archive-fi.com » FI » P » PRINTPOWER.FI

Total: 421

Choose link from "Titles, links and description words view":

Or switch to "Titles and links view".

  • popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Government use printed leaflet to change public opinion Submitted by Ulbe Jelluma 08 04 2016 Many governments have recently changed the way of communicating with their citizens Most recently the Dutch government announced that the blue envelope will be replaced by email The blue envelop is used by the Ministry of Finance for all tax notifications In 2015 150 mio blue envelopes were sent to citizens and companies The UK government published this week a 16 pages leaflet about the upcoming referendum on the question of the UK staying in the EU In many countries governments are among the top 20 of biggest advertisers and attracting professional services from advertising media and data agencies The decision to use mail is therefore a well discussed subject The leaflet is part of a 9 3 mio 115 mio campaign budget including a website and 27 million leaflets showing the integration of offline and online The use of these door drops demonstrate the information role of the government With 14 2015 of households that do not have internet access door drops is crucial in reaching these households One of the benefits of leaflets being distributed at homes is that they stay around for quite some time Royal Mail Market Reach studied this over a period of 18 months and concluded that mail stayed on average in people s home for at least 38 days Making it a very attractive channel for issues that need more time

    Original URL path: http://www.printpower.fi/UK/Government-use-printed-leaflet-to-change-public-opinion (2016-05-02)
    Open archived version from archive



  • printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot The effectiveness of a newspaper without advertising Submitted by Ulbe Jelluma 01 04 2016 Last year Italian newspaper La Stampa added a weekly supplement to its newspaper Nothing new you would say many newspapers have added a supplement This supplement does however have major differences with the glossy versions you read during the weekends The supplement is called Origami like the Japanese call their beautifully folded animals And nomen est omen as the supplement is one big sheet folded to an A4 It is presented as an A4 and by reading it the reader will have to unfold till he finally obtains an A0 So at the end it is a newspaper of 16 A4 pages and even larger than the traditional size of newspapers In order to allow readers to unfold and fold the paper quality is almost twice the grammage of traditional newspapers Because the publishers also believes it will be collected and kept the paper is of superior quality But why does the publisher believe in this product It is not the product of marketing or market research It is an idea and a passion of the publisher It is challenging conventional wisdom it is trying things differently It is innovation This idea is expressed as follows Reading a newspaper is a routine that belongs to your life You re among the people that want to get off albeit for a few minutes the carrousel of the day and because of curiosity patience and attention stop

    Original URL path: http://www.printpower.fi/UK/The-effectiveness-of-a-newspaper-without-advertising (2016-05-02)
    Open archived version from archive


  • our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Sounds on paper read the first issue of Paper Jam Submitted by Ulbe Jelluma 24 03 2016 Paper Jam is a new magazine on the qualities of paper Paper is the only medium that can trigger all senses The first issue of Paper Jam is featuring Sound The magazine published in The Netherlands with the help of various sponsors is driven by creativity cooperation and playful fascination for paper It includes an interview with The Paper Ensemble A group of musicians who use paper as instruments explain how paper affects the audience It is almost paper therapy The Ensemble created their own

    Original URL path: http://www.printpower.fi/UK/Sounds-on-paper-read-the-first-issue-of-Paper-Jam (2016-05-02)
    Open archived version from archive


  • and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot DRUPA 2016 Get update on how print adds value to your brand Submitted by Shareena Patel 23 03 2016 Drupa the world s leading trade show event for graphic industrial media and multichannel print is around the corner With the print and media industry continually changing the event will highlight innovations of print multichannel functional printing packaging production 3D printing and green printing attracting new visitor groups with state of the art technologies and new solutions From May 31st until June 10th in Düsseldorf Germany the event is the ideal touch point for suppliers service providers brand owners and more from the wider world of visual integrated media to see the latest products and services as well as the opportunity to learn and exchange information in the many seminars workshops and forums This includes the cube and the dip Digital Innovation Parc and finally the 3Dfab Print Show Print Power are pleased to collaborate with drupa 2016 to promote the effectiveness and attractiveness of print media A special drupa edition of the Spring 2016 Print Power magazine with unique content will be circulated at the show helping promote the effectiveness and attractiveness of print media If you would like to receive a copy of the Print Power Magazine please click here The special drupa

    Original URL path: http://www.printpower.fi/UK/drupa-the-worlds-leading-trade-show-event-for-graphic-industrial-media-and-multichannel-print-is-around-the-corner (2016-05-02)
    Open archived version from archive


  • the sustainability and attractiveness of print and paper By subscribing you will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Magazine ads achieve your ROI goal or get your money back Submitted by Ulbe Jelluma 22 03 2016 The US magazine association MPA announced a programme that guarantees ROI when advertising in a titles from a number of publishers The programme which started some years ago with Meredith Corp titles has now been adopted by the MPA Major publishers including Time Inc Hearst Conde Nast and Meredith Corp offer brand owners the guarantee of delivering an increase in brand sales and a positive ROI This is a very daring initiative based upon the belief and the facts of the power of magazine advertising Several similar tests have been running and all proof positive results As mentioned before in another article Meredith ran 35 campaigns all showing that advertising drives sales and ROI Sales increase was between 2 and 47 per cent with an average ROI of 7 45 for every 1 spent With these strong numbers the magazine publishers are confident of the programme The conditions are simple a third party needs to track the sales results and the brand owner needs to spend a minimum

    Original URL path: http://www.printpower.fi/UK/Magazine-ads-achieve-your-ROI-goal-or-get-your-money-back (2016-05-02)
    Open archived version from archive


  • media and cross device study resulting in a database about British consumers their lives and media consumption patterns The database is for example used for mediaplanning purposes The most important facts from TouchPoints6 1 Traditional media consumption remains dominant Brits continue to watch TV on a TV set 93 listen to the radio via the radio 76 and read magazines and newspapers in print 81 Magazines and newspapers in print have a total reach of 52 per cent and an average reading time of 33 minutes Newspaper reading time is much higher with 74 minutes for men and 70 minutes for women Online reading laptop desktop tablet and mobile phone adds 28 per cent gross audience reach with less than half of the reading time Silver Surfers 55 years with Internet display a similar use of media 88 watch TV on their set read newspapers and mags in print 73 and listen to the radio via their radio set 88 2 Shared attention Media are increasingly consumed simultaneously Consuming 2 or more media during 30 minutes at the same time accounts for 87 of media consumption Media meshing affects the effectiveness of advertising Watching for example TV commercials while updating your Facebook status does mean that you will have to share attention Magazines do have the benefit of capturing reader s full attention delivering therefore also a superior level of attention for editorial and advertising content 3 How much time spend for print and digital news consumption Printed newspapers account for 65 per cent of all news consumption and digital newspapers add another 18 Again traditional news providers maintain their position as the most read and respected source of news The first non print news provider is BBC News with 10 followed by Sky News Huff Post Buzzfeed and other

    Original URL path: http://www.printpower.fi/UK/Almost-half-of-Millennials-newspaper/mags-reading-time-is-in-print (2016-05-02)
    Open archived version from archive


  • on Print Submitted by Ulbe Jelluma 11 03 2016 An analysis of data from different sources including data from Nielsen Kantar and Acre shows that the top advertisers in the major markets spend up to one third of their budget on print The analysis made by LeFac also draws the attention on the different media strategies applied by brands in the same category Print s media share among Top 1 000 advertisers is considerable When evaluating four of the five major markets in Europe we notice that the Print media share magazines and newspapers is between 17 and 28 Between the countries there are important differences but the percentages are much more positive than what can be learned from the trade press The French company LeFAC part of TBS has put together this overview based upon data from Kantar Nielsen and Acre It presents an interesting perspective on the role of print in the advertising campaigns of the 1 000 most important advertisers in five countries The Top advertisers in the various countries follow a different media strategy In Italy Germany and Spain with a strong concentration of budget on TV only two other media can take a share of the media market Print and Internet The three media together represent easily 85 92 of all expenditures in these countries In France and Belgium the expenditures are split among four channels TV Print Internet and Radio When zooming in on the five most important sectors investing in Print media we notice even stronger differences per country Whereas France Germany and Belgium are consistent in their Top 3 categories Information Media Automotive and Retail Italy and Spain have very different interests Clothes is the most important Print category in Italy whereas in Spain Automotive is the most important Other categories like

    Original URL path: http://www.printpower.fi/UK/Top-1000-advertisers-spend-up-to-almost-one-third-of-budget-on-Print (2016-05-02)
    Open archived version from archive


  • and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Waitrose print is our most effective advertising channel Submitted by Shareena Patel 04 03 2016 One of the biggest supermrkets has said that it is the biggest advertiser in print of all UK operating supermarkets They have clearly described that print is their most effective channel Tim Pearson Cheif Executive of Waistrose media agency Manny Gottlieb OMD have said that their Waitrose magazines and newspapers and their advertiements in other print media such as other newspapers and magazines are very important promotional materials for the company Print is our most effective ROI channel said Pearson who was presenting on behalf of Waitrose owner John Lewis Partnership It really does deliver commercial value for the partnership News brands are consistently in the top two advertising channels for brand and conversion metrics Waitrose has increased its investment in online news brands by 108 per cent in the last year Pearson also states that print has enduring value and attitudes outside the industry were overly negative Tammy Einav the managing director of Adam Eve DDB the creative agency for Waitrose and John Lewis said print allows us to tell a richer story explaining how the grocer will sometimes take out a sequence of prints ads for example about recipes in the same publication Pearson and Einav explained

    Original URL path: http://www.printpower.fi/UK/Waitrose-print-is-our-most-effective-advertising-channel (2016-05-02)
    Open archived version from archive