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  • Reset your password Kirjaudu tässä omille jäsensivuillesi Enter email address below to reset your password Log In failed please check your details and try again Cancel Reset Email Sent Unohtuiko salasana Muista salasana Kirjaudu Subscribe to our Newsletter Please provide your details below to receive regular newsletters and emails about the sustainability and attractiveness of print and paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Lego ad for Toys r us Submitted by Ulbe Jelluma 10 04 2015 How beautifully showing what every dad has experienced with his kids the advertisement for Toys r us has it all No words needed

    Original URL path: http://www.printpower.fi/Lego-ad-for-Toysr-us (2016-05-02)
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  • Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Help Desk Door Drop That Costs Less Than Twenty Cents Per Peice Submitted by Shareena Patel 07 04 2015 Majority of schools existing in rural India are so poorly equipped that students don t even have desks in their classrooms Pupils have to sit hunched on the floor for hours which results in poor eyesight and bad posture conditions that will last them for life NGO Aarambh created an easy and economical solution that improved the quality of education for children from impoverished areas NGO Aarambh a non profit charity organization combined low cost solution with impactful execution in their original and unique design The charity approached corporate houses and retail outlets asking for discarded cartons Using obtained raw material they designed and created Help Desk a folding carton desk which could also be used as a bag Help Desk was distributed to local schools reaching hundreds of children Pupils now could comfortably write and read as well as carry their books on their long walks to school safely without worrying about damaging their belongings Most importantly though Help Desk significantly enhanced the quality of education in rural India in economical ecological and useful way And it costed less than twenty cents per piece NGO Aarambh distributed Help Desks in over 600 schools in villages Thanks to this campaign around 10 000 kids in rural India

    Original URL path: http://www.printpower.fi/Help-Desk-Door-Drop-That-Costs-Less-Than-Twenty-Cents-Per-Peice (2016-05-02)
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  • Ideat
    try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Reset all Select Your Language By selecting your language choices you can view content on all the Two Sides websites Channels Magazines Newspapers Direct mail Customer magazines Door drops Catalogues Magalogues Sales collateral Commercial Print Results Advertising effectiveness ROI Brand Image awareness Buying intention Consumer engagement Lead generation Part of a multi channel campaign Sales increase Sensory Stimulation Industry Automotive Charity Government Retail Clothing and accessories Durables Distribution Entertainment Financial FMCG Health care Industry Media Telecommunications Services Inspiration First select your search criteria from the panel on the left and then tick your search option below Option 1 Select the search criteria you need and get inspiration that contain any of your search criteria Option 2 Select the search

    Original URL path: http://www.printpower.fi/Ideat?page=9 (2016-05-02)
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  • and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Selling travel off the page with free newspapers Submitted by Ulbe Jelluma 26 06 2015 Free weekly newspapers that are often distributed together with door drops remain a very efficient channel for advertisers Recently at the PRIMA Conference Louis Fraisse from Altavia pointed out the ongoing interest from advertisers One reason being that advertising in door drops drive sales or even better succeed in selling off the page The points made by Louis Fraisse are now confirmed by a Dentsu Aegis Network presentation This presentation includes examples and results of advertisements in free weekly magazines It shows for example the case of Coca Cola Their advertisement included a coupon Of all coupons redeemed 75

    Original URL path: http://www.printpower.fi/UK/Selling-travel-off-the-page-with-free-newspapers (2016-05-02)
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  • attractiveness of print and paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Writing against smoking using tar based ink Submitted by Ulbe Jelluma 24 06 2015 In Thailand BBDO Proximity developed a striking campaign against smoking The campaign used ink made of the tar of heavy smokers The ink that was derived from the tar was made available in the typical ink pots These ink pots were distributed for free to the public People were asked to write letters that point at the risks of smoking The campaign generated more than 100 000 participants The letters were also picked up by

    Original URL path: http://www.printpower.fi/UK/Writing-against-smoking-using-tar-based-ink (2016-05-02)
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  • newsletters and emails about the sustainability and attractiveness of print and paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot The future of news is extraordinarily bright Submitted by Ulbe Jelluma 24 06 2015 News is everywhere and consumers are increasingly interested in news They are either consumers of news creators of news or repurposing news Ross Dawson the author of the Newspaper Extinction Timeline has now an updated presentation about the future of news This is no presentation about the extinction but an overview of developments related to the use and creation of news whether presented via newspapers or other channels

    Original URL path: http://www.printpower.fi/UK/The-future-of-news-is-extraordinarily-bright (2016-05-02)
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  • will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Listen to the World Press Photo Award pictures Submitted by Ulbe Jelluma 12 06 2015 There have been numerous attemps to include sound in the production of a book poster or magazine The University of Chemnitz Germany has now included sound into a unique version of the World Press Photo Award book The sound tells the story that is shown in each photo The readers do not only see the image but can also listen to the background story of what they see and what happened before and after the picture was taken We ve shown examples of print including sound in earlier posts like the Novalia or Beck s Beer posters Untill now most of the examples are one offs most are in the experimental phase Although printed electronics is gaining traction it still seems to be too expensive to use them on a larger scale Adding sound to printed publications can however add one more distinguising point The World Press Photo Award Book is a limited production by the Technical Univerisity of Chemnitz commissioned by the advertising agency Service Plan Germany They printed electronic circuits on paper inserted thin loadspeakers between two layers of paper

    Original URL path: http://www.printpower.fi/UK/Listen-to-the-World-Press-Photo-Award-pictures (2016-05-02)
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  • Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Six reasons why advertisers should include mags in the mix Submitted by Ulbe Jelluma 11 06 2015 The UK magazine media have launched a new initiative to promote the use of magazine media The initiative called Magnetic kicks off with a thorough piece of research about magazine readers The study identifies Six Rules of Attraction Immersion Inspiration Belonging Stature Growth and Influence The study took place over two years with over 15 000 magazine media consumers It included mobile diaries online surveys in depth video and face to face interviews which highlighted the 28 per cent increase in digital interactions with magazine media year on year Rules of Attraction 1 Immersion Readers immerse themselves more in magazine media creating valuable moments of escapism We all know that when we pick up a magazine that we actually spend real time consuming it and we re truly immersed in it We tend to be quite focused on it We re not simultaneously doing half a dozen other things 2 Inspiration Readers take the greatest inspiration from magazine media Magazines offer content that is second to none There isn t any other format that actually gets people more inspired 3 Belonging Readers identify with magazine brands creating a sense of belonging and feelings of loyalty and trust A sense of community arises because the magazine is about something and that content is extraordinarily important in creating a connection between people digital really allows that community to be opened up and shared in a way that print could only dream of 4 Stature Magazine brands deliver high quality relevant content in a trusted environment giving them

    Original URL path: http://www.printpower.fi/UK/Six-reasons-why-advertisers-should-include-mags-in-the-mix (2016-05-02)
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