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  • How successful was print at this year s Cannes festival Very successful Out of all the award entries print is still the second biggest category with over 5 000 entries featuring some very creative work Rémi Babinet the President of our Press Jury and Creative Director of BETC gave a really good quote He said that print is a critical part of telling stories and that it s the creative industry s responsibility to keep thinking of new ways to be creative in print Why does print attract creativity It s the intimacy it creates with the consumer When somebody s consuming print they consume it in a different way from digital they re very involved in it With magazines readers are involved in all aspects of their favourite magazine including the advertising It helps them navigate their way through the title So print is really unique and still holds a lot of power a lot of sway Is print still the best way to get a complex message across If you want to do something clever then print is the best medium to use One of the winners this year was an ad for Penguin audiobooks in China It s subtle and sophisticated and it takes you a while to understand It s not something that s there and immediately forgotten like a banner ad or a TV ad You have to really look at it And when you look at it the response the payback you get is really strong What s the general feeling around Cannes about print Is it still the starting point of a campaign Do you want the honest answer Yes Then no In the old days it used to be Right we ll have a print ad a TV ad a bit of

    Original URL path: http://www.printpower.fi/UK/Philip-Thomas-Cannes-excite-creatives-to-think-of-different-ways-using-print (2016-05-02)
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  • account recent work by Guardian News and Media and Keller Fay Group showing that newspaper readers are more likely to talk about brands than non readers and concluding that newspaper campaigns should be designed to stimulate sharing whether that be offline online in home at work in the pub the compatibility of print ads and social media as an advertising formula seems rather good I am not about to suggest that this strategy is a particularly new one but perusing the newspapers each morning I have noticed a ramping up of activity beyond the standard placing of a relevant hashtag on a newspaper ad Increasingly print ads seem to draw on a brand s social media presence encouraging readers to interact with it and create shares likes and retweets among friends followers For example Lidl a regular advertiser in newspapers is currently running a LidlSurprises campaign in many titles which puts the views of its customers as conveyed on social media to the fore In Lidl s own words published in newspapers as a precursor to the campaign including as a cover wrap of the Evening Standard it said After today our advertising will feature the authentic and unvarnished views of our customers as expressed by them on Twitter Facebook and other online forums Please feel free to join in Over to you Posts are published both within the main body of newspapers as well as in their supplements often alongside relevant foodie editorial A clever use of social media to both create a campaign that exudes a trusted word of mouth vibe and encourages informal friendly engagement between Lidl and shoppers Similarly with Great British Bake Off fever at its annual high in September Billington s sugar began a campaign featured in both newspapers and supplements encouraging users to photograph and tweet their Bakeface what your face looks like immediately after biting into a delicious cake The weekly winner who is voted for by visitors to the Billington s Web site receives a KMix stand mixer while the top 100 get either an apron mug or recipe folder bearing their Bake Face The campaign is a great example of how print and social media can collaborate to spark interest among consumers and then organically gain momentum as tweets and retweets roll in Of course it s not just Twitter that is utilised in this way At last year s Newsworks Planning Awards the winner of both best use of content and the chair s award was a partnership between News UK and Virgin Holidays encouraging readers to show us your holidaymojo via pictures shared on Instagram The activity which ran across The Times multiple platforms between May 5 2013 and November 23 2013 and included 24 single and double pages of print content Each month the best holiday pictures were reproduced in the newspaper with contributors having the chance to win luxury trips In total 2 916 photos were shared via Instagram massively outperforming the initial benchmark of 700

    Original URL path: http://www.printpower.fi/UK/Print--social-media--winner (2016-05-02)
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  • this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot The effectiveness of what falls on your door mat Submitted by Print Power 21 11 2014 Printed media whether door drops brochures or inserts continue to attract consumer attention Of course the Ogilvy UK Putpockets campaign demonstrates the value of print Although in this case that has a lot to do with the way print is put to the attention of consumers Globally print represents 445 billion of which commercial print inserts brochures annual reports door drops catalogues etc share is 290 billion and publications newspapers magazines books etc 155 billion Digital printing shows year on year increase from 2005 to 2010 the total growth exceeded 15 per cent and from 2010 till 2015 it is expected to grow with more than 11 per cent Source Kodak The DMA UK figures show that 4 95 billion inserts were placed in 2013 These inserts are very effective they create between 6 and 8 times the response of press advertisements and the customers recruited have up to five year net value They drive response for weeks and drive consumers to engage online or by phone or mail Digital printing offers the possibility to personalise inserts Used in niche media titles these inserts can harvest a great number of customers who already want the product or service Using inserts or door drops in a massive

    Original URL path: http://www.printpower.fi/UK/The-effectiveness-of-what-falls-on-your-door-mat (2016-05-02)
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  • 21 11 2014 This week the New York Times published it s first ever so called native ad in its print edition An 8 pager for Shell although references to the company are minimal Native advertising is a hype in the advertising industry The Autumn issue of the Print Power magazine covers the subject in much more detail Especially in the digital channels It is described as sponsored content which is relevant to the consumer experience not interruptive and looks and feels similar to its editorial environment Sounds familiar Yes this is exactly what advertorials are Print ads packed as if they are part of the editorial content Publishers and brand owners used them for years Borrowing the credibility of the media brand in favour of the advertised brand Mixing editorial content with paid content Leading on the web very often to branded content The New York Times has always been opposing to branded content and native ads in the print edition of the newspaper Although online native advertising has been used the NYT was critical towards the use in print because of the blurred lined between editorial and paid content And also because the content of the ad should be at the same level as the editorial content This week they introduced the first ever native ad in print Meredith Levien EVP of advertising for the Times said the Times has fielded interest from advertisers but hasn t run a native ad in print until now because the ads in question weren t worthy of the real estate We wanted to do branded content at the highest level possible to capture the reader s attention in a manner that s befitting the Times she said The Shell ad is an eight page section that is used differently in the

    Original URL path: http://www.printpower.fi/UK/From-advertorials-to-native-ads-beautiful-Shell-ad-in-NYT (2016-05-02)
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  • of print and paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot New issue of Print Power magazine launched in London Submitted by Print Power 13 11 2014 The Autumn issue of the Print Power magazine was announced on November 3rd in London at the Annual Two Sides Print Power Seminar This issue will tell you why Jamie Cullum loves magazines why we trust magazines and newspapers and why car brands love printed media Furthermore it will inspire you with the words of the CEO of the Cannes Lions International Festival of Creativity show award winning print work from the Festival and

    Original URL path: http://www.printpower.fi/UK/New-issue-of-Print-Power-magazine-launched-in-London (2016-05-02)
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  • Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot The more you spend on production the more time people spend with your mailing Submitted by Print Power 12 11 2014 Integrating mail and email means that you ll not only meet customers needs you ll maximise the effectiveness of your communication This was one of the messages of Jonathan Harman Royal Mail at the Two Sides and Print Power Autumn Seminar Mail and email have very different characteristics which explains the importance of using them in an integrated way Which bybthe way is also what consumers prefer Jonathan Harman showed various facts supporting the value of mail Consumers for example feel more valued when receiving mail and therefore spend more time with mail And with the increase of email usage these strenghts have even increased over the last five years This supports the belief that email is often associated with Speed whereas mail with Substance Advertisers often question the opening rates and interaction rates of mail The Royal Mail data show that between 54 and 83 per cent of all mail is opened depending on the relationship with the sender For example more than half of the consumers open a letter from a company they haven t used before and of those pieces opened 43 per cent take some kind of action What is very interesting of the data presented is that adding mail to the mix of channels a new untapped group of consumers starts to take action Compared to using only email use the combined use of mail and email resulted in 13 percent more consumers to visit the sender s website 21 per cent more consumers to make purchases and 34 per cent more consumers to redeem coupons or vouchers Mail generates higher levels of engagement

    Original URL path: http://www.printpower.fi/UK/The-more-you-spend-on-production-the-more-time-people-spend-with-your-mailing (2016-05-02)
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  • expecting a small growth of 1 per cent in 2015 This figure includes print and digital advertising revenues In 2015 digital revenues of the news brands are forecasted to make up for 18 3 per cent of total revenues with a growth of 22 8 per cent 2013 data show that print advertising accounted for 1 263 m and digital only 184 m The magazine category shows a stable situation with a 0 1 per cent increase Digital advertising represented in 2013 24 2 per cent of total magazine advertising Both print categories still rely strongly on the power of print advertising although digital starting to attract additional revenues The Q3 reporting of Sanoma also shows that traditional print publishers are embracing digital to strengthen their print brands Sanoma reported that 40 per cent of their net sales are new media in the Consumer Market Axel Springer mentioned in their Q2 report also the positive influence of digital on their revenues At a recent talk at the Frankfurter Buchmesse Christoph Keese Exec VP of Axel Springer referred to this major transformation At the latest management meeting at the company 51 of all managers present were not part of the company three years earlier A clear demonstration of the transformation But how well are we doing in Western Europe with print media advertising On a global scale Western Europe is represented by 8 countries in the world Top 20 countries with the highest advertising expenditures Their current share is 20 per cent of these 20 countries However despite an expected growth in 2015 ZenithOptimedia is forecasting a one per cent decline in share for 2015 In Western Europe Germany is still the largest market but will be bypassed by the UK in 2015 This year will show the highest ever level

    Original URL path: http://www.printpower.fi/UK/Print-advertising-in-5-major-countries-equals-total-expenditures-France-and-Italy-combined-Print (2016-05-02)
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  • Subscribe to our Newsletter Please provide your details below to receive regular newsletters and emails about the sustainability and attractiveness of print and paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Make the envelope of your mailing stand out Submitted by Print Power 27 10 2014 Mailings sometimes don t get through the gatekeeper the secretary The example of Post it demonstrates that using a Post it note does make the mailing stand out And it shows that a very adhesive Post it note does make it through the intense handling by the post The address was only written on the

    Original URL path: http://www.printpower.fi/UK/Make-the-envelope-of-your-mailing-stand-out (2016-05-02)
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