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  • again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Uber also going for print with drivers magazine Submitted by Print Power 06 03 2015 The alternative taxi company Uber is also going to use print to communicate with its stakeholders It has launched Momentum a magazine to inform its drivers community Uber has 150 000 drivers and a magazine is an important channel to better connect with them The quarterly magazine will cover stories about how to get exercise when you re behind the wheel the best places to eat on the go and where to find restrooms when you re on the clock It is also an important tool to inform the drivers about new developments at Uber In the last two months we ve seen various companies

    Original URL path: http://www.printpower.fi/UK/Uber-also-going-for-print-with-drivers-magazine (2016-05-02)
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  • provide your details below to receive regular newsletters and emails about the sustainability and attractiveness of print and paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Free Valentine stamp and more about Xmas cards Submitted by Print Power 26 02 2015 The Dutch have a tradition of sending greeting cards it is estimated 200 millions cards were sent in 2013 About half is used for Xmas and New Year greetings Although the Dutch also use the phone and send text messages a large proportion still uses the printed card For Germany we have a interesting comparison of which channel is used More than half uses the phone a third sends a text message four out of ten sends a card via email and a third sends Xmas cards and slightly less than a quarter a postcard or a letter The research commissioned by WEB de and GMX also shows that women are using more paper based cards than men The Dutch post promoted Valentine Day in a special way with free postage A print of a kiss would suffice as a stamp For women and men In order to accept these Valentine stamps the stamp reading machines had to be programmed

    Original URL path: http://www.printpower.fi/UK/Free-Valentine-stamp-and-more-about-Xmas-cards (2016-05-02)
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  • failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Aldi introduces customer magazine in Germany Submitted by Print Power 26 02 2015 Aldi has launched a 60 pages free customer magazine in the South of Germany Aldi Inspiriert Aldi Inspires is printed on a total circulation of 1 83 million copies and will be published four times a year Although it does not contain advertising it promotes of course the Aldi products This is a new step for the discounter in moving slightly more upmarket Other retailers have preceded Aldi with customer magazines Netto Edeka and Rewe all have their titles Some even sell their customer magazines Customer magazines are a very important channel for brand owners In the last quarter of 2014 customer magazines represented 28 per cent of all newspapers weeklies trade magazines including their digital versions The total circulation of customer magazines was almost 53 million in the last quarter of 2014 and continues to increase Magazines are by far the most important print category in Germany with a total of slightly more than 100 million copies in Q4 2014 Total circulation of magazines declined only with 1 8 per cent in the last quarter Trade magazines with a total circulation of 11 million represent 6 per cent of the total publication market and this share is decreasing Finally newspapers remain fairly stable

    Original URL path: http://www.printpower.fi/UK/Aldi-introduces-customer-magazine-in-Germany (2016-05-02)
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  • Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot 17 cases from Denmark printed mailings beat email only campaigns Submitted by Print Power 26 02 2015 Denmark is the world s most digital country Only a few weeks ago it announced that the largest digital photo album with nearly 2 million records would be available Interesting to see how low tech forms of communication like letters and mailings would survive Post Denmark advertisers and research companies have conducted and published case stories which show the important relationship between the physical and the digital world The booklet The letter in digital Denmark describes 17 cases with a full description of the campaign conclusions and results The first set of cases deals with a common discussion between the accounting department and customer service should we use emails for the bills and statements instead of paper bills The cases provided show clear evidence for the role of printed bills Natur Energi a company involved in the reduction of CO2 even provides a comparison between the paper based bills and the email version On the basis of the cost of sending the bill a first reminder and customer service follow up call it came to the conclusion that the cost per customer for sending the bill by post is 2 18 and by email 3 72 The cost of using the email route is therefore 70 per cent higher See the table at the top of this article However in a digital society as Denmark combining mail and email might also be an effective solution Ikano Bank compared an entire print or email path with a mixed path of email and mail The results are surprising response rates for the solo mail or email version were at 59

    Original URL path: http://www.printpower.fi/UK/17-cases-from-Denmark-printed-mailings-beat-email-only-campaigns (2016-05-02)
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    attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Reset all Select Your Language By selecting your language choices you can view content on all the Two Sides websites Channels Magazines Newspapers Direct mail Customer magazines Door drops Catalogues Magalogues Sales collateral Commercial Print Results Advertising effectiveness ROI Brand Image awareness Buying intention Consumer engagement Lead generation Part of a multi channel campaign Sales increase Sensory Stimulation Industry Automotive Charity Government Retail Clothing and accessories Durables Distribution Entertainment Financial FMCG Health care Industry Media Telecommunications Services News All News items are listed below but if you wish to refine your search please tick the boxes on the side panel more than one is possible First select your search criteria from the panel on the left and then tick your search option below Option 1 Select the search criteria you need and get news that contain any of your search criteria Option 2 Select the search criteria you need and get news that contain only the combination of search criteria selected Option 3 Enter your search words here and find relevant news Hae Global ad expenditure growth traditional media decline expected Swiss newspapers proof sales potential advertising 48 per cent How the Austrian Post teases the NSA Owned media five successful customer magazines Philip Thomas Cannes excite creatives to think of

    Original URL path: http://www.printpower.fi/Uutiset?page=11 (2016-05-02)
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  • please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Spreadables Butter Increases Brand Awareness with Newspaper Advertising Submitted by Print Power 15 01 2014 Tausta Gay Lea Spreadables Butter wanted to increase its brand awareness as well as trial and likelihood of future use of its products To do so they emphasized their biggest benefit butter that smoothly spreads even after being stored in the refrigerator Keissi The print campaign kicked off with colour 2 3 page size newspaper ads featuring a coupon which appeared twice a week The creative was prepared in two versions one picturing piece of toast brutalized by butter and another one showed a croissant which underwent a similar treatment The message was deliberately over the top and funny but clearly showcasing the major benefit of Gay Lea s spread Frequency was maintained through smaller sized ads banner and digest size run in both colour and black and white The coupon ad which included an attractive discount of 1 was a call to action for the newspapers readers encouraging them to trial Spreadables Butter Combined with impressions on the paper s online suite the campaign synchronized in embedding in consumers mind Results Totum Research Inc an outside research agency tracked the pre and post advertising impact across the country Exposure to the newspaper and online campaign increased all the key metrics following first

    Original URL path: http://www.printpower.fi/UK/Spreadables-Butter-Increases-Brand-Awareness-with-Newspaper-Advertising (2016-05-02)
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  • our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot The Bradford Chamber of Commerce One Less Worry Campaign Submitted by Print Power 14 01 2014 Tausta The Bradford Chamber of Commerce business advice and services centre in the City of Bradford had infamous reputation of an old boys network with little relevance to the business market Formerly relying on traditional and outdated advertising and direct mail the Chamber embarked on new re positioning strategy aiming to grow membership base and appeal to local business professionals Keissi The Chamber identified 12 different service areas from their wide portfolio and narrowed their selection to 4 key areas of concern for their target audience make money save time achieve growth get support As part of a multi channel campaign these were converted into 4 sets of DM which were subsequently distributed theme by theme to 900 small to medium local businesses within a four week period Each wave conveyed one of the four key areas personalized with recipient s name and business name The DM also included link to a personalized landing page which elaborated on the received mailer To strengthen the simple message outdoor newspaper and banner ads with Put our money where your mouth is slogan were incorporated Results Results The campaign

    Original URL path: http://www.printpower.fi/UK/The-Bradford-Chamber-of-Commerce-One-Less-Worry-Campaign (2016-05-02)
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  • please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Open Wine Newspaper Ad Drives Business Growth Submitted by Print Power 14 01 2014 Tausta Open Wine a Canadian wine brand wanted to break through the information clutter and reach the key target of alcoholic beverages messages 18 30 years olds the tech savvy and adventure hungry Generation Y All it took was one print ad an unexpected twist Keissi Open wine s brand values oscillate around carefree and playful attitude with a open to everything mindset which are very much in line with what millennials aspire to be To reflect the brand s characteristic personality Bensimon Byrne the advertising agency appointed to execute the campaign placed a simple product focused ad in the local newspapers and magazines

    Original URL path: http://www.printpower.fi/UK/Open-Wine-Newspaper-Ad-Drives-Business-Growth (2016-05-02)
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