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  • Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Consumers are wired to interact with paper like no other medium Submitted by Ulbe Jelluma 11 06 2015 With the increased knowledge about how the brain scientist also have better insights into what the brain experiences when touching an object book magazine or brochure Last year in Germany a book was published Touch der Haptic Effekt im multisensorischen Marketing that details the findings of various studies and shows what touch can do for the marketing of brands These findings can indeed have a positive effect on the effectiveness of the printed messages And only printed channels whether newspapers magazines direct mail door drops or catalogues can offer this experience to brands Other channels can not offer all the senses print can offer The latest issue of the Print Power magazine German edition includes an interview with one of the authors of Touch Sebastian Haupt By the way the theme of this issue of the Print Power magazine is also sensory marketing The magazine features a scratch and sniff strawberry on the cover and includes an article with brands that use sensory marketing Recently A Communicator s Guid to The neuroscience of touch was published in the USA This publication written by Professor David Eagleman looks at communications through the lens of neuroscience Prof Eagleman is an expert in the field of neuroscience and his thoughts about the subject of touch and the importance for paper can be found in this publication He immediately signals the importance of touch for supporting a unique brand

    Original URL path: http://www.printpower.fi/UK/Consumers-are-wired-to-interact-with-paper-like-no-other-medium (2016-05-02)
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  • and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Having it printed gaining status Submitted by Ulbe Jelluma 11 06 2015 In the movie American Psycho a scene shows the importance New York business men attach to their business card This small printed item creates status and at the same time makes them jealous It is a great demonstration of the what might become one of the future roles of printed material supporting high quality and luxurious products or services At a recent pop up exhibition in Amsterdam over 150 samples of creative high quality and inspiring samples were shown The exhibition organised by Arjowiggins travels to various design centres in Europe like Paris Milan Barcelona and London It

    Original URL path: http://www.printpower.fi/UK/Printed--status (2016-05-02)
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  • and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Did publishers apply David Nash game theory Submitted by Ulbe Jelluma 01 06 2015 This week the game theory developer David Nash died in a car crash a taxi that drove him and his wife home He has developed a theory that is currently part of every MBA curriculum and used in business politcis and even in private life Most recently we were reminded of his theory when speculationg started about Greece s strategy towards the EU More relevant to our industry is to find out whether the paper print publishing and postal industry have used the game theory in re thinking their strategy to

    Original URL path: http://www.printpower.fi/UK/Did-publishers-apply-David-Nash-game-theory (2016-05-02)
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  • the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot 72 of Millennials spend time reading physical press Submitted by Ulbe Jelluma 01 06 2015 Millennials will be the largest generation in the workforce in 2015 This is the year Millennials claim their place in the global economy This is what Fast Company wrote about this generation in December 2014 Indicating the growing importance of this group What is the reading behaviour of this generation and how will this influence the printed press Eurostat data confirm that 27 per cent of the European population consists of Millennials For the record Millennials are born between 1982 and 1994 therefore now between 21 and 33 years old But more they were between 6 and 18 when mobile phones started to become mainstream Google conquered the world with its search engine and laptops become more often used They are the generation that was raised with the technology that is currently dominant Millennials will have the most spending power by 2017 of any generation Therefore it is crucial to keep them as readers of the printed press However targeting them is hard certainly with print MediaLife spoke with Justin Etheridge of Time Out North America As Time Out London started a re positioning three years ago to target Millennials the publication now also wants to change its positioning for New York There are four key points to bear in mind when adapting the positioning towards this growing group 1 Be prepared to spend money The new circulation model free distribution will cost a lot of money and so will new employees for different section 2 Make your website up to date No print model will work without a good website 3 Offer

    Original URL path: http://www.printpower.fi/UK/72-of-Millennials-spend-time-reading-physical-press (2016-05-02)
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  • attractiveness of print and paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Watch out for dopamine burst when reading ad Submitted by Ulbe Jelluma 28 05 2015 Andrew Robertson President and CEO of BBDO worldwide presented a 2 minute introduction on Bloomberg TV about the emotional effects of advertising The advertising chief showed how advertising can change emotions and consumer behaviour We all believe that our decisions are logical based upon reason However Mr Robertson shows in the 2 minute interview that we re not always reacting as Mr Spock in Star Wars It seems we re much more like Homer Simpson driven by emotions Robertson argues that when we see an ad we can have an emotional reaction like laughing However there is also a physical reaction there can be a burst of the dopamine or oxytocin molecules The dopamine molecule has to do with confidence and lust whereas the oxytocin is related to love belonging and trust Brands that can get associated with this molecules create a strong bond with consumers Moreover these molecules are also predictive for the sales result Robertson refers to a study with five brands where the molecule release predicted the sales effect This insight

    Original URL path: http://www.printpower.fi/UK/Watch-out-for-dopamine-burst-when-reading-ad (2016-05-02)
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  • the second best informative medium with an increase from 47 to 51 This is an interesting development showing the change the various media brands are going through Magazine and newspaper brands have diversified their offering with PDF editions web editions and tablet and smartphone apps Newspapers and magazines might have decreased in their role of information source they will most certainly play that role extremely well online Bild de Spiegel de and Focus de are among the Top 25 visited websites in Germany The next graph from the study of Die Medienanstalten shows how strongly the media are related to the informative character In other words what is the importance of the informative role of that medium The graph shows some surprises TV for example is seen a dominant informative medium where one would expect TV also to play a very important role in terms of entertainment The Internet is seen by almost half of the respondents as informative whereas one would expect that share to be bigger Newspapers remain predominantly an information source Likewise with radio Magazines have obviously a dual role of entertainment and information The last graph is what I would call the Sorrell equation Sir Martin Sorrell mentioned about three years ago that advertising expenditures should follow the number of eyeballs Meaning that more should be spend on digital media and less on print as the latter is loosing readership Although some weeks ago he changed his view on this I still wanted to see how this works out in Germany This equation does not take into account three important factors the cost to reach a reader or a viewer This cost contact has a huge variation the costs of the traditional media are higher than digital media This will make a campaign in traditional media

    Original URL path: http://www.printpower.fi/UK/Changing-role-of-media-in-Germany (2016-05-02)
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  • this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Making ads time relevant Top Topicals in Belgium Submitted by Ulbe Jelluma 24 04 2015 A tried and trusted strategy to get additional interest from readers of newspapers and magazines is to make the advert time relevant In other words relate it to an actual event These events are often of high interest of readers who want to know everything related Linking your advert to the first major snow fall the first Gold medal at the Olympics or Black Friday generated increased attention A tried and trusted strategy to get additional interest from readers of newspapers and magazines is to make the advert time relevant In other words relate it to an actual event These events are often of high interest to

    Original URL path: http://www.printpower.fi/UK/Making-ads-time-relevant-Top-Topicals-in-Belgium (2016-05-02)
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  • Uutiset
    emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Reset all Select Your Language By selecting your language choices you can view content on all the Two Sides websites Channels Magazines Newspapers Direct mail Customer magazines Door drops Catalogues Magalogues Sales collateral Commercial Print Results Advertising effectiveness ROI Brand Image awareness Buying intention Consumer engagement Lead generation Part of a multi channel campaign Sales increase Sensory Stimulation Industry Automotive Charity Government Retail Clothing and accessories Durables Distribution Entertainment Financial FMCG Health care Industry Media Telecommunications Services News All News items are listed below but if you wish to refine your search please tick the boxes on the side panel more than one is possible First select your search criteria from the panel on the left and then tick your search option below Option 1 Select the search criteria you need and get news that contain any of your search criteria Option 2 Select the search criteria you need and get news that contain only the combination of search criteria selected Option 3 Enter your search words here and find relevant news Hae Oscars best kept secret in an envelope Direct Marketing as a meaningful addition to SEO C A asks the reader to Like the print ad Seven reasons to include mags in your media

    Original URL path: http://www.printpower.fi/Uutiset?page=10 (2016-05-02)
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