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  • please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot John Brown Media Merlin Entertainment Create Magazine Submitted by Print Power 03 10 2013 Tausta To increase school visits to and workshop bookings at the theme parks Chessington World of Adventures Resort THORPE PARK and LEGOLAND Windsor Resort The biggest challenge To reassure teachers of the educational value of a trip to a theme park against the multitude of school trip destinations many of which are perceived as being more educationally enriching Keissi John Brown devised an offering that utilises a range of media to prove to teachers how a school trip to a theme park can tick all the boxes in terms of educational worth and pupil engagement First to prove the credibility of the parks educational offering we produced high quality educational resources for both the classroom and at the parks The resources primary school Quests for visitors to Chessington and LEGOLAND and business related Student Packs for secondary school visitors to Chessington and THORPE PARK were created with specialist teacher consultants and hosted on the theme park websites To give teachers a flavour of what a school trip is really like we developed promotional videos and teacher magazines featuring workshops and interviews with staff and pupils Results With Chessington s schools generated revenue growing 10 against budget last year Merlin Entertainments Group s Trade Marketing

    Original URL path: http://www.printpower.fi/UK/John-Brown-Media---Merlin-Entertainment-Create-Magazine (2016-05-02)
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  • completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot John Brown Media Waitrose Kitchen Submitted by Print Power 03 10 2013 Tausta Waitrose Marketing challenged John Brown to deliver a magazine to engage and inspire our customers with relevant content that drives sales The publication needed to resonate more with everyday family cooks and healthy eaters both a core part of their customer base Ultimately our challenge was to move the magazine from the sitting room to the kitchen Keissi We wanted to deliver a magazine that made customers take afresh look at Waitrose The magazine has a modern design with completely new sections new writers and new ideas but it still retains the ethos that made WFI such a success There is beautiful food photography and original ideas our fashion shoot for September for example and Food fight which sees big names in the food world battle for ideas featuring the likes of Stephen Bayley Sir Terence Conran and Mary McCartney And while all features are now more strongly linked to Waitrose products the writing and photography whether it s about Columbian Blacktail chickens or Sipsmith gin is as compelling as ever Results We have produced a magazine that renews re affirms and emboldens the Waitrose brand while still being a sumptuous read with good working recipes a magazine that clearly resonates more strongly than ever with readers and in particular the target Waitrose market And the results are more than promising Sales of Waitrose Kitchen outstrip those of WFI proving that we have lost none of our old readers and gained many more and advertising in very challenging times is out performing the market Recent research

    Original URL path: http://www.printpower.fi/UK/John-Brown-Media---Waitrose-Kitchen (2016-05-02)
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  • new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot AXON Marks and Spencer Gift Guide Submitted by Print Power 02 10 2013 Tausta The aim was to showcase the best Christmas gifts from the nation s favourite store as well as raising awareness of M S as a one stop shop for gifting and driving sales online and in store Keissi The Gift Guide is M S s key selling tool at Christmas and we had to make sure it stood out in the crowded gift market We also had to handpick the best of the best from M S s range of thousands of products a tough task and make each one come alive over 148 pages As catalogue experts we wanted to create something on brand but not predictable And that s exactly what we did Alongside beautiful photography and design we gave the catalogue an editorial feel by grouping the products in an inspiring way telling stories about them talking about trends and highlighting why customers should buy We talked to the M S customer in a friendly and informal way Results Several customers from our focus groups said the Gift Guide was an invaluable shopping tool They also said it was an inspiring showcase for the range that they were happy to keep on the coffee table and that it had beautiful photography M S were delighted with

    Original URL path: http://www.printpower.fi/UK/AXON---Marks-and-Spencer-Gift-Guide (2016-05-02)
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  • attractiveness of print and paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot CPL Cheers Magazine Submitted by Print Power 02 10 2013 Tausta To build on our existing award winning employee magazine for Molson Coors with a publication that engages not only the brewer s staff but also a broader range of audiences including customers suppliers policy makers and the media To produce an entertaining and credible magazine that confronts topical industry issues head on and celebrates beer and Molson Coors brands in particular Keissi To highlight the attractions of Molson Coors brands such as Carling Coors Light Cobra Corona Doom Bar and Grolsch Working closely with our client we opted for an A5 pint sized 60 page perfect bound format printed on offset paper a major transformation from the previous 16pp A4 version We invested in better photography and illustrations with the increased pagination allowing us to display imagery with far more impact And we ensured the content was engaging jargon free and easy to digest Results In a 2011 reader survey 98 per cent of readers said Cheers was good or excellent Our client at Molson Coors Scott Wilson said Our magazine is a credit to the CPL editorial

    Original URL path: http://www.printpower.fi/UK/CPL---Cheers-Magazine (2016-05-02)
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  • receive regular newsletters and emails about the sustainability and attractiveness of print and paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot En Veritas Group Amex Database Submitted by Print Power 02 10 2013 Tausta As a publisher American Express had a very unique challenge and opportunity Over the course of several decades the company had amassed an enormous database of 22 000 venue establishments such as restaurants spas boutiques wineries and more The database could be a valuable digital asset if all the information about each venue was researched and updated Keissi Our technical team created the CONTENT LIFECYCLE MANAGEMENT system The system is designed with flexible data modules to accommodate different venue types and manages the entire lifecycle of the content from raw outdated data to verified data to curation of the content While the team was researching the information on each venue we also captured the latitude and longitude coordinates so American Express could use the information to enable new future applications We moved into a second phase of the project that we are now currently working on This phase of the project includes writing detailed descriptions about each venue The write ups that we produce are much more

    Original URL path: http://www.printpower.fi/UK/En-Veritas-Group---Amex-Database (2016-05-02)
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    paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Reset all Select Your Language By selecting your language choices you can view content on all the Two Sides websites Channels Magazines Newspapers Direct mail Customer magazines Door drops Catalogues Magalogues Sales collateral Commercial Print Results Advertising effectiveness ROI Brand Image awareness Buying intention Consumer engagement Lead generation Part of a multi channel campaign Sales increase Sensory Stimulation Industry Automotive Charity Government Retail Clothing and accessories Durables Distribution Entertainment Financial FMCG Health care Industry Media Telecommunications Services Case Studies Research All Case Studies Research are listed below but if you wish to refine your search please tick the boxes on the side panel more than one is possible Submit a Case Study First select your search criteria from the panel on the left and then tick your search option below Option 1 Select the search criteria you need and get case studies that contain any of your search criteria Option 2 Select the search criteria you need and get case studies that contain only the combination of search criteria selected Option 3 Enter your search words here and find relevant case studies Hae The London Organizing Committee for the Olympic Games uses Print ads and QR codes to conne Nivea Print Ad Doubles As Solar Charger In Brazil Feel how new this second hand car

    Original URL path: http://www.printpower.fi/Keissit?page=12 (2016-05-02)
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  • Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot FuturePlus Fender Magazine Submitted by Print Power 02 10 2013 Tausta The brief was to create a product that was not only a beautiful magazine but that would also appeal to every corner of Fender s customer base from the hardcore guitarophile to the brand new recruit Keissi The mantra for producing this title within the editorial team was telling tales not making sales and this drove to the very heart of the title we focused on creating truly engaging editorial through both the visuals and the copy that gently pushed Fender s products without feeling invasive We ended up producing a coffee table magazine that even people who aren t guitar players have loved reading and those that are guitarists and Fender fans have raved about in all forms from word of mouth and social networks to fan forums and even hand written letters Each piece of content from a single page news story all the way up to the 12 page Dream Factory feature had the same beginning tell the story behind the product that will inspire readers rather than pressure them Results The client is thrilled with the worldwide impact of the Fender magazine and as a result it is helping shape and drive the future of their customer communications strategy and product launch strategy Some key results from the first issue are Unique magazine tracking means every issue is measurable and delivers proven ROI The first issue launched many new products and increased worldwide website traffic to

    Original URL path: http://www.printpower.fi/UK/FuturePlus---Fender-Magazine (2016-05-02)
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  • newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Grist ACE European Group Submitted by Print Power 02 10 2013 Tausta A high impact client magazine in print and online which helps leading European corporations manage major risks To position ACE as an insurer of choice strengthening relationships ensuring a deeper understanding of ACE s expertise and ultimately generating qualified sales leads Keissi We aimed to get under readers skin and find out what is going to engage them in their world Only when we had done that successfully could we begin to reinforce ACE s position as a trusted partner To do so with minimum drain on the firm s internal resources

    Original URL path: http://www.printpower.fi/UK/Grist---ACE-European-Group (2016-05-02)
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