archive-fi.com » FI » P » PRINTPOWER.FI

Total: 421

Choose link from "Titles, links and description words view":

Or switch to "Titles and links view".

  • newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Coca Cola refreshing advertisements Submitted by Ulbe Jelluma 09 07 2015 Coca Cola developed the first ever drinkable advertising including a huge billboard TV commercial print ad and a flyers This campaign developed by Ogilvy New York was launched at a major sports event in the USA The campaign uses the music recognition app Shazam as an integral part Yet another example of the integration of technology in advertising At the student athletes championships NCAA in Indianapolis US Coca Cola presented its very new Zero campaign The idea was to promote the taste as many people think they know the taste but apparently don

    Original URL path: http://www.printpower.fi/UK/Coca-Cola-refreshing-advertisements (2016-05-02)
    Open archived version from archive



  • you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Physical communication door drops prompts physical action Submitted by Ulbe Jelluma 06 07 2015 The Netherlands is the country with the largest number of door drops which results in a net reach of 11 2 million people 65 of total population The NOM Folder Monitor 2015 surveys the use of door drops and makes all these data electronically available for media agencies Door drops generate traffic for the retail and this surveys confirms the strength over 80 per cent of the people that read a door drop leaflet take action Eight out of ten people I m not sure which other medium scores this high Half of these people buy products that are mentioned in the leaflet and 46 per cent go visit the shops The internet versions of the door drops is also becoming popular their reach is now 3 9 million people Users of the online tool are mostly interested in comparing products 34 or go visit the website 29 Physical communication prompts physical action whereas digital communication makes people react digitally Door drops are very popular 96 per cent of the entire population reads occasionally a door drop leaflet 51 per cent read them for entertainment and a slighly higher percentage 53 can not do without their weekly door drop leaflets On average reading time of door drops is 17 minutes per week This makes door drops a very strong medium for

    Original URL path: http://www.printpower.fi/UK/Physical-communication-of-door-drops-prompts-physical-action (2016-05-02)
    Open archived version from archive


  • your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot DM guide offer in mailing defines 40 of success Submitted by Ulbe Jelluma 03 07 2015 Traditional marketing channels have been shaken up but not necessarily supplanted by digital media and today direct mail is a complimentary rather than a competing medium Marketers who started their careers in the past ten years are familiar with online and social marketing but less so with direct mail As today s consumers are channel agnostic a campaign often requires an omni channel approach to ensure that it reaches its full potential The marketing reality is not about finding one channel or about choosing between online or offline but about the right set of channels working together to maximise the return on investment ROI IPC the International Post Corporation put together the DM guide for companies that want to use direct mail as part of an integrated campaign The guide shows eight situations of cross channel campaigns and the explains the role of direct mail in each of them Ultimately to make sure your marketing campaign is successful regardless of the channel mix you re using you need to make sure you have the following elements precise targeting a good offer and a creative which stands out The Guide tells you for example that the offer made to the consumers defines 40 of the results of the mailing Direct mail continues to be an important part of the media mix so prove for example digital giants such as IBM Google and Microsoft Direct mail serves as an efficient acquisition tool for these companies However the looks of direct mail are changing Analysing the winners

    Original URL path: http://www.printpower.fi/UK/DM-guide-offer-in-mailing-defines-40-of-success (2016-05-02)
    Open archived version from archive


  • you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Print media penalised by measurement methods Submitted by Ulbe Jelluma 01 07 2015 Sir Martin Sorrell remains in the news The CEO of WPP eleborated at the recent Cannes Lions International Festival of Creativity on his positive advice about print media In the video you will hear him saying that the pendulum has swung too far meaning that the advertisers creative and media agencies have chosen too much and too often for new media He refers to his current position with regards to print media the engagement levels are much higher than those for online media

    Original URL path: http://www.printpower.fi/UK/martinsorrell (2016-05-02)
    Open archived version from archive


  • print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Shift to online neglects power of print Submitted by Ulbe Jelluma 29 06 2015 At the most important event of the advertising industry the Cannes Lions International Festival of Creativity one can expects the best creative work from all over world And often also a perspective on what is happening This year the quote came from Pablo Del Campo the worldwide Creative Director of Saatchi Saatchi says that we are seduced by digital media and it s not necessarily because it s more effective In an interview with The Australian newspaper during the Festival he also mentioned that the shift to online has gone too far Del Campo who was presiding the Press Jury at this year s Cannes Festival said that maybe advertisers don t know exactly what to do They are experimenting because they need to and I understand that Let s wait a couple of years and see but I feel print is not extinct Print is still powerful The remarks about print from this top exec from Saatchi Saatchi follow a change of view expressed earlier this year by Sir Martin Sorrell He mentioned that there is an argument going on about the effectiveness of newspapers and magazines even in their traditional form and maybe they are more effective

    Original URL path: http://www.printpower.fi/UK/Shift-to-online-neglects-power-of-print (2016-05-02)
    Open archived version from archive

  • Uutiset
    our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Reset all Select Your Language By selecting your language choices you can view content on all the Two Sides websites Channels Magazines Newspapers Direct mail Customer magazines Door drops Catalogues Magalogues Sales collateral Commercial Print Results Advertising effectiveness ROI Brand Image awareness Buying intention Consumer engagement Lead generation Part of a multi channel campaign Sales increase Sensory Stimulation Industry Automotive Charity Government Retail Clothing and accessories Durables Distribution Entertainment Financial FMCG Health care Industry Media Telecommunications Services News All News items are listed below but if you wish to refine your search please tick the boxes on the side panel more than one is possible First select your search criteria from the panel on the left and then tick your search option below Option 1 Select the search criteria you need and get news that contain any of your search criteria Option 2 Select the search criteria you need and get news that contain only the combination of search criteria selected Option 3 Enter your search words here and find relevant news Hae Unilever USA You ve made print very relevant for us Print media react well on initial consumer interest in digital Why the Print Catalog Is Back in Style Sir

    Original URL path: http://www.printpower.fi/Uutiset?page=9 (2016-05-02)
    Open archived version from archive


  • about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Rolls Royce Increase Sales with Luxurious Direct Mail Piece Submitted by Print Power 30 01 2014 Tausta Luxurious car manufacturer Rolls Royce embarked on a challenge to entice young affluent audience to join the ranks of owners of their new car modern sleek and elegant Ghost Whilst Rolls Royce wanted to engage digital to speak the same language as their target customers the exclusivity of Rolls Royce experience was delivered strictly by the luxurious and innovative pieces of direct mail Keissi The email and direct mail were timed to coincide with the launch of Ghost s prototype predecessor 200EX at the Geneva Motor Show The objective of the DM programme was to provide a series of communications to Rolls Royce prospects that would take them from initial expression of interest onto the purchase of a Ghost In order to add real value to communications both emails and DMs were built around the notion of first to see the target audience received information on 200EX and Ghost ahead of the public and the press so that they felt valued RR produced 10 000 sophisticated personalized direct mail packs with each containing a USB stick with the Ghost in the Photograph first of the series of well produced intriguingly

    Original URL path: http://www.printpower.fi/UK/Rolls-Royce-Increase-Sales-with-Luxurious-Direct-Mail-Piece (2016-05-02)
    Open archived version from archive


  • Please provide your details below to receive regular newsletters and emails about the sustainability and attractiveness of print and paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Lloyds TSB Local Newspaper Advertising Generates ROI Submitted by Print Power 28 01 2014 Tausta In a highly competitive market Lloyds TSB set out to leverage local press to promote its lowest rate fixed term mortgage and new full term tracker mortgages Keissi 62 of UK adults move home within a 5 mile radius life is very local Local press is second only to estate agents as a channel for those looking for a property and as such is a totally relevant environment for mortgage advertising Lloyds TSB ran a 4 week campaign in June 2006 in Wales and the West region of England with fractional colour sizes 25x4 and 10x8 ads across 10 titles Consecutively the bank commissioned independent research on the effectiveness of local press advertising based on mortgage sales analysis Results The local press platform provides a trusted environment for financial services advertising The qualitative research showed that decisions around mortgages are more considered than other financial services and therefore require more information before any action is taken The connection between

    Original URL path: http://www.printpower.fi/UK/Lloyds-TSB-Local-Newspaper-Advertising-Generates-ROI (2016-05-02)
    Open archived version from archive