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  • each copy of the magazine Readers could participate in a game using this unique number digitally printed in their copy of Télé Star Given the success of this campaign Mondadori will apply the same technology to other title brands Bild Zeitung part of Axel Springer and The Sun already use personalisation in their newspapers however this is the first time a magazine applies the technology The personalisation technology offers a great number of opportunities for publishers as well as for advertisers It increases readers engagement with the newspaper magazine or advertised brand creates interaction offers the possibility to collect names and email addresses of interested consumers and readers and offer readers access to information with restricted access Says Dominique Aymard Director of Industrial Operations Mondadori France the use of this new technology is an important step in our strategy to create value for our printed magazines The use of personalisation in newspapers has led to a host of publisher activities at Bild Zeitung lottery actions crossword puzzles bingo and lucky numbers The Sun launched recently an action called Paper Perks compensating readers who collect the unique numbers printed in the newspapers to obtain additional discounts and freebies The Sun and Bild Zeitung also offer a day pass for the online behind the paywall content The access number for Sun and Bild is printed on an inside page of the newspapers The use of integrated digital printing also allows for content variation per edition Die Welt also part of the Axel Springer changes images and content in function of the edition And El Mundo in Spain uses digital printing to indicate regional editions in the masthead of the newspaper Brands can use the personalisation for a great number of possibilities adding name address a map or QR code in advertisements They

    Original URL path: http://www.printpower.fi/UK/European-premiere-in-line-personalisation-in-magazine (2016-05-02)
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  • re more likely to take out a printed advertisement echoes James Turner Vice President of E delman Berland who produce the annual Edelman Trust Barometer survey Traditional print media is still incredibly trusted It s perhaps only natural that print media should be more trusted simply because the feeling that the internet and mobile communications represent the media s Wild West still endures Publish a wayward statement online and you can change or remove it if anyone objects Print an offending story or advertising message in a newspaper magazine or book however and you risk being forced to pulp a whole edition at potentially ruinous cost That s just one of the reasons why print publications are legalled and fact checked far more rigorously than most digital equivalents And of course you can t inadvertently download a damaging computer virus from a magazine or direct mailing so there s another reason for reassurance Theory into practice Across Europe research backs up the impression that print is the medium people trust the most A March 2013 survey by Finnish research institute VTT found that consumers continue to place the most trust in print advertising above all other media Over 700 consumers from 13 European countries were surveyed and the results were clear consumers gave a score of 63 trust to advertising in print compared to 41 for TV and 25 for online Meanwhile 90 valued addressed and non addressed mail above social media and nine out of 10 respondents trusted advertising in catalogues more than the commercial messages they saw on the internet The same results were found in a German survey for Nielsen in 2013 which showed that online and digital advertising were consistently trusted by fewer consumers than its print equivalent This is another hint that information from the web or reaching out to consumers via mobile is still clearly behind classical and printed sources in terms of reliability and trust says Solvey Friebe Head of Reader s Digest s European Trusted Brands Project Media such as newspapers or magazines give users a feeling that the printed information is more researched and prepared more precisely and in depth All of this correlates with an growing swell of opinion among prominent figures within marketing and advertising Marc Nohr Chief Executive of Kitcatt Nohr Digitas said to Marketing magazine When a brand wants to be taken seriously by customers and wants to make a statement it chooses direct mail Pamela Morton Head of Acquisition at British Gas agreed Direct mail is a message of how much you value your customer Commenting on a report last year from the Direct Mail Association that found 79 of consumers act on direct mail immediately David Cole MD of Market Research agency fast MAP said Direct mail is also twice as likely to engender trust than email Post is also seen as more memorable and authoritative whereas email provides the ease of response and the ability to share The notion that younger consumers are somehow

    Original URL path: http://www.printpower.fi/UK/EdelmanBerland-Traditional-print-media-is-still-incredibly-trusted (2016-05-02)
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  • paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Magazine revenues resume growth in 2015 and 8 more facts Submitted by Print Power 18 12 2014 The FIPP World Magazine Trends report has a positive outlook for magazines This is a selection of the topline results 1 Magazine revenues are expected to continue to grow in line with the growth of GDP 2 GDP growth is expected to be 5 6 year on year 3 Advertising investments are increasing 2014 5 3 2015 5 6 2016 6 0 4 Total magazine revenue 2013 97 1 billion 2016 97 7 billion 5 First year of magazine revenue growth expected to be 0 2 in 2015 as digital revenue growth outweighs falling print revenues 7 Digital

    Original URL path: http://www.printpower.fi/UK/Magazine-revenues-resume-growth-in-2015-and-8-more-facts (2016-05-02)
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  • Uutiset
    and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Reset all Select Your Language By selecting your language choices you can view content on all the Two Sides websites Channels Magazines Newspapers Direct mail Customer magazines Door drops Catalogues Magalogues Sales collateral Commercial Print Results Advertising effectiveness ROI Brand Image awareness Buying intention Consumer engagement Lead generation Part of a multi channel campaign Sales increase Sensory Stimulation Industry Automotive Charity Government Retail Clothing and accessories Durables Distribution Entertainment Financial FMCG Health care Industry Media Telecommunications Services News All News items are listed below but if you wish to refine your search please tick the boxes on the side panel more than one is possible First select your search criteria from the panel on the left and then tick your search option below Option 1 Select the search criteria you need and get news that contain any of your search criteria Option 2 Select the search criteria you need and get news that contain only the combination of search criteria selected Option 3 Enter your search words here and find relevant news Hae Print Power magazine shortlisted for CMA Int l Content Award Two weeks left register now for The Economist Ogilvy and Kantar Print Dutch newspapers and mags open black box of ad effectiveness

    Original URL path: http://www.printpower.fi/Uutiset?page=12 (2016-05-02)
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  • syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Global ad expenditure growth traditional media decline expected Submitted by Print Power 17 12 2014 eMarketer recently announced a strong growth of advertising expenditures in 2015 592 43 billion This represents an increase of 6 0 over 2014 The USA remains the dominant ad market with a share of 31 9 per cent of the global market This figure is higher than the aggregated total for the four next countries China Japan Germany and UK demonstrating the enormous size of the US market However when looking at the details of expenditures we notice a major shift Mobile advertising is the key driver of growth around the world In 2015 the growth of mobile will be 60 per cent By 2018 mobile is expected to represent 22 3 per cent of all advertising expenditures worldwide Growth figures are highest in China in 2015 the country will be the second largest mobile ad market in the world Of all digital media investments mobile will take the lion share In the USA for example it is estimated that mobile investments represent 70 per cent of all digital investments by 2018 In Europe changes are also important with mobile advertising showing double digits growth rates for the next years However Europe remains a very strong traditional media continent with the exception of the UK By 2018 more than half of all advertising expenditures remain in what is called traditional media Newspapers magazines TV radio cinema outdoor The UK will have a slightly higher total ad expenditures than Germany but its share of traditional media will be 44 4 per cent compared to 73 4 per cent in Germany The UK traditional media share will be the lowest among European countries The Netherlands and Sweden are expected

    Original URL path: http://www.printpower.fi/UK/Global-ad-expenditure-growth-traditional-media-decline-expected (2016-05-02)
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  • automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Swiss newspapers proof sales potential advertising 48 per cent Submitted by Print Power 11 12 2014 The Swiss print media launched a campaign to promote the use of newspapers and magazines based upon facts and consumer testimonials The Printzeitung the B2B part of the campaign presents a great number of facts that underscore the value of newspapers and magazines as an effective channel for advertising Part of the initiative is an A B study for a chips brand Results of print advertising in the test area showed an important increase of aided awareness ranging from 41 to 225 More importantly the same study shows an increase of sales of 48 per cent in the test area This is four times the increase in sales in the control area proving the value of print advertising The Printzeitung also refers to the use of a post it like sticker on the cover of a newspaper Offering a voucher for use in selected shops the effectiveness could be perfectly well monitored Although the response was limited to 1 67 per cent the effect on sales was impressive 20 30 per cent increase Consumers were also coming back to the shops frequency

    Original URL path: http://www.printpower.fi/UK/Swiss-newspapers-proof-sales-potential-advertising-48-Percent (2016-05-02)
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  • and attractiveness of print and paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot How the Austrian Post teases the NSA Submitted by Print Power 10 12 2014 Taking the mickey out of something is a much used strategy to show the benefits of your own product or service The Austria Post launched a hilarious video about the use of email In the video the NSA promotes the use of computers and email as that has tremendous advantages compared to the use of letters This Better no Letter action is part of a campaign including a website covering the risks of using

    Original URL path: http://www.printpower.fi/UK/How-the-Austrian-Post-teases-the-NSA (2016-05-02)
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  • the beginning our goal was to do everything we could to make it not feel corporate We wanted to create something that evoked an emotional response So instead of products we focused on how Nokia and Microsoft actually changed the world and then got artists around the world to reinterpret those milestones in playful ways We reimagined the two companies values and achievements to bring them out in new ways As for measurable goals Sorian says she was most pleased not simply from the positive reaction of Nokia staff but to see people put the book in a place of honor on their desks and not in the trash bin Companion Published three times a year in an A3 newspaper format Companion is produced by German publishers Freunde von Freunden for 25hours Hotels and features insights on the arts business fashion architecture music food and nightlife in Hamburg Vienna Frankfurt Vienna and Zürich the five cities 25hours Hotels are represented in The aim is to provide hotel guests with an entry point into the city explains Editor Kati Krause That entry point is the people the great creative enterprises they undertake and the recommendations they make Offering value beyond the standard service has always been part of 25hours Hotels approach and the magazine is an extension and example of that Like many of the partnerships 25hours Hotels set up in each city says Krause Companion connects them with creative scenes which in turn generates more partnership opportunities While the client might use ads to raise attention Krause points out that they don t engage the reader Companion creates value for brand s customers with an inventive format and original editorial thus binding them in a way that an ad never could Whether it s more cost effective depends on the publication s set up and on your business goals she says A brand publication doesn t usually replace say digital marketing But if your aim is to strengthen your company s brand and customer loyalty by giving people something they seek and cherish a custom publication is a very effective way of going about that Find It Paint It Love It Available as a clothbound hardback book or in magazine format Farrow Ball s Find It Paint It Love It offers customers interior styling tips in the shape of an editorialised upmarket guide a practical and ingenious extension to their extensive colour chart products Produced by an in house team it recognises an obvious client need that reaches beyond their remit as a brand As a premium paint and wallpaper producer we need to ensure that all of our marketing materials match the high quality of our products and what is at the heart of our company our customers says Sarah Cole Farrow Ball Marketing Director This book is an extension of our products adding to our customers luxury experience of Farrow Ball Although the book is subject to measurable objectives that can be tracked throughout the campaign Cole is

    Original URL path: http://www.printpower.fi/UK/Owned-media-five-successful-customer-magazines (2016-05-02)
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