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  • printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Fire Kills Local Newspaper Advertising Increases Awareness Submitted by Print Power 28 01 2014 Tausta The Department for Communities and Local Government collaborated with Media Agency M4C to create a structured Fire Kills campaign The initiative aimed to raise awareness of testing smoke alarms and raise profile of assisting the elderly test alarms Marketing activity also intended to form behavioural link between changing clocks and testing smoke alarm Keissi Key target audience of the campaign were all adults with a particular focus on C2DE and C2DE older people 65 The latter audience is the fastest growing group vulnerable to fire death and injury and the most incapable of buying installing and testing fire alarms The campaign ran in 140 local newspapers across 46 regions with localised editorial linking to the national print campaign which featured clocks half melted and damaged in household fire This image drew direct co relation between testing fire alarms whilst re setting clocks The editorials were fashioned in a manner of articles with strong emotional appeals and impactful imagery Simultaneously the campaign introduced surveys investigating pre and post fire risk awareness Results Post campaign survey revealed that readers of local newspaper had higher awareness of the government s fire alarm testing campaign 38 vs 31 of non readers Over 24 of respondents found out about the campaign from their local newspaper whilst respectively 15 identified their information source as national newspaper 10 commercial radio 7 6 posters and 7 1 online source 82 of local

    Original URL path: http://www.printpower.fi/UK/Fire-Kills-Local-Newspaper-Advertising-Increases-Awareness (2016-05-02)
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  • print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Skoda Yeti Emgages Customera With Clever Yet Simpile Direct Mail Piece Submitted by Print Power 27 01 2014 Tausta New Skoda Yeti had the advantageous benefit of a new feature park assistance system To communicate the message and focus on this particular improvement the car manufacturer created an engaging magnetic postcard Keissi This clever yet simple idea strongly emphasized park assistance system that the new Skoda Yeti had been equipped with Using direct mail as the main medium Skoda produced 5000 postcard with fitted magnets The consumers could witness the simplified version of the benefit that assisted parking offered The idea behind the campaign conveyed Skoda s mantra of Simply clever closely tying

    Original URL path: http://www.printpower.fi/UK/Skoda-Yeti-Emgages-Customera-With-Clever-Yet-Simpile-Direct-Mail-Piece (2016-05-02)
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  • and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Anchor Trust Generates Awareness and Drives Inquiries with Direct Mail Piece Submitted by Print Power 27 01 2014 Tausta Anchor a trusted provider of services for older people organised a wide reaching high profile launch of West Hall their new flagship care home To generate awareness and drive inquiries as well as promote all the benefits of attending open days the company released tailored DM communication Keissi The power of this campaign was largely dependent on the amount of insight and research that fuelled the DM s content The company licensed a content marketing agency to explore the routes to market to achieve maximum coverage and generate the utmost number

    Original URL path: http://www.printpower.fi/UK/Anchor-Trust-Generates-Awareness-and-Drives-Inquiries-with-Direct-Mail-Piece (2016-05-02)
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  • you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Wendy Wu Tours Engages Customers with Branded Chinese Take Away Boxes Submitted by Print Power 27 01 2014 Tausta Wendy Wu Tours wanted to stand out from the sea of other travel agencies and shout about their offer exclusively focusing on escorted tours to China and East Asia However to increase their sales the company had to first engage their travel agents who are the first touch point for the consumers interested in exploring the Far East Keissi Many Travel Agents and travellers experience of China and Chinese culture is limited to what has been exported to the UK whether it s through an introduction to Chinese cuisine Chinese New Year celebrations or a trip to Chinatown Taking this into consideration 1 500 Wendy Wu Tours branded Chinese take away boxes were designed engaging culturally hungry audience in an original fashion The boxes were hand delivered to per determined UK travel agents each containing mini brochure Chinese flowering tea and a fortune cookie grabbing the recipient s attention On top of that inside of every fortune cookie the recipients found an URL for a custom designed microsite which invited agents to visit to have the chance

    Original URL path: http://www.printpower.fi/UK/Wendy-Wu-Tours-Engages-Customers-with-Branded-Chinese-Take-Away-Boxes (2016-05-02)
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  • with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Census s Extensive Cross Channel Campaign 2011 Submitted by Print Power 23 01 2014 Tausta This extensive cross channel campaign had a challenging task of reaching over 26 million households and re built trust amongst minorities Help Tomorrow Take Shape idea slowly unfolded across TV Outdoor Press Digital DM Experiential and Ambient media proceeding in 3 phases Education Call to action and Follow up Keissi Whilst the integrated campaign addressed target audience across all demographics printed communication was tasked with specially tailored goal reaching immigrants and younger audience The first objective was executed with placement of print advertising in 153 BME magazines in languages such as Chinese Bengali Greek Gujarati Polish and Turkish Magazines were qualified as a trustworthy vehicle amongst

    Original URL path: http://www.printpower.fi/UK/Censuss-Extensive-Cross-Channel-Campaign-2011 (2016-05-02)
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  • sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Bentley Use Sales Collateral to Channel Exclusivity and Brand Awareness Submitted by Print Power 23 01 2014 Tausta Newly launched Bentley GT Convertible was a luxurious car with air of exclusivity and privilege for those who bought it The car manufacturer not only wanted to engage its key audience throughout all stages of initial show room visit through test drive dealer events and final delivery and keep them engaged at all times Bentley also wanted to give them the unique money can t buy experience Keissi GTC target audience were different to the typical Bentley buyer they were younger more contemporary thinking more avant garde Bentley had to be contemporary singular and independent The campaign formed a 3 stage programme that reflected buying decision process Prospecting Intent to buy and Ordering Each stage was supported by multichannel communications Direct Mail collateral email micro site and website along with Dealer materials and events sponsorship Collateral was used throughout all stages To channel vibe of exclusivity the brand offered the campaign artwork in limited edition prints that the customers would receive as a mark of appreciation on placing an order In doing so Bentley created a unique and priceless gift that only a GTC driver could ever own Results 1 608

    Original URL path: http://www.printpower.fi/UK/Bentley-Use-Sales-Collateral-to-Channel-Exclusivity-and-Brand-Awareness (2016-05-02)
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  • Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Land Rover s Edible Direct Mail Book Submitted by Print Power 23 01 2014 Tausta To form a lasting connection between Land Rover and its target audience the brand created a practical desert survival guide as a giveaway to all Land Rover owners This guide not only provided extreme tips to stay alive in the desert but as a last resort could be consumed thanks to special print and paper technology Keissi Land Rover designed and produced a survival guide which explained the basics for staying alive in the Arabian Desert and packaged it in a way that would spur the attention of our target audience The survival guide is made out of edible paper and ink its metal binding can be used as skewers and its reflective packaging to signal for help Book was sent to 5 000 existing customers given away as a supplement to the cars manual and made freely available in sports shops The concept became so popular that Land Rover included the book as an insert in the next edition of a car magazine with a 70 000 circulation Results The book rapidly disappeared from the shelves of sports shops and Land Rover showrooms were filled with requests for copies of this new adventure must have The book was featured in more than 100 blogs and magazines such as Gizmodo Jalopnik Huffington Post PSFK Fast Company Creativity Online Creative Review AD Week Design Taxi Business Insider Auto Viva Auto News World Bushcraft USA and a whole YouTube episode produced by Rhett Link Even food magazines like Bon Appetit and Food Beast took notice As a result it garnered over 82

    Original URL path: http://www.printpower.fi/UK/Land-Rovers-Edible-Diict-Mail-Book (2016-05-02)
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  • of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Home Beyond s Home Security Systems The Tough Envelope Submitted by Print Power 23 01 2014 Tausta Aim of the DM campaign was to raise awareness for Home Beyond s home security systems and get major household goods and appliances retailers in the UAE to stock their products in the stores Keissi To illustrate how good Home Beyond s security solutions are the brand licensed Book of Jobi to create a mailer from very thin Micron sheets This made the mailer extremely difficult to get into because while it looks exactly like a paper envelope it was almost impossible to tear In most cases people had to cut the envelope to get

    Original URL path: http://www.printpower.fi/UK/Home--Beyonds-Home-Security-Systems--The-Tough-Envelope (2016-05-02)
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