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  • Keissit
    and paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Reset all Select Your Language By selecting your language choices you can view content on all the Two Sides websites Channels Magazines Newspapers Direct mail Customer magazines Door drops Catalogues Magalogues Sales collateral Commercial Print Results Advertising effectiveness ROI Brand Image awareness Buying intention Consumer engagement Lead generation Part of a multi channel campaign Sales increase Sensory Stimulation Industry Automotive Charity Government Retail Clothing and accessories Durables Distribution Entertainment Financial FMCG Health care Industry Media Telecommunications Services Case Studies Research All Case Studies Research are listed below but if you wish to refine your search please tick the boxes on the side panel more than one is possible Submit a Case Study First select your search criteria from the panel on the left and then tick your search option below Option 1 Select the search criteria you need and get case studies that contain any of your search criteria Option 2 Select the search criteria you need and get case studies that contain only the combination of search criteria selected Option 3 Enter your search words here and find relevant case studies Hae Grist Strategic Planning Society Strategy Magazine Immediate Media BBC

    Original URL path: http://www.printpower.fi/Keissit?page=10 (2016-05-02)
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  • JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Famous Photos Reimagined as Selfies in Newspaper s Wonderful Print Ads Submitted by Print Power 20 11 2013 Tausta Lowe South Africa developed a campaign for the Cape Times newspaper last spring in which famous photographs the wartime kiss Beyers Naude and Desmond Tutu Winston Churchill smoking etc were reimagined as selfies You can t get any closer to the news says the tagline Keissi This campaign attracted international attention In each of the adverts well known individuals take a photograph of themselves by stretching out their arms just as millions of people do every day to capture a moment The adverts reads You can t get any closer to the news Cape Times Know all about it Other famous faces featured in the campaign include Kate Middleton and Prince William exchanging their wedding day kiss and Beyers Naude and Anglican Archbishop Emeritus Desmond Tutu celebrating Tutu s Nobel Peace Prize Also included is the famous wartime kiss between a sailor and a young woman on Times Square Manhattan Results Lowe account executive Michele Lardner said it was one of the most amazing campaigns we ve done She said its success had taken the creative team by surprise The team had come up with the idea after noticing the pictures that people were posting of themselves on Facebook and realising these would translate well into an ad campaign

    Original URL path: http://www.printpower.fi/UK/Famous-Photos-Reimagined-as-Selfies-in-Newspapers-Wonderful-Print-Ads (2016-05-02)
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  • newsletters and emails about the sustainability and attractiveness of print and paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Proximity London Submitted by Print Power 22 10 2013 Tausta This campaign proved that the Volkswagen up is a small car with big car qualities with the world s smallest print campaign The launch needed to engage a broad audience of prospective new car buyers persuade them to hand over their contact details and drive brochure and test drive requests Keissi The Compact Chronicle was an insert formatted as a miniature newspaper Printed on real newsprint product points were delivered across the mini newspaper s sections to mimic the look and feel of a broadsheet This unusual disruptive format perfectly expressed how a host of clever specs can be packed into a surprisingly small space A front page news story introduced the up and its key features The main article addressed our audience s concerns head on by describing the feel and build quality of a car twice its size the copy brought the whole concept alive Written in a journalistic style it brilliantly delivered the warmth and wit of Volkswagen s characteristic tone There was even a resized brand press ad

    Original URL path: http://www.printpower.fi/UK/Proximity-London (2016-05-02)
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  • Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot The Royal British Legion Submitted by Print Power 22 10 2013 Tausta In 2011 Remembrance Day fell on 11 11 11 11 a once in a lifetime occasion A modern look was developed with a strong focus on the present day An intelligent door drop model was used which overlaid data from existing supporters to find the best postcodes by penetration and giving level A card poppy was included in with the DM for people to write a message on then return to be planted Keissi Stunning active imagery showed servicemen from current conflicts plus servicemen injured in Afghanistan Iraq and earlier conflicts were interviewed to create 11 true stories of incredible bravery for the microsite 11 11 11 11 org uk The line For them For now Forever created a sense of occasion that included current conflicts as well as those from the past Green was added to the colour palette a contemporary military colour to further convey topicality and modernity Copy felt fresh and momentous For example the first paragraph of the door drop was just four words A respectful silence descends And images of the Field of Remembrance poppies flanked by servicemen from the army navy and RAF were used by the national press and featured on TV Results Innovative door drop targeting brought total income for this campaign to 2 450 313 It recruited over 28 700 new donors

    Original URL path: http://www.printpower.fi/UK/The-Royal-British-Legion (2016-05-02)
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  • continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Harrison s Fund I wish my son had cancer print ads by AIS London Submitted by Print Power 22 10 2013 Tausta In the execution by Archibald Ingall Stretton London a father has made a press ad to raise awareness for his son s rare degenerative disease The ad is for Harrison s Fund a charity set up by the parents of Harrison a 6 year old boy with the degenerative condition Duchenne muscular dystrophy which is incurable barely known outside medical circles and receives little research funding Keissi Its aim is to use the print ad in national newspapers to raise money towards bringing Duchenne therapies to market It was though a bold line to take So the creative team worked closely with Smith to present the sentiment within the ad as a personal perspective Emphasis was also placed on downplaying the art direction to make the ad look and feel stripped back not advertisey The image finally chosen is a photograph taken of Alex and Harrison during a break in shooting Results So far the finished ad has received considerable support among other parents of children with Duchenne In the week since the ad first ran at least one other national newspaper The Independent has run it for free prompting ITV and BBC news to carry the story which in turn has helped raise thousands of pounds Most

    Original URL path: http://www.printpower.fi/UK/Harrisons-Fund-I-wish-my-son-had-cancer-print-ads-by-AIS-London (2016-05-02)
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  • details below to receive regular newsletters and emails about the sustainability and attractiveness of print and paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Poppy Appeal Submitted by Print Power 22 10 2013 Tausta The Royal British Legion is launching a family orientated print ad campaign for the Poppy Appeal this year as it bids to reinvent the brand for its latest fundraising effort Keissi The ads which will appear outdoors and in The Telegraph newspaper are focused on families coming back together as the UK withdraws from Afghanistan It features emotive images of an elderly veteran who fought in the

    Original URL path: http://www.printpower.fi/UK/Poppy-Appeal (2016-05-02)
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  • again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot The Lion The Witch and The Wardrobe Christmas 2012 Display Submitted by Print Power 16 10 2013 Tausta Christmas 2012 Bank had a vision of bringing the popular winter themed novel The Lion The Witch and The Wardrobe to life in their store windows Working in line with Bank s budget Kolorcraft developed a combination of flagship and city store schemes These schemes intended to provide a stand out wow factor to attract Christmas shoppers in the busy shopping centres driving footfall and sales Keissi Kolorcraft s creative trading division The Design Foundry were briefed to develop a 3 dimensional window scheme based around the novel The Lion The Witch and The Wardrobe This included a full size standing lion for all flagship stores plus lion head masks for mannequins across the whole network of stores Each large lion and lion mask were created from recyclable boxboard they were assembled in house prior to despatch During the briefing process the client described how they imagined the scheme to contain a white lion This was skilfully rendered by Kolorcraft s talented design team utilising the latest creative and tablet technology Full size full colour prototypes were produced and the client was delighted with the result Results The client was thrilled with the finished product passing on comments of praise and thanks

    Original URL path: http://www.printpower.fi/UK/The-Lion-The-Witch-and-The-Wardrobe-Christmas-2012-Display (2016-05-02)
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  • of print and paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Coca Cola engages directly with its consumers in 32 countries with personalised bottles Submitted by Print Power 13 10 2013 Tausta This ground breaking Coca Cola project has catapulted digital printing into the packaging mainstream and has achieved record breaking productivity to produce personalised labels in the hundreds of millions The campaign was designed to help Coca Cola engage directly with its consumers in 32 countries Keissi Amberley Labels was selected as the only UK partner on this project because of its vast experience and capability in digital Graham Backhouse Sales Marketing Director at Amberley commented It substituted the iconic Coca Cola logo on bottles with 150 of the most popular first names nicknames and terms of affection in each country The labels were printed with a combination of conventional CI flexographic and gravure and digital print processes After extensive research Coca Cola chose the HP Indigo printing process both because it lays down the same weight of ink as flexographic or gravure and for its colour consistency See Case Study PDF for more information Results The Share a Coke campaign captured the nation s imagination and helped to drive

    Original URL path: http://www.printpower.fi/UK/Coca-Cola-engages-directly-with-its-consumers-in-32-countries-and-catapults-digital-printing-into-the-packaging-mainstream (2016-05-02)
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