archive-fi.com » FI » P » PRINTPOWER.FI

Total: 421

Choose link from "Titles, links and description words view":

Or switch to "Titles and links view".

  • you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Abbey s Super Saver Campaign Boosted by Media Mix Campaign Submitted by Print Power 21 01 2014 Keissi Abbey Savings part of the Santander Group launched its Super Saver campaign using print and online newspapers as well as TV They targeted an audience of adults 30 64 years old from established families all of whom were mature workers With a media spend of 0 6m on newspapers 0 1m on online newspapers and 2m 3 9m YTD on TV the company was able to make a significant impact in many areas For example print and online newspapers with their high reach attentive and engaged audience drove a 51 increase in web traffic to the Abbey s landing pages something that is vital for finance companies Overall newspaper readers spent longer than average on Abbey s website and visited more pages than typical visitors Web traffic via Google searches was boosted by 39 whilst direct visits to the abbey com homepage went up 47 after the print newspaper campaign was launched Adding national newspapers and online newspapers made the TV spend work more effectively across all diagnostic measures including engagement branding communication and likelihood to apply for Abbey s range of savings products Increasing multiple newspaper executions across print and online platforms built emotional brand values by 49 and call to action by 86 compared with TV on its own The combination of TV Newspaper and online advertising played

    Original URL path: http://www.printpower.fi/UK/Abbeys-Super-Saver-Campaign-Boosted-by-Media-Mix-Campaign (2016-05-02)
    Open archived version from archive


  • sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Toyota Profits from a Blended Media Approach Submitted by Print Power 21 01 2014 Tausta Toyota Auris launched an advertising campaign using national newspapers and TV targeting ABC1 adults aged 35 54 The media spend for national newspapers was 1 3m for TV 4 2m and for online newspapers 0 1m Keissi The print format drove a 14 uplift to the respective landing page and online newspapers drove a 17 increase in unique visitors to the Toyota Auris landing page People using unique URLs from newspaper ads were six times more likely to request a brochure or a test drive than others Adding newspapers to TV delivered 11 times the increase in brand commitment versus using TV by itself The full campaign of multiple newspaper executions online newspapers and TV doubled the depth of information and reappraisal and almost tripled emotional brand connection In addition it delivered three times a greater call to action than when only TV was used Robin Giles General Manager Marketing Communications at Toyota weighed in on this campaign Newspaper advertising played an key role in the Auris launch year says Robin helping to raise awareness and consideration Results showed that brand ads in newspapers running alongside TV also improved responses to the TV ad

    Original URL path: http://www.printpower.fi/UK/Toyota-Profits-from-a-Blended-Media-Approach (2016-05-02)
    Open archived version from archive


  • box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot A Bitesize Product Gets a Mountain of Push Thanks to a Mixed Media Campaign Submitted by Print Power 21 01 2014 Keissi Bitesize Shredded Weat is made from just one ingredient whole grain wheat The company s slogan is In a complicated world it s great to know there s something simple It ran a national newspaper and TV campaign targeting regular cereal buyers women who are between 25 and 60 The media spend on national newspapers was 0 9m on TV 1 3m from April July 2007 Newspapers help modify people s opinions every day providing new information that provokes re appraisal As such they provided a great context for presenting a fresh perspective on Bitesize Shredded Wheat Newspapers also compensated for the inherent weakness of commercial TV in London South and among younger more upscale consumers Brand tracking by Millward Brown was conducted pre and post the activity while dunnhumby provided sales results via analysis of Tesco Clubcard data Results Newspapers alone drove a 6 9 sales uplift during the campaign and a further 8 4 during post campaign At 3 OTS sales due to newspapers increased by 11 during the campaign and 7 4 afterwards TV plus newspapers also increased brand commitment by 5 points and increased brand involvement by 4 points Phil Toms Marketing Controller at Shredded Wheat was enthusiastic We

    Original URL path: http://www.printpower.fi/UK/A-Bitesize-Product-Gets-a-Mountain-of-Push-Thanks-to-a-Mixed-Media-Campaign (2016-05-02)
    Open archived version from archive


  • address below to reset your password Log In failed please check your details and try again Cancel Reset Email Sent Unohtuiko salasana Muista salasana Kirjaudu Subscribe to our Newsletter Please provide your details below to receive regular newsletters and emails about the sustainability and attractiveness of print and paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot The efficiency of Danish door drop Submitted by Print Power 21 01 2014 Keissi This report produced by international research organisation GfK and Danish distribution company FK Distribution explores the increasing effectiveness of door drops in Denmark as well as the recall rates and spending

    Original URL path: http://www.printpower.fi/UK/The-efficiency-of-Danish-door-drop (2016-05-02)
    Open archived version from archive


  • Log In failed please check your details and try again Cancel Reset Email Sent Unohtuiko salasana Muista salasana Kirjaudu Subscribe to our Newsletter Please provide your details below to receive regular newsletters and emails about the sustainability and attractiveness of print and paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Promoting a brand new product Skånemejerier Submitted by Print Power 21 01 2014 Keissi Swedish dairy company Skånemejerier were looking for a marketing campaign to promote a new milk carton and decided to use door drop to achieve maximum reach and penetration into the singles market Find out how they did

    Original URL path: http://www.printpower.fi/UK/Promoting-a-brand-new-product---Sknemejerier (2016-05-02)
    Open archived version from archive


  • below to reset your password Log In failed please check your details and try again Cancel Reset Email Sent Unohtuiko salasana Muista salasana Kirjaudu Subscribe to our Newsletter Please provide your details below to receive regular newsletters and emails about the sustainability and attractiveness of print and paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Creating effective customer relations Submitted by Print Power 21 01 2014 Keissi Custo in association with De Post La Poste explores the role of customer media including the various channels it can use its marketing goals and how to choose the ideal publishing partner Also includes

    Original URL path: http://www.printpower.fi/UK/Creating-effective-customer-relations (2016-05-02)
    Open archived version from archive


  • Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Mitsubishi i MiEV Newspaper Campaign Submitted by Print Power 15 01 2014 Tausta New electric car produced by Mitsubishi was facing an unusual hindrance to become successful one of people s biggest fears of electric vehicles is being electrocuted John Street ad agency was appointed to combat this phobia with a strong educational campaign that not only cleared the irrational fear but also positioned Mitsubishi i MiEV as a reliable means of transport Keissi Newspapers were chosen as the key vehicle of this campaign based on their wide reach broad appeal across demographics and visually rich impact John Street designed a series of print car ads featured along mocked up articles tackling not only the fear of electric cars but also pointing out Mitsubishi s model economic and environmental benefits zero emissions mileage until recharge and economical maintenance The tone of this campaign was playful and tongue in cheek addressing people s concerns with made up phobia electriphobia The website supporting the campaign electriphobia com featured funny videos which explained various worries and questions such as how to fill up an electric car It also included useful tools f e energy use check for the usual home office journey Results The results revealed that the newspaper advertising was very effective especially for those who were exposed to it more than 3 times 504 people admitted that

    Original URL path: http://www.printpower.fi/UK/Mitsubishi-i-MiEV-Newspaper-Campaign (2016-05-02)
    Open archived version from archive

  • Keissit
    regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Reset all Select Your Language By selecting your language choices you can view content on all the Two Sides websites Channels Magazines Newspapers Direct mail Customer magazines Door drops Catalogues Magalogues Sales collateral Commercial Print Results Advertising effectiveness ROI Brand Image awareness Buying intention Consumer engagement Lead generation Part of a multi channel campaign Sales increase Sensory Stimulation Industry Automotive Charity Government Retail Clothing and accessories Durables Distribution Entertainment Financial FMCG Health care Industry Media Telecommunications Services Case Studies Research All Case Studies Research are listed below but if you wish to refine your search please tick the boxes on the side panel more than one is possible Submit a Case Study First select your search criteria from the panel on the left and then tick your search option below Option 1 Select the search criteria you need and get case studies that contain any of your search criteria Option 2 Select the search criteria you need and get case studies that contain only the combination of search criteria selected Option 3 Enter your search words here and find relevant case studies Hae Famous Photos Reimagined as Selfies in Newspaper s Wonderful Print Ads Proximity London The Royal British Legion Harrison s Fund

    Original URL path: http://www.printpower.fi/Keissit?page=9 (2016-05-02)
    Open archived version from archive