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  • about the sustainability and attractiveness of print and paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Metro Trains Dumb Ways to Die Submitted by Shareena Patel 10 02 2016 The 2012 multiplatform campaign to prevent accidents on the railways in Australia was one of the most successful campaigns of the modern age The results were staggering a video that was viewed 60 million times on YouTube an app downloaded over 18 million times 60 million of earned media impressions a song that charted on iTunes in 28 countries selling over 100 000 copies and more importantly a reduction in rail related accidents by 20 year on year But while these figures are impressive it s easy to forget that a major part of the campaign was in print with the characters providing the inspiration for a series of refreshingly simple and literal executions This campaign is super integrated explains Andreas It s a public service message that doesn t use the usual scare tactics which you tend to look away from This is taking a piece of information and turning it into entertainment acknowledging that we re talking to an audience that doesn t necessarily want to be told what to

    Original URL path: http://www.printpower.fi/Metro-Trains--Dumb-Ways-to-Die (2016-05-02)
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  • email address below to reset your password Log In failed please check your details and try again Cancel Reset Email Sent Unohtuiko salasana Muista salasana Kirjaudu Subscribe to our Newsletter Please provide your details below to receive regular newsletters and emails about the sustainability and attractiveness of print and paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Kit Kat Black Friday Submitted by Shareena Patel 05 02 2016 Kit Kats creative advert for Black Friday Advertising Agency J Walter Thompson London UK Executive creative director Russell Ramsey Creative director Dave Dye Creatives James Hobbs Jeremy Little Business director Gillian Milner Senior

    Original URL path: http://www.printpower.fi/Kit-Kat-Black-Friday (2016-05-02)
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  • Kirjaudu Subscribe to our Newsletter Please provide your details below to receive regular newsletters and emails about the sustainability and attractiveness of print and paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Target Together Sweater Submitted by Shareena Patel 18 01 2016 Inspired by the generosity at the heart of the collaboration between Target and Toms Mother New York found a playful way to bring people together in the spirit of giving The Together Sweater is designed to fit multiple people and was sent to friends via Direct Mail of Target and Toms to help promote the message of togetherness Celebrities

    Original URL path: http://www.printpower.fi/Target-Together-Sweater (2016-05-02)
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  • failed please check your details and try again Cancel Reset Email Sent Unohtuiko salasana Muista salasana Kirjaudu Subscribe to our Newsletter Please provide your details below to receive regular newsletters and emails about the sustainability and attractiveness of print and paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot IKEA Tidy Up Submitted by Shareena Patel 15 01 2016 Can you find your socks Advertising Agency TBWA Istanbul Turkey Chief Creative Officer Ilkay Gurpinar Executive Creative Director Volkan Karakasoglu Creative Group Heads Berkay Dundar Gamze Ichedef Copywriter Alpan Esen Art Director Ozge Guven Account Director Ayse Erdogan Account Manager Derhan Alp Account

    Original URL path: http://www.printpower.fi/IKEA-Tidy-Up (2016-05-02)
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  • Spain Sweden United Kingdom Liity jäseneksi Kirjaudu Kirjaudu Two Sides sivulle Reset your password Kirjaudu tässä omille jäsensivuillesi Enter email address below to reset your password Log In failed please check your details and try again Cancel Reset Email Sent Unohtuiko salasana Muista salasana Kirjaudu Subscribe to our Newsletter Please provide your details below to receive regular newsletters and emails about the sustainability and attractiveness of print and paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Fairy Some things are hard to separate Submitted by Shareena Patel 14 01 2016 Back to Inspiration Tilaa uutiskirje ja pysy ajan tasalla Tilaa Print

    Original URL path: http://www.printpower.fi/Fairy-Some-things-are-hard-to-separate (2016-05-02)
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  • details below to receive regular newsletters and emails about the sustainability and attractiveness of print and paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Aistimarkkinointi koskettaa Submitted by Reino Lantto 03 01 2016 Mitä oikein on aistimarkkinointi ja mitä sillä voidaan saavuttaa Se on esimerkiksi tuoksuvaa syötävää tai soivaa suoraa Se voi inspiroida ja koskettaa syvemmin kuin näyttöruudun katsominen Sillä voi yllättää ja herättää miellyttäviä tuntemuksia Digitaalinen markkinointi vetoaa ihmisen näköön ja kuuloon Printtiin perustuva aistimarkkinointi voi inspiroida useampia aisteja Tuoksuva kosmetiikkanäyte aikakauslehden mukana on vanha ja usein käytetty idea Mutta miten olisi kissaa miellyttävä tuoksu joka saa otuksen tarttumaan suorapostiin ja herättää myös kissan omistajan kiinnostuksen Kissanhiekkamainos toteutettiin juuri näin onnistuneesti Kissat eivät voineet vastustaa mainoslehtisen tuoksua ja saivat myös hiekan ostajat innostumaan tuotteesta Laihdutusohjelman markkinointi alennuksia lupaavalla suklaalevyllä ei tunnu kovin hyvältä idealta Hyvin se kuitenkin toimi Asiakas sai sitä enemmän alennusta kampanjasta mitä enemmän oli jättänyt syömättä tarjoussuklaata Painotuote on aina kosketeltava tuote ja hyvin toteutettuna se oikein innostaa asiakasta kääntelemään ja vääntelemään paperia Tämän todisti jälleen koripallokoulu jonka koripallon pintaa matkiva esite sisälsi ohjeet pienen pallon rutistamiseen siitä Moni innostui tekemään palloa ja heittämään sitä roskakoriin Pallon heittely on hauskaa ja koulu sai uusia asiakkaita Katso videoita

    Original URL path: http://www.printpower.fi/Aistimarkkinointi-koskettaa (2016-05-02)
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  • of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Auto Club of Portugal On My Way Submitted by Shareena Patel 20 12 2015 The Auto Club of Portugal commissioned McCann Lisbon earlier this year to raise awareness of an increasing problem not just in Portugal but all over the world texting while driving This public awareness message needed to be immediate and clear communicating the message in an instant while giving the viewer a lasting memory of the nationwide press and outdoor ad The solution was to show in full detail the effects of texting while driving a young boy or girl hung in the air immediately after impact The chilling effect was achieved by photographing the models suspended in mid

    Original URL path: http://www.printpower.fi/Auto-Club-of-Portugal----On-My-Way (2016-05-02)
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  • attractiveness of print and paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Chevrolet Video Advert Submitted by Shareena Patel 17 12 2015 US auto brand Chevrolet had placed video technology within the pages of Esquire allowing readers to watch one of three videos promoting a new Chevy truck Created by Commonwealth McCann the technology was used in 10 000 issues of the magazine with the page featuring a 4 3 LCD screen with three buttons that the reader could press to activate each of the ads We re always looking for innovative ways for print to come alive says Jack Essig

    Original URL path: http://www.printpower.fi/Chevrolet-Video-Advert (2016-05-02)
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