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  • printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot BBC GoodFood and Kellogg s Increase Awareness Drive Sales Submitted by Print Power 22 01 2014 Tausta Kellogg s wanted to increase awareness and drive sales of its new Nature s Pleasure muesli cereal The brief was to create a fun and innovative campaign to run over the summer months that would promote the cereal s ethos of natural wholesome ingredients in a light hearted way Keissi The campaign consisted of An 8 page bound in to launch the campaign in the June issues of Good Food and Olive Followed by full page advertorials in the August issues A series of 2 page bound ins in the July issues 3 display pages in the September A dedicated micro site with online display on bbcgoodfood com The launch of the campaign suggested unique and quirky ways to soak up the summer months on a budget such as camping in your own back garden or making garden lanterns out of jam jars Readers were then invited to suggest their own money saving ways to enjoy nature and the summer months by sharing these on the micro site By doing so they were entered into a competition with the chance to win the ultimate breakfast hamper a family sized tee pee or a family day out Results The BBC advertorial campaign for Nature s Pleasure really helped us to generate awareness for our new muesli The launch of Nature s Pleasure was the first time Kellogg s had not used television advertising to promote a new product and therefore we relied heavily on the success of the print advertising BBC was able to deliver a strong campaign for us Gareth Lucy Assistant Communications Manager Kellogg s UK By the end of the campaign 61 of respondents remembered

    Original URL path: http://www.printpower.fi/UK/BBC-GoodFood-and-Kelloggs--Increase-Awareness--Drive-Sales (2016-05-02)
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  • to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Mazda MX5 and Top Gear Print Marketing Campaign Increases Brand Perception Submitted by Print Power 22 01 2014 Tausta The Top Gear Creative Solutions team was set the task of creating a campaign that would launch the new Mazda MX5 in the UK and also change the perception of the car which suffered from identity issues This engaging cross platform campaign with strong emphasis on print marketing successfully hit the target and registered a 37 uplift in brand perception Keissi Aside from increasing brand awareness and inducing purchase intention the brand also wanted to engage its key target audience and demonstrate the driving experience of the Mazda MX5 Roadster This was achieved through reader generated advertorials in Top Gear magazine based on Favourite Drives asking Top Gear s audience to submit their favourite driving routes in the UK The top 5 suggestions each month were then shot featuring the MX 5 in action by the Top Gear team and appeared in the magazine Readers were incentivised to submit their favourite drive with a driving day at a UK race circuit and the opportunity to see their own favourite drive in Top Gear magazine In addition a mini Top Gear magazine was distributed to test drivers via Mazda dealers and at the show Results The Mazda Favourite Drives campaign had a positive impact on the perception of the Mazda s

    Original URL path: http://www.printpower.fi/UK/Mazda-MX5-and-Top-Gear-Print-Marketing-Campaign-Increases-Brand-Perception (2016-05-02)
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    the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Reset all Select Your Language By selecting your language choices you can view content on all the Two Sides websites Channels Magazines Newspapers Direct mail Customer magazines Door drops Catalogues Magalogues Sales collateral Commercial Print Results Advertising effectiveness ROI Brand Image awareness Buying intention Consumer engagement Lead generation Part of a multi channel campaign Sales increase Sensory Stimulation Industry Automotive Charity Government Retail Clothing and accessories Durables Distribution Entertainment Financial FMCG Health care Industry Media Telecommunications Services Case Studies Research All Case Studies Research are listed below but if you wish to refine your search please tick the boxes on the side panel more than one is possible Submit a Case Study First select your search criteria from the panel on the left and then tick your search option below Option 1 Select the search criteria you need and get case studies that contain any of your search criteria Option 2 Select the search criteria you need and get case studies that contain only the combination of search criteria selected Option 3 Enter your search words here and find relevant case studies Hae Spreadables Butter Increases Brand Awareness with Newspaper Advertising The Bradford Chamber of Commerce One Less Worry Campaign Open Wine Newspaper Ad Drives Business Growth Interactive

    Original URL path: http://www.printpower.fi/Keissit?page=8 (2016-05-02)
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  • your details below to receive regular newsletters and emails about the sustainability and attractiveness of print and paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Microsoft research newspapers play superior role for retailers Submitted by Priscilla Perniciotti 22 01 2014 Keissi Top level research shows once again that print advertising is twice as effective as television advertising The study conducted by Microsoft in the UK indicates that every 1 spent on print advertising yields 5 in revenue This compares with returns of 2 15 for television and 3 44 for online advertising Microsoft conducted the research among 26 leading UK retailers of which 24 are among the top 100 UK companies in terms of media spend The list includes large clothing stores big grocery retailers fashion retailers and department stores On the basis of the research Microsoft proposes that retailers increase their print and online budgets by 10 and decrease their television budget by the same amount These findings confirm earlier research carried out in the UK by BrandScience www brandsciencenetwork com which showed twice the Return on Investment for print media as compared with other media It is interesting to note that both pieces of research were made independently and

    Original URL path: http://www.printpower.fi/UK/Microsoft-research-newspapers-play-superior-role-for-retailers (2016-05-02)
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  • a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Research institutes Dynamic Logic and Millward Brown prove magazines effectiveness Submitted by Print Power 22 01 2014 Keissi DYNAMIC LOGIC MILLWARD BROWN S CROSSMEDIA RESEARCH Proof of magazines effectiveness was seen in the USA from the research institutes Dynamic Logic and Millward Brown whose CrossMedia Research has measured a large number of advertising campaigns which used multiple media An aggregate analysis of 32 campaigns which placed significant investment in magazines has shown how magazines and other media work together at building or shifting brand attitudes For each campaign five steps in the purchase funnel were measured Aided brand awareness Advertising awareness Message association Brand favourability Purchase intent Results The research showed that magazines made a large contribution at each of the five stages They boosted aided awareness by 5 0 percentage points on top of the 7 6 percentage points credited to TV And similarly for the other four stages Most impressive of all however was magazines effect on the single most vital criterion purchase intent TV had increased consumers intention to buy the products by an average of 4 6 percentage points but magazines increased purchase intent by a further 9 3 percentage points That is magazines effect in persuading people onto that last step of deciding to buy was twice the effect of television A broadly similar conclusion was found when online advertising was included The impressive scale of magazines contribution can be summarised by adding the percentages across all five steps of this purchase funnel for each medium Magazines contributed 53 of the effects achieved by advertising leaving TV with

    Original URL path: http://www.printpower.fi/UK/Research-institutes-Dynamic-Logic-and-Millward-Brown-prove-magazines-effectiveness (2016-05-02)
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  • will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Print Power Italy research confirms continued importance of print and paper in Italian media market Submitted by Print Power 22 01 2014 Keissi Print Power Italy commissioned Lorien Consulting to carry out research on the Italian market on stakeholders and influencers investors companies and media centers with the goal of mapping the perception and effectiveness of different media identifying criteria and reasons for communication and marketing planning choices which underline the values linked to printed media Results The research revealed some interesting results 33 of the total communication budget is spent on paper based media above and

    Original URL path: http://www.printpower.fi/UK/Print-Power-Italy-research-confirms-continued-importance-of-print-and-paper-in-Italian-media-market (2016-05-02)
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  • Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Top Gear Magazine Raises Awareness for Shell Submitted by Print Power 21 01 2014 Tausta The Top Gear team really wanted to raise awareness of the new Shell V Power and Shell V Power Diesel fuels via clearly communicating the key benefits and values of Shell V Power particularly the high quality and improved performance that it delivers In order to achieve this a combination of magazine advertorials reader events and a website was put to action by the creative team Keissi The magazine DPD advertorials were placed in Top Gear magazine which was the main print vehicle of this campaign They featured stunning photography and included interviews with professional drivers from Shell s motorsport team Kimi Raikkone Troy Bayliss Tom Kristensen and Casey Stoner The magazine was designated as the first point of touch for Shell s target audience and was highly focused on showcasing visually impactful representation of the brand s values Not only did this raise awareness of Shell s involvement in motorsports but it also helped to drive traffic to the website where users could enter the competition to win an all expenses VIP trip to the Melbourne Formula 1 as guests of Shell and Ferrari Results The advertorials successfully engaged readers with a 74 recall rate equating to 1 3 million readers each issue They were also extremely effective at driving readers to the website with 86 of

    Original URL path: http://www.printpower.fi/UK/Top-Gear-Magazine-Raises-Awareness-for-Shell (2016-05-02)
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  • and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot John Lewis and IPC Southbank Maximise Brand Exposure Through their Latest Catalogue Submitted by Print Power 21 01 2014 Tausta IPC Southbank owner of the UK s top Homes magazines was tasked with the challenge of raising awareness of the extent of John Lewis home furnishing range and subsequently inducing purchase intent amongst the magazine s up market readers Keissi The John Lewis campaign was an integrated magazine and online approach across IPC Southbank s Home Interest titles and House To Home website throughout autumn 2009 John Lewis really wanted to be seen as an inspiring brand encouraging consumers to use their products and services when improving or decorating their homes This was achieved through maximizing exposure of their latest catalogue The campaign launched with an 8 page bound in section running in the October issue of Ideal Home Homes Gardens Livingetc Country Homes Interiors and 25 Beautiful Homes The October edition of Ideal Home also included a copy of JL autumn winter catalogue Following was a 10 page bound in JL section in the November issues of each title The campaign was supported by dedicated online features Results The research conducted by IPC Insight revealed that the campaign provided inspiration with 66 encouraged to look at John Lewis for

    Original URL path: http://www.printpower.fi/UK/John-Lewis-and-IPC-Southbank-Maximise-Brand-Exposure-Through-their-Latest-Catalogue (2016-05-02)
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