldn

    Original URL path: http://www.printpower.fi/UK/Humourous-Canon-Print-Ads-Convince-People-Why-They-Should-Print (2016-05-02)
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  • you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Guinness World Record for the world s biggest ever magazine Submitted by Shareena Patel 04 08 2015 The River Group the award winning content marketing agency paired with Polester to produce the largest single edition of a magazine The astonishing creation has seen its self through to the Guinness World Record for the largest magazine ever produced As part of Rivers weloveprint campaign the magazine measured 3 055m in height and 2 35 in width of the issue Healthy magazine for Rivers longest loyal client Holland Barrett whom The River Group have worked with for 21 years They are the groups longest standing and most loyal client and healthy is actually a hugely successful magazine within the UK and international markets explains Nicola Murphy CEO of The River Group The magazine took 14 hours to print and after being fully bound it weighed a staggering 17 stone with an ink run of 9 3 litres The magazine when laid out on a flat surface area measured 7 179 square metres which beat the previous Gunniess World Record of 6 96 square metres One of the other main factors for the creation of the magazine was to ensure it was recyclable It has been said to be the world s biggest person sized magazine It was quoted by Nicola that While we have a thriving digital social media and indeed video business for us print is still at the

    Original URL path: http://www.printpower.fi/UK/Guinness-World-Record-for-the-worlds-biggest-ever-magazine (2016-05-02)
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  • newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Always wanted to read your magazine with your feet Submitted by Ulbe Jelluma 04 08 2015 Print collatoral has a proven track record for various brands Hansaplast a Beiersdorf brand sells a range of products specifically designed for feet care And although important feet care is not that high on our list of personal care Hansaplast therefore created a very impactful magazine about what their products can do for feet The magazine a colourful publication that celebrates beautiful feet is meant to be used by your feet Your feet will function as your hands and therefore demonstrate the effect of the Hansaplast products Your

    Original URL path: http://www.printpower.fi/UK/Get-your-feet-in-your-hands-Read-Hansaplast-magazine (2016-05-02)
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  • emails about the sustainability and attractiveness of print and paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Google Sky HP News UK and six other speakers at Power of Print Seminar Submitted by Tandy Wakeford 31 07 2015 This year Two Sides Print Power have teamed up with the BPIF and The Stationers Company to deliver an extraordinary seminar on the Power of Print This will take place on Tuesday 3 November 2015 in the historic surroundings of Stationers Hall in London from 10 00 17 30 Stationers Hall London Ten excellent leading and inspirational industry experts will share their knowledge

    Original URL path: http://www.printpower.fi/UK/Introducing-Our-Speakers-for-the-Power-of-Print-Seminar (2016-05-02)
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