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  • offerings of comparable corporate reports Milne is keen to point out that digital communications are still an important part of his remit but there are certain things print can perform better at particularly as part of a joined up on and offline strategy It in no way detracts from our desire and ability to use the content across other channels he says But I find print is a good way to convey complex information to our customers easily A good quality print publication is also something that people tend to keep and refer back to The ease of reading print The sheer physicality of paper products is something that David McKendrick founding partner of design and editorial agency BAM firmly believes can never be overstated I actually enjoy the physical sense of achievement you get with reaching the end of a piece of print he says You can see it s 10 or 12 pages long and you know as you turn the page that you re getting somewhere Whereas reading online you don t actually feel like you re having that experience of achieving something I find that if I m reading something long form onscreen the contrast makes it really physically difficult Whereas if I read The New Yorker I find it much easier in print Physical discomfort is an under acknowledged reason why you tend to get eyeballs on a page for longer than on a website People would rather spend time with print than staring at a backlit screen says McKendrick So if there s a complicated message you want to deliver having graphics on a printed page is a better option Plus of course there s less moving stuff on a page to distract you BAM who list Christie s auction house in London among their clients are launching a new magazine in France this October for financial paper Les Echos Sometimes we may not even understand the content says McKendrick because it s financial articles sent over to us in French So we have to go by a synopsis they write for us But they re often quite stunned about how we can articulate this complicated information by using simple design approaches Financial model A great example of print delivering a complex message is Quintessence a bi annual magazine produced by Cedar Publishing for BNP Paribas Securities Services the pan European global and financial services group The magazine uses long form journalism and graphic devices to produce rich editorial content drawing from expert insight on the latest developments in global finance Developing high calibre engaging content for our external stakeholders is critical to staying at the forefront of our industry said Mark Hillman BNP Paribas Securities Services Head of Marketing and Communications Hillman was so satisfied with Quintessence that he commissioned a second magazine from Cedar Available in English French and German Focus features content tailored to corporate treasurers who have expressed the need to stay abreast of key trends and news affecting their

    Original URL path: http://www.printpower.fi/UK/Print-has-a-unique-ability-to-get-across-the-most-difficult-information (2016-05-02)
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  • password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Print ads are more effective than online and TV Submitted by Shareena Patel 08 02 2016 It is fair to say that print ads are coming out on top According to a US study by Millward Brown print is increasing brands favourability and purchase intent The research of nearly 100 ad effectiveness studies proved that print has favourable attributes that every new media option is tapping into due to its trusted content high consumer engagement and validated sale drivers There are more reasons are to why print advertisement is a worthy investment 1 Print ads drive higher awareness and recall People are more likely to recall an advertisement and its content if they saw it in print according to Temple University neuroscientists who used brand mapping to discover this In addition the MPA association of magazine media recently released an article about What can neurosciences tell us about why print magazine advertising works This is a whitepaper that summarises research into how consumer s brands process paper based information differently from information consumed digitally The findings show that physical materials do generate more emotional processing that digital media 2 Print Increases ad effectiveness across platforms In order for marketors to deliver their messages efficiently and effectively they have to spread out in this multi channel world whether this be across print broadcast or online platforms The Millward Browns analysis suggests that print and TV outperform digital and TV across all relevant metrics The print and TV combination shows that it actually gives digital and TV advertisement a recall boost Therefore using print in combination can improve consumer s ability to correctly associate the advertised brands with their respective digital advertising messages 3 Publishers guarantee

    Original URL path: http://www.printpower.fi/UK/Print-Ads-are-more-effective-than-online-and-TV (2016-05-02)
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  • Uutiset
    our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Reset all Select Your Language By selecting your language choices you can view content on all the Two Sides websites Channels Magazines Newspapers Direct mail Customer magazines Door drops Catalogues Magalogues Sales collateral Commercial Print Results Advertising effectiveness ROI Brand Image awareness Buying intention Consumer engagement Lead generation Part of a multi channel campaign Sales increase Sensory Stimulation Industry Automotive Charity Government Retail Clothing and accessories Durables Distribution Entertainment Financial FMCG Health care Industry Media Telecommunications Services News All News items are listed below but if you wish to refine your search please tick the boxes on the side panel more than one is possible First select your search criteria from the panel on the left and then tick your search option below Option 1 Select the search criteria you need and get news that contain any of your search criteria Option 2 Select the search criteria you need and get news that contain only the combination of search criteria selected Option 3 Enter your search words here and find relevant news Hae Vissykampanja tukeutuu printtiin ja ulkomainontaan Why people prefer reading print Have marketors gone overboard for digital Printed books generate major sales and continue to climb Online goes offline Suoramarkkinointiin

    Original URL path: http://www.printpower.fi/Uutiset?page=2 (2016-05-02)
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  • Uutiset
    will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Reset all Select Your Language By selecting your language choices you can view content on all the Two Sides websites Channels Magazines Newspapers Direct mail Customer magazines Door drops Catalogues Magalogues Sales collateral Commercial Print Results Advertising effectiveness ROI Brand Image awareness Buying intention Consumer engagement Lead generation Part of a multi channel campaign Sales increase Sensory Stimulation Industry Automotive Charity Government Retail Clothing and accessories Durables Distribution Entertainment Financial FMCG Health care Industry Media Telecommunications Services News All News items are listed below but if you wish to refine your search please tick the boxes on the side panel more than one is possible First select your search criteria from the panel on the left and then tick your search option below Option 1 Select the search criteria you need and get news that contain any of your search criteria Option 2 Select the search criteria you need and get news that contain only the combination of search criteria selected Option 3 Enter your search words here and find relevant news Hae Strike a Pose with Swarovski and Harrods Customer Magazines A book that transforms into a camera Print is a very strong call to action

    Original URL path: http://www.printpower.fi/Uutiset?page=3 (2016-05-02)
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  • Uutiset
    and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Reset all Select Your Language By selecting your language choices you can view content on all the Two Sides websites Channels Magazines Newspapers Direct mail Customer magazines Door drops Catalogues Magalogues Sales collateral Commercial Print Results Advertising effectiveness ROI Brand Image awareness Buying intention Consumer engagement Lead generation Part of a multi channel campaign Sales increase Sensory Stimulation Industry Automotive Charity Government Retail Clothing and accessories Durables Distribution Entertainment Financial FMCG Health care Industry Media Telecommunications Services News All News items are listed below but if you wish to refine your search please tick the boxes on the side panel more than one is possible First select your search criteria from the panel on the left and then tick your search option below Option 1 Select the search criteria you need and get news that contain any of your search criteria Option 2 Select the search criteria you need and get news that contain only the combination of search criteria selected Option 3 Enter your search words here and find relevant news Hae Power of Print Seminar 2015 A magazine is much more than content it s about the experience 76 percent of readers trust newspaper content Brits spend 1 hour and 20 min reading Sunday newspaper Printed Brand Is

    Original URL path: http://www.printpower.fi/Uutiset?page=4 (2016-05-02)
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  • Uutiset
    will automatically opt in to our regular newsletters and emails about the sustainability and attractiveness of print and paper Verification failed please try again with this new verification box Please enable JavaScript to continue Wait Two Sides gives you more Do you want to receive our popular Print Power magazine and other printed Two Sides material Please fill in your details below it will only take a minute Lähetä Thank you for completing your details Continue Password Reset Please fill out the details below to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Reset all Select Your Language By selecting your language choices you can view content on all the Two Sides websites Channels Magazines Newspapers Direct mail Customer magazines Door drops Catalogues Magalogues Sales collateral Commercial Print Results Advertising effectiveness ROI Brand Image awareness Buying intention Consumer engagement Lead generation Part of a multi channel campaign Sales increase Sensory Stimulation Industry Automotive Charity Government Retail Clothing and accessories Durables Distribution Entertainment Financial FMCG Health care Industry Media Telecommunications Services News All News items are listed below but if you wish to refine your search please tick the boxes on the side panel more than one is possible First select your search criteria from the panel on the left and then tick your search option below Option 1 Select the search criteria you need and get news that contain any of your search criteria Option 2 Select the search criteria you need and get news that contain only the combination of search criteria selected Option 3 Enter your search words here and find relevant news Hae Is it a book or a train ticket or both Print to help finding disappeared people Various sources advertising outlook positive Newspaper ad with

    Original URL path: http://www.printpower.fi/Uutiset?page=5 (2016-05-02)
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  • to reset your password Lähetä Password Reset pwr Kirjaudu Close 7 syytä käyttää printtiä Uutiset Keissit Ideat Hankkeesta Yhteystiedot Harrisons Fund use online and print advertising to raise money Submitted by Rachel Aldighieri 31 03 2016 Brand Name Harrison s Fund Agency ais London Tausta Harrison is an eight year old boy dying from a disease called Duchenne Muscular Dystrophy DMD which affects around one in 3 600 boys Harrison s Fund is a charity set up to raise money to fund the research that might buy him some time Up against high profile charities with big budgets the organisation knew it needed to raise awareness of the plight of children with DMD in an innovative way With one simple print advert Harrison s Fund managed to generate huge attention and debate around the world as well as all important donations Keissi Strategy You would think that raising money to save dying kids would be relatively easy But in the UK more people choose to give their hard earned money to charities that care for animals The team wondered if it would actually be easier to raise money for Harrison if he were a dog And by drawing public attention to this prioritisation of animal welfare over human care the campaign aimed to stir awareness and debate that would lead to change in behaviour Creativity Two online adverts identical in every way bar the image were run on the same media network with the same weighting One showed Harrison the other a picture of a dog taken from the internet Of the 350 757 impressions Harrison s advert received 111 clicks compared to 230 for the dog So when some free space became available in the London Evening Standard the team ran a press ad asking would you give 5

    Original URL path: http://www.printpower.fi/UK/Harrisons-Fund-use-online-and-print-advertising-to-raise-money (2016-05-02)
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  • drop achieves ROI of 0 72 140 better than the industry norm Submitted by Rachel Aldighieri 24 03 2016 Brand Name The Royal British Legion Agency Tangible Tausta During the Great War of 1914 18 1 117 077 Commonwealth servicemen were killed As Custodian of Remembrance The Royal British Legion is in the privileged and responsible position of ensuring these servicemen are remembered To launch the Legion s World War 1 centenary anniversary a door drop campaign invited people to honour one of the fallen with the aim of making sure that every one would be remembered Keissi Strategy Many of us are able to trace family connections back to the Great War and can relate to the losses felt in every city town and village The campaign used this connection by featuring individual soldiers from local and Pals regiments in the door drop recipient s area to increase relevance and empathy The door drop landed on 4th August 2014 the 100th anniversary of the start of the war to allow messages to piggyback on extensive national media coverage of the centenary Recipients were selected using MOSAIC to match existing Legion supporters as closely as possible This was overlaid with an affordability indexing tool to maximize income A donation prompt amount of 19 14 was chosen mirroring the start year of the war to have maximum resonance Creativity A century on people have lost any direct connection with the soldiers who died in World War I The men who died have become a nameless group without obvious relevance to people today although every one had a family a home and a history Whilst the Royal British Legion knew that many traditional supporters would stop to remember any conflict it wanted these men to be remembered and honoured by a wider

    Original URL path: http://www.printpower.fi/UK/The-Royal-British-Legion-door-drop-achieves-a-047-response-rate-370-higher-than-the-industry-norm (2016-05-02)
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