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  • Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot AEG Powertools use integrated cross media campaign to improve brand marketing Submitted by Print Power 21 08 2013 Tausta Print with QR codes e mail and social media were all key components of a substantial cross media campaign run by AEG Powertools in 2012 generating results that will improve the brand s marketing both now and in the long run AEG Powertools wanted to raise the awareness of its existing and new product range by pushing different marketing messages through cross media channels Keissi In total seven channels were used to deliver AEG s messages in a coherent way These were print QR codes e mail Facebook YouTube Twitter and the AEG website portal Paperhat Consorcio undertook design creative database management print placement for 90 000 digitally printed leaflets each with an individual QR code and 10 000 litho printed A2 posters all print was handled by Lynx Litho Printers in Charlton London proofing content and colour checking printing substrate selection the same for digital and litho Hello Gloss Art from Robert Horne fulfilment and delivery There were six versions of the A5 leaflets 15 000 of each hence 90 000 in total using the QR codes The leaflets were distributed inside AEG Powertools product packaging Posters were used in store Results The results of the campaign exceeded expectations and saw Paperhat Consorcio awarded responsibility for the next cross media campaign in which

    Original URL path: http://www.printpower.fi/UK/AEG-Powertools-use-integrated-cross-media-campaign-to-improve-brand-marketing (2016-05-02)
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  • newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Direct Marketing Campaign Personalised Maps Brochure to Show the Way Submitted by Print Power 21 08 2013 Tausta Telekom Shop Vertriebsgesellschaft is the retail arm of Deutsche Telekom AG the largest supplier of business and consumer telecommunications services in Germany They wanted to demonstrate the defining characteristics of a world class cell phone company in a marketing campaign targeted at very small businesses friendly relations with customers and outstanding customer service Keissi The campaign used direct mail featuring a large high quality digitally printed brochure mailed to 12 000 selected small businesses using personalized maps showing the route from their business address to the location of the nearest Telekom Shop See more at http printinthemix com Case Studies The personalized map fulfilled several roles It emphasized that Deutsche Telekom has a local retail presence which is useful for in person business consultations It provided a convenient aid to enable a customer to drive to their nearest Telekom Shop for a one to one consultation It reinforced personalized service and high quality advice Results The direct marketing campaign used personalized maps which strengthened the Telekom branding and its retail presence for small businesses The use of personalized maps showing a unique route between the recipient

    Original URL path: http://www.printpower.fi/UK/Direct-Marketing-Campaign-Personalised-Maps-Brochure-to-Show-the-Way (2016-05-02)
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  • Keissit
    subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Reset all Select Your Language By selecting your language choices you can view content on all the Two Sides websites Channels Magazines Newspapers Direct mail Customer magazines Door drops Catalogues Magalogues Sales collateral Commercial Print Results Advertising effectiveness ROI Brand Image awareness Buying intention Consumer engagement Lead generation Part of a multi channel campaign Sales increase Sensory Stimulation Industry Automotive Charity Government Retail Clothing and accessories Durables Distribution Entertainment Financial FMCG Health care Industry Media Telecommunications Services Case Studies Research All Case Studies Research are listed below but if you wish to refine your search please tick the boxes on the side panel more than one is possible Submit a Case Study First select your search criteria from the panel on the left and then tick your search option below Option 1 Select the search criteria you need and get case studies that contain any of your search criteria Option 2 Select the search criteria you need and get case studies that contain only the combination of search criteria selected Option 3 Enter your search words here and find relevant case studies Hae British Coatings Federation Handbook Integrated advertising and PR campaign offers free Breast

    Original URL path: http://www.printpower.fi/Keissit?page=13 (2016-05-02)
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  • Spain Sweden United Kingdom Liity jäseneksi Kirjaudu Kirjaudu Two Sides sivulle Reset your password Kirjaudu tässä omille jäsensivuillesi Enter email address below to reset your password Log In failed please check your details and try again Cancel Reset Email Sent Unohtuiko salasana Muista salasana Kirjaudu Subscribe to our Newsletter Please provide your details below to receive regular newsletters and emails about the sustainability and attractiveness of print and paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot The making of a multi sensory Direct Mail Submitted by Print Power 15 01 2015 Back to Inspiration Tilaa uutiskirje ja pysy ajan tasalla Tilaa

    Original URL path: http://www.printpower.fi/The-making-of-a-multi-sensory-Direct-Mail (2016-05-02)
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  • Norway Portugal Spain Sweden United Kingdom Liity jäseneksi Kirjaudu Kirjaudu Two Sides sivulle Reset your password Kirjaudu tässä omille jäsensivuillesi Enter email address below to reset your password Log In failed please check your details and try again Cancel Reset Email Sent Unohtuiko salasana Muista salasana Kirjaudu Subscribe to our Newsletter Please provide your details below to receive regular newsletters and emails about the sustainability and attractiveness of print and paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Harley Davidson details advert Submitted by Print Power 15 01 2015 Back to Inspiration Tilaa uutiskirje ja pysy ajan tasalla Tilaa Print Power

    Original URL path: http://www.printpower.fi/Harley-Davidson (2016-05-02)
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