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  • sustainability and attractiveness of print and paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Interactive Nissan Print Advertisment Using AR Technology Increases Brand Awareness Submitted by Print Power 14 01 2014 Tausta With the launch of their new Nissan Altima car model just round the corner the car manufacturer decided to do something different Whilst consumers put off their buying decisions despite overload of promotional information Nissan reached for AR technology to cut through the clutter stand out and encourage consumers to book their test drive Keissi Nissan identified its target audience to be early adopters of technology so to grab their attention while they leaf through newspapers in search of automobile news Nissan created an AR print ad which comes to life using application developed by Layar AR development agency Each newspaper had a four page cover wrap highlighting Nissan Altima the ad could be scanned to view videos featuring the new Nissan model The users were also taken to a page which allowed to instantly schedule a test drive To pick viewer s attention at the top of every available page there were mini banners further intriguing readers about the new car launch Watch Nissan OMD Campaign promo http

    Original URL path: http://www.printpower.fi/UK/Interactive-Nissan-Print-Advertisment-Using-AR-Technology-Increases-Brand-Awareness (2016-05-02)
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  • Please provide your details below to receive regular newsletters and emails about the sustainability and attractiveness of print and paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Boden s Personalized Catalogues Submitted by Print Power 13 01 2014 Tausta J P Boden Co Ltd market leading fashion and mail order company once again shows its love and care for customers with 100 000 personalized catalogues front covers However this time it targeted only the catalogue receivers who lagged with making their first purchase at Boden Keissi Wanting to both convey the brand s quirky message and its values as well as hit the spot with the female customer base who hesitated over their purchase decision Boden licensed production of personalized front page of their catalogues The company relied on their database using mailing information the targeted sample received Boden s generic catalogues as usual except for the personalized front cover which featured the receiver s first name and a brief message encouraging first purchase The catalogue s design was purposefully bright eye catching and funky to stand out from the usual pile of mail delivered daily to the consumers houses High detail quality digital print layered onto 200g m3 Silk FSC

    Original URL path: http://www.printpower.fi/UK/Bodens-Personalized-Catalogues (2016-05-02)
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  • to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Volkswagen Personalized Brochure By D Ieteren Dealership Submitted by Print Power 13 01 2014 Tausta After considerably poor response rate and insignificant impact on sales of its usual generic brochure delivered to customers D Ieteren Belgium dealership of Volkswagen jumped on the personalisation wagon with a customized DM campaign As a result D Ieteren Volkswagen business revenue increased over 26 Keissi Licensed by D Ieteren Strategie and Xerox 1 1 got in touch with prospects of the campaign 4 6 months ahead of the new DM delivery to gather information allowing for personalization of each brochure The team finally created a brochure featuring 3 Volkswagen models most likely appealing to each customer with top individual selection criteria Each brochure also contained customized financial proposal measured to each recipient s situation To perform data collection and compilation task a CRM company Citobi was taken on board The objective was to get the potential buyers to act on the clear call to action contact their nearest dealer to schedule a test drive and or to bring the personalized brochure to receive a warranty extension Results Personalized communication delivered to 5 000 recipients Follow up telemarketing reflected that 81 of recipients recalled receiving the marketing piece and 39 were interested in acting on their offer Point of sale traffic increased by a factor of 10 as evidenced by visitors who brought their

    Original URL path: http://www.printpower.fi/UK/Volkswagen-Personalized-Brochure-By-DIeteren-Dealership (2016-05-02)
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  • gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Help Desk Door Drop That Costs Less Than Twenty Cents Per Peice Submitted by Print Power 08 01 2014 Tausta Majority of schools existing in rural India are so poorly equipped that students don t even have desks in their classrooms Pupils have to sit hunched on the floor for hours which results in poor eyesight and bad posture conditions that will last them for life NGO Aarambh created an easy and economical solution that improved the quality of education for children from impoverished areas Keissi NGO Aarambh a non profit charity organization combined low cost solution with impactful execution in their original and unique design The charity approached corporate houses and retail outlets asking for discarded cartons Using obtained raw material they designed and created Help Desk a folding carton desk which could also be used as a bag Help Desk was distributed to local schools reaching hundreds of children Pupils now could comfortably write and read as well as carry their books on their long walks to school safely without worrying about damaging their belongings Most importantly though Help Desk significantly enhanced the quality of education in rural India in economical ecological and useful way And it costed less than twenty cents per piece Results NGO Aarambh distributed Help Desks in over 600 schools in villages Thanks to this campaign around 10 000 kids in rural India can now write with ease

    Original URL path: http://www.printpower.fi/UK/Help-Desk---Door-Drop-That-Costs-Less-Than-Twenty-Cents-Per-Peice (2016-05-02)
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  • to receive regular newsletters and emails about the sustainability and attractiveness of print and paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Future Plus PowerOn Magazine Strengthens Customer Relationships Through Innovative Design Submitted by Print Power 19 12 2013 Tausta An innovative contemporarily designed vibrant magazine featuring fresh and engaging content with universal appeal to amateur and professional musicians alike Keissi The Brief Relaunch PowerOn magazine as an integral part of Roland s communications platform PowerOn will be sent to Roland s most valued customers and distributed at shows and events to strengthen the customer relationship after they ve purchased a product While also serving as the voice of Roland it will also inform readers of the company s direction and evolution The Challenge Roland produces synthesizers electric pianos mixing desks electric drum kits and bass guitar effects pedals The magazine needed to engender the brand belief that Roland s products deliver the best quality sound for musicians whatever their level of expertise PowerOn needed to increase customer loyalty and retention and build brand reputation in order to acquire new recruits Results PowerOn generated 495 ROI a five fold return on investment PowerOn drove customers to the Roland UK website to

    Original URL path: http://www.printpower.fi/UK/Future-Plus-PowerOn-Magazine-Strengthens-Customer-Relationships-Through-Innovative-Design (2016-05-02)
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  • about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Innovative instant direct mail piece for Pfaff Porsche Submitted by Print Power 13 12 2013 Tausta In 2012 PFAFF Porsche made a dream car more real than ever through instant direct mail Keissi Direct mail has never been more direct Targeting Toronto s affluent neighbors and the driveways of selected homes PFAFF drove the Porsche to the front of each driveway snapped a picture of the prestigious car in front of each home and created the world s first instant direct mail piece They printed the personalised photograph of the Porsche on each driveway on a personalised postcard in the back of a geared up van with

    Original URL path: http://www.printpower.fi/UK/Innovative-instant-direct-mail-piece-for-Pfaff-Porsche (2016-05-02)
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  • this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Direct Mail Dream cap for Tetra Pak by Gyro Submitted by Print Power 29 11 2013 Tausta Tetra Pak the world s leading food and drink packaging solutions company wanted to generate interest in their new carton and closure format Tetra Prisma Aseptic with DreamCap The task was to open dialogue for the sales team with a list of key prospects and drive conversion to this packaging format Keissi The Tetra Prisma Aseptic s unique design means it fits easily in the hand and enables brands to print over the entire pack This coupled with the DreamCap s ergonomic build which makes it more comfortable to drink and easier to reseal means the product creates an all round better drinking experience for the consumer To demonstrate these benefits they developed a strategy that focussed on encouraging trial and opted for DM as the most effective means of achieving this They created an impactful DM with a personalised leaflet and the recipient s product printed on the carton and directed recipients to an interactive online hypervideo where they could explore all the product benefits Results 53 of those who received the DreamCap package signed up for meetings with a Tetra Pak sales representative the highest response rate in Tetra Pak history Numerous CPG giants are all in discussions to start using the DreamCap

    Original URL path: http://www.printpower.fi/UK/Direct-Mail-Dream-cap-for-Tetra-Pak-by-Gyro (2016-05-02)
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  • the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Empowering Boutiques Submitted by Print Power 29 11 2013 Tausta In a financial industry experiencing extraordinary regulatory and transparency challenges post global financial crisis State Street identified an opportunity to help smaller boutique asset managers to liberate themselves from various investment servicing functions through direct mail Keissi State Street has an established global business servicing the world s larger asset managers but has never before set out to provide bespoke solutions to Europe s boutique asset managers State Street created a direct mail which demonstrated to boutiques that we understood their challenges and had an end to end solution that could be tailored to meet their needs Targeting

    Original URL path: http://www.printpower.fi/UK/Empowering-Boutiques (2016-05-02)
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