archive-fi.com » FI » P » PRINTPOWER.FI

Total: 421

Choose link from "Titles, links and description words view":

Or switch to "Titles and links view".

  • pages with heavy traffic skyscrapers search engine marketing SEM search engine optimisation SEO and search word advertisements are already unaffordable for some newcomers as they often far exceed the available marketing budget As more and more e commerce shops offer and advertise their goods and services on the Internet marketing experts predict that costs will continue to rise Nor are all target groups reached in a sustainable manner by online and mobile marketing Newcomers to online trading often also lack the resources to boost their brand awareness across a wide area using traditional offline media such as TV commercials ads and poster campaigns Budgets for direct marketing are rising The results of a current study in Germany show the significance of personalised mailshots for distance selling According to the survey by the Bundesverband des Deutschen Versandhandels BVH and the certification company for online shops Trusted Shops almost half of German mail order businesses 47 want to increase expenditure on advertising letters By contrast only 44 are planning to increase their investment in e mail advertising and just over half 51 of distance sellers are budgeting more funds for search word advertising The art is to better interlink online and offline media and to achieve the highest efficiency with the budget available Cross media campaigns win through This appears to fulfil the demand by many marketing experts and academics for a cross media marketing mix Although some Internet loving decision makers in companies still trust exclusively in the network of networks and the power of social media according to experts The art is to better interlink online and offline media and to achieve the highest efficiency with the budget available To utilise cross media potential in full companies must offer their customers several information channels After all it is becoming increasingly

    Original URL path: http://www.printpower.fi/UK/Direct-Marketing-as-a-meaningful-addition-to-SEO (2016-05-02)
    Open archived version from archive


  • please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot C A asks the reader to Like the print ad Submitted by Print Power 06 02 2015 We ve shown various examples of how newspaper and magazine ads can make a link to online QR codes Augmented Reality built in CIM cards with a low cost phone digitally printed codes in magazines and now also a Like button Fashion company C A developed an interactive ad in Brazil using the Facebook Like button The company ran an ad in a number of copies of Contigo magazine On the various C A ads a Like button was integrated together with an electronic board and a chip from the local telco A number of people were prior to the insertion

    Original URL path: http://www.printpower.fi/UK/CA-asks-the-reader-to-Like-the-print-ad (2016-05-02)
    Open archived version from archive


  • regular newsletters and emails about the sustainability and attractiveness of print and paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Seven reasons to include mags in your media plan Submitted by Print Power 06 02 2015 Magazines Canada has put together a very comprehensive overview of the strengths of magazines It presents detailed data on the performance of magazines in Canada the role of magazines in a number of key product categories an overview of variuos studies about the effectiveness of magazines and the role of digital magazines Click here to see the full Consumer Magazine Factbook 2014 To give you

    Original URL path: http://www.printpower.fi/UK/Seven-reasons-to-include-mags-in-your-media-plan (2016-05-02)
    Open archived version from archive


  • said to have caused quite a stir in the corridors of Vogue Not only has the Net a Porter brand extended its reach with an additional platform the magazine has further established the Net a Porter brand as a leader in the world of fashion Facilitating the launch of its print title is the fact that Net a Porter has been collecting data about its costumers for more than a decade By understanding the person who pays for goods online it is better equipped to decide which stories to tell and should be able to cash in on magazine sales While the trendy crowd at Net a Porter are tight lipped about their debut circulation figures due out in early February or even how they will measure their success one thing is certain they chose print to build and extend their brand because as editor in chief Lucy Yeomans puts it Women love print and there s something incredibly luxurious about it In the same vein the editor of the technology news website PandoDaily s Pando Quarterly Paul Carr describes print as the ideal format for readers to take in long form articles while improving data retention and adding more credibility and clout to serious reporting The publisher of Airbnb s Pineapple magazine Christopher Lukezic shares a similar philosophy Print is still the best medium for telling stories in words and photographs Pineapple launched as recently as November 2014 so it s still early days when it comes to measuring the magazine s success In this case like with many other brand extensions monetary value is not always the motivator for merging into print Airbnb Pineapple The rationale for Airbnb s print product was to inspire existing customers to travel and explore more while also bulking up the Airbnb brand Published in house and at least for now free of advertising Pineapple is described by Lukezic as a magazine about the connections that our community make in the environments where they live or travel He adds For us print was the perfect medium to tell these stories we hope that people look to Pineapple as an inspiring source of travel content and find it useful when planning their trips It s important that whichever channel is used digital print or social the values and ethos of the publication remains intact and clearly communicated Washington based website Politico which launched in 2006 with an innovative style of delivering nonpartisan political news fast and fairer than competitors did not deviate from their online philosophy when they launched the Politico magazine towards the end of 2013 Like branching out into video audio and social media feeds and even moving back to printing their fundamentals have not changed says Jim VandeHei co founder and executive editor Magazine Innovation Center s view Dr Samir Husni of the Magazine Innovation Center at the University of Mississippi says he is not at all surprised by the web to print trend In fact he predicts this trend to

    Original URL path: http://www.printpower.fi/UK/Pure-Players-like-Airbnb-turning-to-print (2016-05-02)
    Open archived version from archive


  • printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot In Print We Trust Vital In Four Industries Submitted by Print Power 30 01 2015 This is the second article of a series of three about consumer trust and the credibility and trust of media Of course we will have special attention to the role of print media This article focusses on the industries for which print is vital for building trust Health Print remains the go to channel for healthcare professionals when important information is being communicated In the US Epsilon s 2012 Channel Preference Study found that four in 10 consumers preferred to receive sensitive health information in sealed envelopes from their mailboxes Meanwhile in the UK health service professionals have advised staff to use a postcard test when considering which channel to use for confidential health information In other words if you are uncomfortable communicating the information by postcard then potentially email and text are also problematic and mail is the preferred option The law When agreeing to anything legally binding a personal signature applied from pen to paper remains the trusted medium Ironically it has even helped keep alive a form of technology that might otherwise have gone the way of the Sinclair C5 and the eight track cassette The fax machine was constantly in use during the 1980s and early 1990s and while it s often less busy now it is still essential kit in any office for the exchange of signed documents Banking Although many banks do a considerable amount of business online and some brands like First Direct boast of being internet only print statements are still regarded as a more trusted proof of your financial transactions When a bank statement is required as proof of address or similar supplementary material you won t get very far

    Original URL path: http://www.printpower.fi/UK/In-Print-We-Trust---Vital-In-Four-Industries (2016-05-02)
    Open archived version from archive


  • you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Magazine ad will chill your beer Submitted by Print Power 30 01 2015 Yet another innovation in magazine advertising cool your beer in half the time with a magazine ad This ad for Glacial beer in Brasil can be used to chill the bottle fast The only thing a reader has to do is to poor water on the ad wrap the bottle in the ad put in the fridge and then enjoy a cold beer Ogilvy Brasil came up with this wonderful idea in a country where beer is often not served ice cold The

    Original URL path: http://www.printpower.fi/UK/Magazine-ad-will-chill-your-beer (2016-05-02)
    Open archived version from archive


  • in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot BMW and Der Spiegel first use of NFC tag in European magazine Submitted by Print Power 30 01 2015 MW has been the first brand to use a Near Field Communication NFC tag in a magazine in Europe It placed a four page ad in Der Spiegel Wissen Germany a special issue about tomorrow s cars printed on a total circulation of 165 000 copies Readers can hold their smartphone on top of the ad tapp the page and immediately the BMW i App will be downloaded The app will guide the readers to the most relevant content like interactive services that demonstrate BMW s sustainable mobility capabilities Print media like newspapers and magazine are using variuous ways of interacting with readers Years ago the reader needed a pair of scissors an envelope and a stamp to return a reply form Later free phone numbers were added to the ads a URL QR codes or even Augmented Reality Near Field Communication NFC that works as a very short range less than 20 cm WIFI allows interaction without downloading a dedicated app It does require a smartphone with NFC enabled functionality NFC tags allow advertisers to track and analyse the response

    Original URL path: http://www.printpower.fi/UK/BMW-and-Der-Spiegel-first-use-of-NFC-tag-in-European-magazine (2016-05-02)
    Open archived version from archive


  • emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot AdAge Despite business challenges magazines are still sexy Submitted by Print Power 19 01 2015 At the start of the year Advertising Age the leading global trade magazine for the advertising and media industry runs an extremely positive article about the role of magazines in politics culture food and a lot more sectors Magazines continue to have a major impact Articles in magazines can make products a success and best off lists can make writers and restaurants stars Advertisers want to have their brands in magazines enhancing the overall reading experience Which is as AdAge mentions contradictory to digital and TV were consumers are doing everything

    Original URL path: http://www.printpower.fi/UK/AdAge-Despite-business-challenges-magazines-are-still-sexy (2016-05-02)
    Open archived version from archive