archive-fi.com » FI » P » PRINTPOWER.FI

Total: 421

Choose link from "Titles, links and description words view":

Or switch to "Titles and links view".

  • the American Magazine Media 360 Conference recently His remark fits into what looks like a positive evolution of magazine audience in the USA The latest figures about audience show an increase in readership When zooming in on the most important US titles and making a difference of Print digital editions vs all platforms including Print digital web mobile and video we notice important differences between brands The majority of the magazine brands do well This is what Rob Candelino mentioned during the American Magazine Media 360 Conference recently His remark fits into what looks like a positive evolution of magazine audience in the USA The latest figures about audience show an increase in readership When zooming in on the most important US titles and making a difference of Print digital editions vs all platforms including Print digital web mobile and video we notice important differences between brands The majority of the magazine brands do well Almost all titles increase their audience by diversifying into more platforms While web mobile and video are the platforms that account for the largest growth print audience does grow as well This view is confirmed by Hearst Magazines at the same Conference Michael Clinton mentioned that on the print side of the business relationships with consumers have never been never been stronger than it is today Further more Millennials go for print with 40 per cent of all new subscriptions of The Economist are from this group And Forbes claiming that they now have more print and digital readers than at any time in history This observation coincides with the view of the Rob Candelino VP marketing Haircare at Unilever US He mentioned that after having met with publishers magazine media have fantastic print and relevant omni channels With the latter he refers to the

    Original URL path: http://www.printpower.fi/UK/Unilever-USA-Youve-made-print-very-relevant-for-us (2016-05-02)
    Open archived version from archive



  • of the five publishers recorded double digits growth with only Simon Schuster down albeit marginally on 2013 By contrast the top five publishers recorded an 18 rise in digital volume versus 2012 which followed that huge 105 gain in 2012 on 2011 For the past few years we have used the numbers provided by the big groups to make some assumptions about the overall digital market The top five publishers represent 56 of BookScan s print volume in 2014 if we assume their digital market share is broadly in line with this we can argue that the overall e book market in 2014 amounted to 87 8m units representing a year on year rise of 18 5 compared with 20 in 2013 From this we extrapolate an overall market value of 370m which is based by using the average selling price for digital content up to October as recorded by Nielsen How do these numbers chime with those reported elsewhere The best source for publisher data is the Publishers Association s Yearbook which takes sales from across its membership but reports the invoiced value not the price paid at tills Its figure for consumer e book sales in 2013 was 263m compared with 222m in 2012 representing growth of 18 It has yet to release 2014 numbers but in July reported that publishers digital sales grew 10 in the first quarter Calculating the value of the overall market based on the PA numbers is problematic In the physical book space the invoiced value is generally one third the value of the RRP and then the cost to the consumer would be the RRP less whatever discount the retailer puts on the book In the e book space any calculation would need to factor in those publishers on agency terms with those on wholesale contracts and that many retailers continue to discount e books to prices that are below the invoiced value In late 2012 2013 for example we had the 20p e book distorting the value of the overall e book market while in 2014 we have seen a number of free e books at the top of The Bookseller s monthly e book Ranking As far as we know in both instances the publishers were paid the wholesale price for each sale of the e book In 2015 we might have to contend with the impact of subscriptions where again consumption of e reading may not reflected in the value of the market and where the invoiced value may well exceed what the consumer pays This context is important to understand when trying to figure out the growth rates of a market that is still in its infancy and prone to tantrums Last year I wrote that in the UK at least the rate of growth in the e book market was exaggerated in 2012 because of the Fifty Shades trilogy which also then further skewed the perceived slowdown in sales growth in 2013 for example in 2012 the

    Original URL path: http://www.printpower.fi/UK/Print-media-seem-to-react-well-on-initial-consumer-interest-in-digital (2016-05-02)
    Open archived version from archive


  • years Even digital retailers such as Bonobos the menswear retailer and Birchbox the beauty subscription service have started mailing catalogs According to the Direct Marketing Association DMA catalog mailings grew in 2013 to 11 9 billion The last time companies showed so much interest in catalogs was in 2007 when catalog mailings peaked In that year alone a DMA study showed 59 of multichannel marketers had increased their catalog circulation from the year before J C Penney s catalog distribution had swelled to 70 different mailings in addition to its annual 1 000 page Big Book But then the Great Recession hit and retailers looking to trim their expenditures cut catalog budgets With the concurrent rise in online sales and marketing print media seemed like a waste Although some holdouts remained notably Patagonia and Brookstone catalog circulation continued to decline for the next several years According to the DMA in 2012 mailings dropped to its lowest level since it began collecting annual data in 2001 The recent resurgence in the popularity of catalogs raises questions about their value and long term viability Is the latest rebirth of the catalog merely a reflection of the Great Recession s conclusion Will they once again fall out of fashion at the first sign of softness in the market Given the new dynamics of multichannel marketing and commerce as well as the new targeting and measurement capabilities of catalog marketing I think catalogs are here to stay this time Multi channel shopping and buying is on the rise and retailers know that customers who use more than one of their channels are usually the most valuable In fact Nordstrom reports that customers who have a multi channel relationship with the brand spend four times as much as those who do not Bonobos shares similar results with Craig Elbert vice president of marketing reporting that 20 of the website s first time customers are placing their orders after having received a catalog and are spending one and a half times as much as new shoppers who didn t receive a catalog first Catalogs are also uniquely designed to help marketing departments fulfill their objectives Marketers are increasingly challenged to produce a specific return on investment for their efforts The effect of a broadcast spot or social media campaign on sales may be hard to pin down but catalogs with their definitive mail dates and customer and source codes are easier to track Targeting with catalogs is also much easier now thanks to huge industry databases containing all sorts of information on millions of households And thanks to online purchasing many retailers have amassed their own customer databases that can be synced up with them This combination gets the right catalogs into the right hands What s more new production and printing capabilities in print media have taken the cost and complexity out of versioning the industry term for tailoring different versions of a catalog to different customer segments Outdoor and apparel retailer L L Bean

    Original URL path: http://www.printpower.fi/UK/Why-the-Print-Catalog-Is-Back-in-Style (2016-05-02)
    Open archived version from archive


  • man around made a very interesting point last week during a breakfast session at the Broadcasting Press Guild He said There s an argument at the moment going on about the effectiveness of newspapers and magazines even in their traditional form and maybe they are more effective than people give them credit for This is a U turn on previous presentations made by him His argument has been that newspapers and magazines generate a disproportionate share of advertising revenues compared to the time consumers spend with these channels As argued on our website this argument does not include the difference in value of somebody reading an ad in print vs online Which in turn is translated into a higher rate for print media Sorrell now states that he has seen some interesting data that shows higher consumer engagement levels with newspapers and magazines as well as their ability to generate more attention and focus which means readers are likely to retain information Martin Sorrell Chairman of WPP and probably the most important ad man around made a very interesting point last week during a breakfast session at the Broadcasting Press Guild He said There s an argument at the moment going on about the effectiveness of newspapers and magazines even in their traditional form and maybe they are more effective than people give them credit for This is a U turn on previous presentations he made His argument has been that newspapers and magazines generate a disproportionate share of advertising investments compared to the time spend with these channels As argued on our website this argument does not include the difference in value of somebody reading an ad in print vs online Sorrell now states that he has seen some interesting data that shows higher consumer engagement levels with newspapers

    Original URL path: http://www.printpower.fi/UK/Sir-Martin-Sorrell_--promotor-of-newspapers-and-magazines (2016-05-02)
    Open archived version from archive


  • automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Personalised newspaper available as of July Submitted by Ulbe Jelluma 01 04 2015 The Walliser Bote a Swiss newspaper of the Valais region will shift to be entirely digitally printed As of July this year the move from a web offset press to a digital printing unit will take place The entire circulation of the newspaper 22 000 copies will be printed digitally by the end of the year The newspaper can be printed on various grades of paper from standard uncoated to newsprint paper and will continue to have full colour The Walliser Bote a Swiss newspaper of the Valais region will be entirely digitally printed As of July this year the move from a web offset press to a digital printing unit will take place The entire circulation of the newspaper 22 000 copies will be printed digitally by the end of the year The newspaper can be printed on various grades of paper from standard uncoated to newsprint paper and will continue to have full colour Digitalisation offers perspectives for personalised advertising Advertisements can be directed at certain groups of readers in a well defined area Advertisements can also take details as dealership addresses nearby

    Original URL path: http://www.printpower.fi/UK/Personalised-newspaper-available-as-of-July (2016-05-02)
    Open archived version from archive


  • Sent Unohtuiko salasana Muista salasana Kirjaudu Subscribe to our Newsletter Please provide your details below to receive regular newsletters and emails about the sustainability and attractiveness of print and paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot The Paper Book Submitted by Shareena Patel 19 03 2015 Graphic deisginers bible The Paper Book Arjowiggins have created a luxurious book that contains the paper companies incredible collection of creative papers The Paper Book was created in mind that designers prefer to show paper samples to their clients as blank sheets With this impressive collection of creative and luxurious paper it is definitely

    Original URL path: http://www.printpower.fi/UK/Design-Porn-The-Paper-Book (2016-05-02)
    Open archived version from archive


  • Gen Y and Millennials are buzzwords in the industry However how relevant are they for marketers Read the article below from Havas Tom Goodwin to get an understanding of their role The advertising industry is obsessed with millennials We talk endlessly about how they behave how to reach them and how to make them feel at home in the workplace We treat them like a new genre of humanity We ve become distracted by the shininess of the new crowd I m so bored of it thank goodness we re on to something new gen Z God help us You want to know a few things about millennials They generally have very little money The over 50s have 80 of the developed world s wealth and yet we make zero effort to talk to them Millennials hold nothing like the influence that we think they have I know this goes against our gut but did selfie sticks start with teens Did LinkedIn Uber Airbnb Box Twitter or Vine start with millennials Maybe just targeting millennials isn t the way to guarantee success and network effect like we all think They are the most fickle audience you can imagine From Candy Crush to FarmVille and Angry Birds to Flappy Bird we re in a world of fast fads which few can make money from Advertisers have become distracted by millennials Photograph Ed Jones AFP Getty Images But above all else what on earth is a millennial We ve taken a global wildly diverse group of people and bundled them together in nonsensical trends presentations that we all nod in agreement at because we want to make sense of the world The only thing clear about millennials is that they are just about as unique as everyone else Yet as human beings designed to see patterns to find order in chaos we find it difficult to accept that life is random nonsensical and untidy We try hard with Myers Briggs horoscopes feng shui superstitions tarot and a million other things to somehow come close to making sense of it all and it s all total crap We kid ourselves otherwise Rorschach had a point But it was forgivable In the past marketing was based on finding commonalities and probabilities to form archetypes personas and target audiences Generalisations were the structural elements that built the tower that is marketing It was all we had Today technology is changing this We used to buy media we d buy car shows because that s where people interested in cars would be But it s about to change Now via behavioural targeting programmatic buying and soon addressable TV we can buy media against peoples interests We can target people who demonstrably like cars and in places outside of car shows It s audience buying not media buying Soon this will change the way that TV shows are commissioned No longer will TV programmes be created to attract specific interests that make it easy to sell ads

    Original URL path: http://www.printpower.fi/UK/How-cool-are-Millennials-in-your-media-strategy (2016-05-02)
    Open archived version from archive


  • from most with its quirky assortment of goods It s not about brand with SkyMall he said There s nothing emotional about it However small the recent resurgence in direct mail may be explained by a better understanding of the catalog s power to drive sales Mr Cohen said He pointed to Lands End as an early example In 2000 that retailer reduced the number of catalogs it sent consumers It experienced a 100 million drop in sales as a result according to research by Kurt Salmon Lands End later added a pop up survey to its website and found that 75 percent of customers who were making purchases had first reviewed the catalog Sometimes the only way to realize how important the catalog is is to take it away Mr Cohen said About 90 million Americans make purchases from catalogs according to the Direct Marketing Association nearly 60 percent of them are women Consumers who receive catalogs spend an average of 850 annually on catalog purchases according to the American Catalog Mailers Association Continue reading the main story For many brands catalogs are the single most effective driver of online and in store sales according to analysts and retailers Recognizing that American Girl a subsidiary of Mattel recently increased the number it sent out spending more on catalogs last year than in any year over the last decade according to Kathy Monetti senior vice president for marketing Some stores like Anthropologie rely so heavily on catalogs that they make them their principal form of advertising We don t call it a catalog we call it a journal said Susy Korb chief marketing officer of Anthropologie whose materials show women wearing dresses in fields on beaches and where the rolling heather meets the broad brisk sky as one recent spread detailed Of course we re trying to sell clothes and accessories Ms Korb said but it s more to inspire and engage Patagonia has produced long form marketing materials commissioning essays for them Last year in addition to publishing 10 or so traditional catalogs the company sent two built around themes including one on falconry That catalog featured photo spreads of children with condors in Chile and wildlife volunteers releasing rehabilitated red tailed hawks in California alongside first person reflections The bird on my fist is an opportunist one read I like to think it s there because of the patient discipline I exercise That catalog included only a handful of products among them a green trucker hat jeans and brightly colored backpacks on four of the final pages in the 43 page book Dmitri Siegel executive creative director and vice president of e commerce for Patagonia called the catalogs a way we re speaking to our closest friends and people who know the brand really well Mr Siegel added that Patagonia had begun printing on 100 percent recycled paper We had to make some trade offs in terms of circulation and other expenses but it brought the mode of

    Original URL path: http://www.printpower.fi/UK/Catalogues-are-revamped-for-changing-times (2016-05-02)
    Open archived version from archive